Kylie Jenner, mother of two three (including her OG baby, Kylie Cosmetics, of course) is the latest member of the TikTok hype, sharing her own quick snippet vlogs and dance routines. Now, as much as we love seeing this side of Ky, what's more exciting comes to us via her Instagram page – the real OG.
On the 'Gram, we've seen everything from King Kylie makeup to 90s razor-thin 'brows and even a sister twinning look (casual), however, this time, it's not a beauty beat we're talking about but a beauty announcement. In my opinion, the following is more exciting than her second baby name announcement. Though, at this point, we've already come to terms with the no-name fate we've been served.
In the post shared on the Kylie Cosmetics account, the caption reads: "@kyliejenner in the lab 🥼 💕 we can’t wait to share all the new products we have coming. is that foundation we see? 🤫". The question ain't fooling nobody, it's a tell-tale sign of a new foundation launch! Swipe through the carousel below to see some BTS shots:
As we can see, Kylie has taken to the makeup lab in Milan, Italy, to walk through the process of creating the foundation herself.
And not only that but she even shared a TikTok video, too:
Sharing some details behind her trip, in the video Kylie says: "We are in Milan for 24 hours to visit all of the makeup factories, to check on new KylieCosmetics stuff coming that I am very excited about. And I wanted to take you guys along with me".
Everyone's clicking on...
Side note: How cute were those pink macaroons and donuts?! Oh and we also have to give a shoutout to the white lab coat. You rock it, Ky.
As one person puts it in the comments: "khemist kylie 👑✨ can’t wait 😍". We stan a multi-talented kween.
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Lia Mappoura (she/her) is the Beauty Writer at Cosmopolitan UK, with over four years of experience reporting across the brand's print, social, video and digital platforms. Lia covers everything from emerging trend analysis to viral celebrity hair and makeup moments, making her an expert at spotting the season’s next big beauty look (before it takes over social media feeds).
In 2025, she was named The Rising Media Star at the Love Perfume Awards with The Perfume Shop, recognised for her outstanding digital fragrance content and for building genuine authority within the space. She is passionate about challenging outdated beauty stereotypes, championing inclusive representation in beauty, and educating readers on the trends, products and conversations shaping the industry today. Follow her on Instagram or find her on LinkedIn.
