Of course, 2023 still has plenty of fashion trends coming its way, but we can all agree on one thing: Sustainability is always “in”. Second-hand retailers like ThredUp and Depop are helping consumers buy pre-owned items, but what about the brand-name pieces that don’t leave the shelves before a new collection takes their place? That’s where Otrium comes in.
Otrium’s anthem is, “All clothing should be worn.” The brand’s founders saw the fashion industry’s massive impact on the climate crisis and knew they needed to create technology that could help. That’s where their model of selling unsold items comes from. “Our philosophy is that a fashion item that’s produced as a creative passion for humans, using materials extracted from earth, shouldn't collect dust in a warehouse or end up in a landfill,” they say in their brand ethos.
Shop our fave picks from Otrium
So, how does it all work? Otrium “closes the loop” in the fashion world by taking end-of-season fashion and reducing the prices in the fight to limit how much fashion is thrown into landfills. Because nothing says “off-trend” like wasting perfectly good clothing.
Unsold, or “archived” fashion pieces are marked down by as much as 75% and listed on Otrium’s easy-to-navigate website and app. They feature labels like Tommy Hilfiger, PUMA, Reiss, and Asics, and they offer a 20% discount to new customers.
Shop some of our favorites above, or check out their full collection.
Megan is a freelance writer who specializes in E-Commerce, LGBTQ+ media, mental health, and astrology. Their email is lasher.megan@gmail.com.
