In case you're avoiding the Internet right now because you don't want to see a Game of Thrones spoiler, James Charles is under fire after fellow YouTuber and former close friend Tati Westbrook made an explosive 43minute video "exposing" him.
It started with James promoting a rival vitamin brand (Tati has her own vitamin brand Halo Beauty), which caused Tati to call James out for not only being a "phoney", but for also allegedly using his "fame, power and money" to manipulate those around him. Since the video was posted James has lost almost 3million subscribers and counting.
Not only have a host of celebrities unfollowed James (including Kylie Jenner), but the 19-year-old has even lost some of his closest friends in the beauty community. With Jeffree Star unfollowing him from all forms of social media and even calling him "a danger to society".
Naturally, Twitter can't get enough, and with James Charles trending all weekend, there are a lot of thoughts to process. From the people who had no idea who James Charles and Tati Westbrook were until Friday, to those who are concerned for James' wellbeing, and the ones who are just here for the savage memes.
Here's all the Twitter reactions you need to see:
Some people rightfully pointed out that James is effectively being bullied by the entire Internet.
Everyone's clicking on...
But not everyone has the same level of sympathy.
A lot of people feel like they've seen one too many YouTube beauty guru apology videos by this point.
And there's mainly a lot of confusion from non YouTube fans about who James Charles and Tati Westbrook are.
Replace boyfriend with mum and this is literally us right now...
Even Matt Lucas got involved.
Basically the whole thing reminds us just how savage the Internet can be.
Either way, it looks like we could have a new beauty guru coming through the ranks...
Follow Laura on Instagram.
Laura is a former writer for Cosmopolitan UK, covering everything beauty and fashion related and specialises in makeup, plus-size fashion and the world of YouTube. Her favourite pastime is reminding everyone of that one time she met Charlie Hunnam and Jason Momoa. Please don't ask to see the pictures...
