Another day, another viral beauty TikTok. This time though, it's not so much a makeup hack, nor is it a tip. Instead, it's more of a straight up lewk, if you will. By that, I mean that the makeup is not something you would want to rock up to the office wearing but perhaps one for a younger sibling to sport on Halloween. Yep guys, #MinionMakeup is here – and it's going viral with over 60 million(!!) views on TikTok.
For this, users are pranking their family members (usually a younger sibling), telling them that they are going to give them a 'normal' makeover and then making them look like a Minion from the movie franchise Despicable Me. It's a #trending look but for Gen-Alpha. Way to make us feel old, ey?
Surprisingly, the most recent pair of celebrities to jump on this trend is the one and only Kim Kardashian and her iconic daughter, North West. First North applies the foundation base, which she then sets with a yellow powder eyeshadow. Next comes the goggles, drawn on with eyeliner and there we have it! Take a look at the makeover here:
With over 4.8 million likes, it's clear that fans loved this look however, unfortunately, the comments have been turned off. Though, that didn't stop people from sharing their thoughts on Twitter...
One Tweet reads: "North turning Kim K into a minion - sorry all I can focus on is how well North did?? Like it looks SO GOOD? Hahahahahah".
While somebody added: "North West Gave Kim Kardashian a Minions Makeover Honestly? Nailed it.".
A makeup artist in the making, me thinks!
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Lia Mappoura (she/her) is the Beauty Writer at Cosmopolitan UK, with over four years of experience reporting across the brand's print, social, video and digital platforms. Lia covers everything from emerging trend analysis to viral celebrity hair and makeup moments, making her an expert at spotting the season’s next big beauty look (before it takes over social media feeds).
In 2025, she was named The Rising Media Star at the Love Perfume Awards with The Perfume Shop, recognised for her outstanding digital fragrance content and for building genuine authority within the space. She is passionate about challenging outdated beauty stereotypes, championing inclusive representation in beauty, and educating readers on the trends, products and conversations shaping the industry today. Follow her on Instagram or find her on LinkedIn.
