With thousands of new products launching every year, it can be hard to know just which ones to put your money behind, so we've tried them all for you (such a hard job, right?). We're happy to introduce the best beauty drops from the past three months, tried and tested by your fave beauty team.

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BODY

Sure, you're wrapped up against the delightful heavy rain and gusts of wind that winter brings, but that doesn't mean your body should get neglected. Here are the products to treat yourself to this season...


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SKINCARE

Central heating wreaking havoc on your skin? We've gotchu. These are the launches to add to your basket ASAP.


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MAKEUP

Partying up or partied out, your face deserves formulas that are innovative and effective. These are our makeup hits this winter.


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HAIR

If winter frazzles your locks or you're looking to style things up for your next festive occasion, these products have you covered.


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TOOLS & TECH

A tool kit refresh is on the horizon and we know exactly the buys you need to be investing in.


FRAGRANCE

These are the scent-sations that stood out from the crowd this winter. From sexy and sweet to really fresh, we can't spritz these winners enough.

Headshot of Keeks Reid
Keeks Reid
Beauty Director

Keeks Reid is the Beauty Director at Cosmopolitan UK. While she loves all things beauty, Keeks is a hair fanatic through and through. She started her career in beauty journalism in 2013 as editorial assistant at Blackhair and Hair magazines working her way to Acting Editor of Blackhair magazine at 23 years old.  She spent much of her career working in trade hairdressing media at Hairdressers Journal, Salon International and the British Hairdressing Awards. Which is why she is a regular contributor to Cosmo's Curl Up franchise. Now, alongside her Cosmo work, she presents, creates content on social media and works with a range of beauty companies; from magazines and websites to beauty brands and salons.  
 

Headshot of Lia Mappoura
Lia Mappoura
Beauty Writer

Lia Mappoura (she/her) is the Beauty Writer at Cosmopolitan UK, with over four years of experience reporting across the brand's print, social, video and digital platforms. Lia covers everything from emerging trend analysis to viral celebrity hair and makeup moments, making her an expert at spotting the season’s next big beauty look (before it takes over social media feeds).

In 2025, she was named The Rising Media Star at the Love Perfume Awards with The Perfume Shop, recognised for her outstanding digital fragrance content and for building genuine authority within the space. She is passionate about challenging outdated beauty stereotypes, championing inclusive representation in beauty, and educating readers on the trends, products and conversations shaping the industry today. Follow her on Instagram or find her on LinkedIn

Headshot of Victoria Jowett
Victoria Jowett
Former Beauty Director

 Victoria Jowett is an award-winning journalist and the former Beauty Director at Cosmopolitan UK. She was named one of PPA’s 30 Under 30 for her work in beauty journalism and oversees the skincare, hair, makeup and fragrance content across all of Cosmopolitan’s platforms. She's worked in the beauty industry for over 13 years (and tested 1000s of products), making her an expert when it comes to recommending beauty brands that truly work. Having started her career working weekends on a makeup counter, Victoria began interning at the likes of AnOther and IDOL magazine, before landing her first Beauty Writer job at weekly fashion magazine, LOOK. Joining Cosmopolitan in 2016, Victoria has always remained a beauty fanatic and has been lucky enough to interview everyone from Britney Spears to Kourtney Kardashian about their beauty routines. Follow her on LinkedIn.