As a shopping editor who’s covered every single Prime Day sale for 6 years, there’s not much that Amazon can do to shock me anymore—or so I thought. The e-tailer just unveiled its official Amazon Prime Day 2026 dates—and the massive sale is taking place almost three weeks earlier than usual. Consider me shook!!
Head straight to Amazon’s Early Prime Day deals
When is Amazon Prime Day?
Amazon just announced earlier today that its infamous Prime Day sale will take place from Tuesday, June 23 to Friday, June 26, 2026. The deals will start dropping at midnight PST and are expected to include record-low discounts in every category, from home and tech to fashion and beauty. Just note that the best Prime Day deals are usually exclusive to Amazon Prime members (meaning you’ll need to sign up for a membership to get access.)
How long will Prime Day last?
Here’s the 411: Though Prime Day used to be a short and sweet 48-hour event, Amazon introduced a four-day Prime Day sale last July. Similar to last year, Prime Day will run for four consecutive days this summer, from Tuesday to Friday, giving you plenty of time to stock your cart.
What are the best Prime Day deals?
Our team of shopping editors are keeping our eyes peeled for the very best deals to shop. In the wake of Amazon’s announcement, I’m already seeing scores of up to 50% off buzzy brands like Kate Spade, Apple, and Medicube. Of course, we’ll keep this page updated with the latest and greatest Amazon savings as Prime Day approaches.
- Best early fashion deal: Kate Spade New York Loop Suede Pochette
$148$88 - Best early beauty deal: Medicube Zero Pore Pad 2.0
$31$19 - Best early tech deal: Ring Outdoor Cam $80 $40
- Best early home deal: Yaheetech 3 Piece Patio Bistro Set
$169$100
Best Early Prime Day Fashion Deals
Great news for your summer wardrobe: Amazon’s fashion section is already bursting at the seams, with steep price cuts on clothing and accessories. I’m seeing up to 50% off summer fashion finds, like Bella Hadid’s favorite Levi’s 501 shorts, a gorgeous suede Kate Spade shoulder bag, and one of our favorite Amazon swimsuits.
Levi's 501 Original Shorts
ZAFUL Underwire Two-Piece Bikini
kate spade new york Loop Suede Pochette
Best Early Prime Day Beauty Deals
Prime Day is one of the absolute *best* times to stock up on your go-to beauty buys or try out a new product, and both drugstore and premium brands are on sale right now: Maybelline, Paula’s Choice, and Medicube, to name a few. It’s also a great time to invest in a spendier item; Right now, you can save over $100 on editor-adored tools like the Shark FlexStyle for salon-flawless hair and the Braun IPL for smooth summer skin.
Braun Skin i·Expert IPL
Best Early Prime Day Tech Deals
Tech deals are always a mixed bag leading up to Prime Day, but I managed to spot worthy deals right now, including up to 50% off Amazon devices like the Ring outdoor camera. That said, if you were hoping to save big on Apple tech, I’d hold out until the sale gets closer—most deals are pretty mediocre at the moment, save for a few decent discounts on the AirPods 4 and 11-inch iPad.
Best Early Prime Day Home Deals
You might argue that I’ve saved the best for last with these early Prime Day home deals, because there are some absolute scores in this section from coveted brands like Ninja, Stanley, and Dyson. But my absolute favorite find? A 41% discount on this ridiculously stylish faux rattan patio set for your outdoor space, bringing it to just $100.
Suatien Mulberry Silk Pillowcase
