Not too long ago, for the 2022 Met Gala, Kim Kardashian dyed her hair bleach blonde in 24 hours. Side note: does anyone else feel like that was a fever dream? Anyways... it wasn't too long before the maintenance started to show, however, that didn't stop her from continuing to rock the Malfoy-esque look. Perhaps platinum peroxide is Kim's true calling?
Despite sporting the colour for quite some time, Kim refrained from dying her eyebrows blonde to match. Though, that is until now! In her latest Instagram reel, Kim debuted a dramatic transformation featuring a brand new set of ash grey 'brows. Oh, and she's in a sheer lingerie set, no less.
TBH, the Kardashian's star is partial to a nearly naked moment (or two) from time to time. And in saying from time to time, I actually mean quite often. Just take a quick scroll down her Instagram feed and it probably shouldn't take you too long to come across a bikini pic. I mean, we've even rounded up her 100+ most naked moments. But hey, there's no denying she looks incredible!
Nekkid-ness aside, the post comes as a tease to her upcoming SKIMS Romance collection which introduces all-new intimates made of sheer chiffon. Very romantic, ey?
And whilst we do love a new fashion launch, our favourite part of the look has to be the newly bleached 'brows.
As you can see in the above snap, Keek's 'brows are most definitely a few shades lighter than her natural hair colour but of course, they're still dark enough to be prominent, which we love!
Everyone's clicking on...
You know what this means... it shouldn't be too long until we see Pete with bleach blonde eyebrows as well. After all, the pair do love to match.
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Lia Mappoura (she/her) is the Beauty Writer at Cosmopolitan UK, with over four years of experience reporting across the brand's print, social, video and digital platforms. Lia covers everything from emerging trend analysis to viral celebrity hair and makeup moments, making her an expert at spotting the season’s next big beauty look (before it takes over social media feeds).
In 2025, she was named The Rising Media Star at the Love Perfume Awards with The Perfume Shop, recognised for her outstanding digital fragrance content and for building genuine authority within the space. She is passionate about challenging outdated beauty stereotypes, championing inclusive representation in beauty, and educating readers on the trends, products and conversations shaping the industry today. Follow her on Instagram or find her on LinkedIn.
