If Khloé Kardashian were to be known for one hairstyle (bar her iconic mermaid waves and snatched 'clean look' bun, ofc), it would be her lob, aka the long bob – both the 90s-inspired flicky and blunt sliced types. Now, this hairstyle is not new but what it is, is classic. And classics stand the test of time.
Over the years, KoKo has rocked this hairstyle a number of times. The 2022 Met Gala? It was the lob. Her 38th Barbie birthday bash? The lob. The Kardashians Hulu red carpet event? Yep, you guessed it – the long bob. And it's not just Khloé who has been sporting the 'do as even her sisters, Kim and Kourtney have been loving the shorter hair look as of late.
Now you may be thinking: why is it a new trend for autumn 2022 if it's been around since, well, forever?! And how do we know it'll be making a comeback? The lob is popping up everywhere in the beauty sphere – just take Jodie Comer and Lili Reinhart as two prime examples.
Khloé shared her most recent take on the lob in a new Instagram post. This time, it sits perfectly at shoulder length and has a blunt cut. Oh, and not to mention the wave quiff.
Blunt bobs were huge last year, with Khloe's sister Kourtney leading the way – so consider blunt lobs the 2022 update.
With the days soon to be getting colder and shorter, a lob haircut wouldn't go amiss. I mean, how could an extra 15 mins in bed with minimal styling required not convince you? Count me in.
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Lia Mappoura (she/her) is the Beauty Writer at Cosmopolitan UK, with over four years of experience reporting across the brand's print, social, video and digital platforms. Lia covers everything from emerging trend analysis to viral celebrity hair and makeup moments, making her an expert at spotting the season’s next big beauty look (before it takes over social media feeds).
In 2025, she was named The Rising Media Star at the Love Perfume Awards with The Perfume Shop, recognised for her outstanding digital fragrance content and for building genuine authority within the space. She is passionate about challenging outdated beauty stereotypes, championing inclusive representation in beauty, and educating readers on the trends, products and conversations shaping the industry today. Follow her on Instagram or find her on LinkedIn.
