• Cinnabon has ended its partnership with The Secret Lives of Mormon Wives and The Bachelorette.
  • The company says the collaboration “no longer aligns with our brand values.”
  • The news comes amid reports of an open "domestic assault investigation" regarding Taylor and her ex, Dakota Mortensen.

Allegations of domestic violence between Taylor Frankie Paul and Dakota Mortensen appear to be impacting both The Secret Lives of Mormon Wives and The Bachelorette. TSLOMW has paused filming amid the incident, while The Bachelorette is on track to premiere March 22…with some sponsorship bumps.

Multiple outlets including Variety report that Cinnabon has ended its partnership with both Mormon Wives and The Bachelorette, with a spokesperson telling Entertainment Weekly “Cinnabon has made the decision to terminate its collaboration with The Bachelorette and The Secret Lives of Mormon Wives. Recent developments and allegations surrounding the lead cast member led us to reassess this collaboration as it no longer aligns with our brand values.”

The decision comes shortly after Cinnabon dropped its new Swirled Soda with Mormon Wives and Bachelorette inspired packaging on March 9.

On March 16, a Draper City Police Department spokesperson confirmed to People that there is an open "domestic assault investigation" regarding Taylor and Dakota, and that "allegations have been made in both directions."

Taylor has given several interviews since, and told Us Weekly “There’s more to the context to everything and it’s unfortunate. It’s been hard. And it sucks to be in this position. And the mother that I am, that is something I will always stand my ground on. I believe that I am a good mother and I have always treated my kids very well. So the headlines that are out right now are very hard to see because that’s not the truth of it. I have always treated my children with respect and I’ve never touched them. So it’s been really hard.”