Skip to Content

We earn a commission for products purchased through some links in this article.

affordable jewellery brandspinterest
By Alona, Phoria, Monica Vinader

The 46 best jewellery brands: Stylish, affordable picks for every budget

Tested, reviewed and hand-selected for every day and events

By
Jump to Products

Affordable jewellery brands that produce quality, on-trend pieces can feel elusive — but the definition of affordable has shifted considerably. In 2026, the best brands in this space aren't just making cheaper versions of fine jewellery. They're making better decisions about materials, sustainability and design longevity, and the results are pieces that outlast the trends they arrive in.

The best affordable jewellery brands of 2026



The edit below covers every brief. Mejuri for fine rings. Missoma for celestial pieces, astrology gifting and its decade-long Lucy Williams collaboration. Astrid & Miyu for demi-fine ear stacks. Monica Vinader for timeless 18k gold vermeil. Abbott Lyon for tarnish-free everyday classics. Ottoman Hands for 21ct gold-plated pieces inspired by ancient motifs — worn on Game of Thrones, since you're asking. Loveness Lee for avant-garde molten metal.

Carousel Jewels for ethereal pastel gemstones. By Alona for Mediterranean seaside dressing and semi-precious beaded necklaces in colourways you won't find elsewhere. Edge of Ember for birthstone and personalised pieces. Daisy for statement earrings, rings, jewellery cases and its new Shrimps collaboration. Dinny Hall for celebrity-loved statement hoops and everyday fine diamonds.

New for 2026: Missoma's ten-year Lucy Williams collaboration adds seven new Knot T-Bar designs, launched 30 July, following a run that's already sold over 24,000 pieces. Daisy's collaboration with Shrimps expands with four new personalised name-plate designs, launched 23 July. Dinny Hall adds Dinny Diamonds and refreshes its Shuga collection with new gemstone colourways. PRYA launches a new statement ring collection. And Pandora now publishes the carbon footprint of every lab-grown diamond alongside the traditional four Cs


What are the best affordable jewellery brands?

The best affordable jewellery brands in 2026 are Mejuri, Missoma, Astrid & Miyu, Monica Vinader, Abbott Lyon, Pandora, Orelia, Ottoman Hands, Daisy, Astley Clarke, Edge of Ember, Tilly Sveaas, Loveness Lee, and Dinny Hall. Each excels in a different category — from demi-fine rings and personalised pieces to waterproof everyday gold and statement earrings — so the best one depends entirely on what you're shopping for.


How we test and choose the best affordable jewellery brands

The brands in this edit have been assessed on price and value, metal quality and materials, tarnish and water resistance, gemstone quality, packaging and how pieces wear over time. Most picks sit in the two-figure range, with three-figure inclusions where quality consistently justifies it.

  • For metal quality, what's underneath the plating matters as much as what's on top — gold-plated brass, gold-plated sterling silver, solid gold vermeil and recycled sterling silver all behave differently in daily wear, and we specify this per brand where relevant.
  • For tarnish and water resistance, we test against the realities of everyday life: washing hands, summer heat and, for brands that make the claim, swimming. Abbott Lyon and Orelia are both assessed over extended wear rather than just at point of purchase.
  • For gemstone pieces — Ottoman Hands, Edge of Ember, Carousel Jewels — we assess stone quality and setting security specifically.
  • Packaging is assessed for gifting pieces. Daisy, Missoma, Loveness Lee, and Edge of Ember all package well enough that the unboxing is part of the purchase.
  • For choosing: start with occasion rather than aesthetic. For everyday wear, prioritise tarnish-free and water-resistant credentials — Abbott Lyon, Orelia, Daisy.
  • For fine and demi-fine investment pieces, Mejuri, Monica Vinader and Astley Clarke. For gifting, Missoma's celestial edit, Edge of Ember's birthstone range and Pandora's charm personalisation.
  • For sensitive skin, look for sterling silver or 14-18k gold vermeil; Tish Lyon specialises in hypoallergenic piercing jewellery specifically.
  • For sustainability, Heavenly London (B Corp), Pilgrim xDEA (100% recycled silver) and Pandora (recycled metals across all collections). Buy for how you actually live, not for how you plan to.
Best statement jewellery

Daisy x Shrimps Wildflower Personalised Necklace

x Shrimps Wildflower Personalised Necklace
Best statement jewellery

Daisy x Shrimps Wildflower Personalised Necklace

Daisy London

Daisy is the brand for statement earrings and rings that look like they came from somewhere considerably more expensive — and for jewellery cases that are a strong gift option if you want to give something that isn't technically jewellery but absolutely is.

The 18ct gold plate and sterling silver pieces have a sculptural quality that sits closer to fine jewellery than the price suggests, and the brand's commitment to pieces you genuinely never take off is evident in how they're made.

New for 2026:
Daisy's collaboration with Shrimps expands beyond its cult Double Heart Personalised Necklace with four new name-plate designs — Keepsake, Wildflower, Ivy and Double Horseshoe — each inspired by vintage name brooches picked up at flea markets and antique fairs. Crafted in 18ct gold plate, the pieces bring Shrimps founder Hannah Weiland's signature floral, decorative detailing to Daisy's personalised jewellery, from £139 to £199.

Best for: statement earrings, holiday jewellery, jewellery cases, personalised necklaces, gifting.

Best fine jewellery rings

Mejuri Pavé Diamond Slim Signet

Pavé Diamond Slim Signet
Best fine jewellery rings

Mejuri Pavé Diamond Slim Signet

Mejuri

Mejuri is my first answer when anyone asks where to buy a fine ring they'll wear every day and never think about replacing.

Each piece is crafted with recycled and responsibly mined gold, ethically sourced diamonds and AAA-grade gemstones — the quality reads as fine jewellery, the price point sits firmly in demi-fine territory, particularly for the plated styles.

The ring edit is unmatched at this price: signet rings, stacking bands, gemstone styles that layer without looking like they're trying to. If you're building a hand stack from scratch, start here. The brand also covers fine chains, earrings, bracelets and bridal — it does everything, tbh, but rings are where it's peerless..

Best for: fine rings, demi-fine everyday jewellery, hand stacking, bridal

Read our shopping editor's full Mejuri review here.

Best personalised pendants

Maria Frering Personalised Letter Pendant

Maria Frering Personalised Letter Pendant
Best personalised pendants

Maria Frering Personalised Letter Pendant

Maria Frering

Maria Frering is the newest name on this list, and the one I'd point you to if you want a piece nobody else is going to have. The Brazilian jewellery brand has just landed in the UK, with pieces available through its own website and exclusively at Harvey Nichols, both in store and online.

Born in Rio de Janeiro, the brand's whole identity is built around Brazilian warmth translated into gold — statement pieces that blend hand embroidery with gemstones, so no two ever look quite identical.

The Personalised Letter Pendant is the obvious starting point: gold-plated bronze set with hand-embroidered cotton in your choice of colour and initial, worn alone on a chain or layered up with multiple letters for something properly personal.

Best for: personalised pendants, statement jewellery, gifting, Brazilian-inspired design

Best for celestial gifting

Missoma Pearl Baya Charm Hoop Earrings

Pearl Baya Charm Hoop Earrings
Best for celestial gifting

Missoma Pearl Baya Charm Hoop Earrings

Missoma

Missoma is the brand I'd send anyone to who wants jewellery that feels considered without the fine jewellery price tag.

The celestial edit and cult Pearl Baya hoops — reimagined with freshwater, baroque and micro pearls — make it the strongest gifting option on this list, worn by Florence Pugh, Bella Hadid and Hailey Bieber.

New for 2026:
Missoma's ten-year Lucy Williams collaboration — the original influencer jewellery partnership — adds seven new Knot T-Bar designs and three curated sets.

The signature Knot pieces have already sold over 24,000 units and sold out ten times, worn by Hailey Bieber, Kim Kardashian, Taylor Swift and Florence Pugh. Prices range from £79–£155. The Summer Jewellery Shop also adds 25 water-resistant styles from £65.

Best for: celestial gifting, pearl jewellery, summer layering, influencer collaborations

Explore Missoma's new Lucy Williams collection here.

Best for investment necklaces

Tilly Sveaas Gold T-Bar Curb Link Necklace

Gold T-Bar Curb Link Necklace
Best for investment necklaces

Tilly Sveaas Gold T-Bar Curb Link Necklace

Credit: Tilly Sveaas

Tilly Sveaas

Tilly Sveaas is the brand that brought the T-bar back before anyone else was paying attention — and the Lariat necklace is the piece that did it.

First introduced over five years ago, the Lariat's signature drop and T-bar fastening has since become one of the most referenced silhouettes in contemporary jewellery, with other brands following where Tilly led. It's a cult classic in the truest sense: a design that arrived before the trend, defined it and will outlast it.

The full Lariat range can be worn at different lengths or wrapped as a bracelet, which is the kind of versatility that justifies the investment. Beyond the Lariat, the wider edit — links, chains, pendants — mixes timeless and contemporary in a way that makes every piece feel like it's been in your wardrobe for years, even when it hasn't.

Best for: investment necklaces, timeless contemporary jewellery, T-bar styling

Keen to know more? Read our Fashion Writer's full review.

Best statement hoop earrings

Dinny Hall Toro Drop Hoop Earrings

Toro Drop Hoop Earrings
Best statement hoop earrings

Dinny Hall Toro Drop Hoop Earrings

Dinny Hall

Dinny Hall has been one of Britain's leading jewellery designers since 1985, and the Toro Drop Hoops is the piece that proves why she's still setting the pace.

Originally launched in 2025 and revisited from the brand's own archive, the sculptural, fluid silhouette pulls its glamour from the 1970s — think Anjelica Huston, Halston, Elsa Peretti — while still looking entirely current.

It's already found a following: Sienna Miller, Peggy Gou, Remmie Milner and Whitney Port have all been spotted in the Toro hoops, and they're bold enough to notice while remaining genuinely wearable day to day.

Rooted in the symbolism of the bull, the collection is designed as a modern talisman for strength and confidence — a nice bit of meaning behind a very good hoop earring.

New for 2026: Dinny Hall has also expanded into Dinny Diamonds, delicate everyday fine jewellery in solid 9k gold set with lab-grown diamonds, and refreshed the Shuga collection with graduated gemstone rings and mini huggie hoops in pink sapphire, tsavorite and Swiss blue topaz.

Best for: statement hoop earrings, everyday fine jewellery, diamond stacking, colourful gemstone jewellery

Best B Corp jewellery brand

Heavenly London The Gold Chip Ring

The Gold Chip Ring
Best B Corp jewellery brand

Heavenly London The Gold Chip Ring

Heavenly Londn

Heavenly London is a B Corp-certified brand that makes the ethics case without making it the whole personality — which is exactly how it should be done. The new collaboration with conscious fashion marketplace The FairGround, launching this week, reimagines the classic gold hoop in 14ct gold-plated silver with white or green cubic zirconia at £160. Clean, considered, and the kind of gift for someone who cares about what their jewellery is made from without wanting to be reminded of it every time they put it on.

Best for: sustainable gifting, everyday hoops, conscious jewellery shopping

Best birthstone jewellery gifts

Edge of Ember Deco Birthstone Necklace

Deco Birthstone Necklace
Best birthstone jewellery gifts

Edge of Ember Deco Birthstone Necklace

Edge of Ember

Edge of Ember is where I go for birthstone jewellery that feels like a real gift rather than an afterthought. The new Deco collection covers all twelve birthstones in earring, necklace, ring and cuff form — garnet, amethyst, aquamarine, ruby, blue sapphire and more, all set in 18ct gold plate at £95 for the studs and up to £275 for the Pebble Locket. The snake chain necklaces and signet-style rings in the same collection make it the most cohesive birthstone gifting edit currently available. Personalised necklaces are the other strong suit — the kind of piece that photographs well and wears even better.

Best for: birthstone jewellery, personalised necklaces, gifting

Best sustainable jewellery brand

Pilgrim xDEA Pave Icon Ring

xDEA Pave Icon Ring
Best sustainable jewellery brand

Pilgrim xDEA Pave Icon Ring

Pilgrim

Pilgrim's new demi-fine line xDEA is the most considered sustainable jewellery launch of 2026. Designed by second-generation designer Dea Markvad in 100% recycled sterling silver plated with 14k gold, the debut HOMEBOUND collection splits into two permanent lines — Core, which covers architectural hoops, chains and everyday essentials, and Fashion, which introduces organic shapes and natural stones including red onyx and tiger eye. It doesn't follow the seasonal calendar, which is either the most sustainable thing a jewellery brand has done recently or the most Danish. Both, tbh.

Best for: sustainable jewellery, Scandinavian demi-fine, gifting, longevity pieces

Best for affordable gold

Maudella Maddie Midi-Hoop Earrings

Maddie Midi-Hoop Earrings
Best for affordable gold

Maudella Maddie Midi-Hoop Earrings

Maudella

Beautiful jewellery doesn't have to come with a hefty price tag, and Maudella is proof — a collection of everyday and statement pieces where plenty of designs sit at £50 and under without looking it. The Maddie Midi Hoop Earrings are the ones to start with: a sculptural gold-plated hoop finished with star detailing, understated enough for daily wear but with just enough shine to feel like an occasion piece.

Elsewhere in the range, the Candice Molten Nugget Stud Earrings bring a textured, sculptural finish, while the Jayne Classic Twisted Swirl Earrings offer a more polished, knot-inspired take. Everything's 18ct gold plated, and designed to be worn on repeat rather than saved for best.

Best for: affordable gold earrings, everyday hoops, gifting under £50

Best for charity jewellery gifting

Rachel Jackson Choose Love Disco Ball Necklace

Choose Love Disco Ball Necklace
Best for charity jewellery gifting

Rachel Jackson Choose Love Disco Ball Necklace

Rachel Jackson

Rachel Jackson is the brand for jewellery with a reason behind it — and the Disco Ball necklace, re-released in support of Choose Love (the official charity partner of Harry Styles' global tour), is the most compelling reason to buy anything on this list right now. Originally a sell-out, the cult piece taps into the wider return to disco-inspired dressing with a polished, wearable take — and 100% of profits go to supporting displaced communities around the world. From £95, it's the piece that justifies itself twice over.


Best for: charity gifting, festival jewellery, disco-inspired pieces, summer accessories

Best charm bracelet gifting

Pandora Era 14k Gold Lab-grown Diamond Single Stud Earring

Pandora Era 14k Gold Lab-grown Diamond Single Stud Earring
Best charm bracelet gifting

Pandora Era 14k Gold Lab-grown Diamond Single Stud Earring

Pandora

Pandora invented the charm bracelet as a personalisation vehicle and has never really been bettered at it — but the reason it's on this list in 2026 is the lab-grown diamond collection, which now publishes the carbon footprint of every stone alongside the traditional cut, colour, clarity and carat. Each diamond is grown using 100% renewable electricity and set in recycled silver and gold, generating around 90% less CO₂ than mined diamonds. For affordable pearls and occasion jewellery that overdelivers on presentation, the Essence line in sterling silver, 14k gold vermeil and cultured pearls is the one I keep coming back to.

Best for: charm bracelets, affordable pearls, sustainable fine jewellery, occasion gifting

Read our ecommerce editor's full Pandora jewellery review here.

Best tarnish-free jewellery brand

Abbott Lyon Written In The Stars Chain Necklace (Gold)

Written In The Stars Chain Necklace (Gold)
Best tarnish-free jewellery brand

Abbott Lyon Written In The Stars Chain Necklace (Gold)

Abbott Lyon

Abbott Lyon is the brand that proved affordable and tarnish-free aren't mutually exclusive. Based in Bath and launched in 2015, the collections are water, sweat and heat-resistant — which sounds like a small thing until you've ruined a piece that wasn't.

The personalisation offer is strong, the watch edit includes a Belgravia silhouette that references a certain Swiss watchmaker without the five-figure price tag, and the new Happy Hues collaboration with Carys Whittaker is the spring update the brand needed.

Pastel-hued watch faces, heart-shaped quartz huggie earrings in mint green and butter yellow, and a Multi Pastel Mini Hearts Necklace in 18k gold plating that layers effortlessly. Mood-lifting without being saccharine.

Best for: tarnish-free everyday jewellery, personalised pieces, affordable watches, gifting

Best for tarnish-free vintage-inspired jewellery

Orelia Statement T-Bar Adjustable Cord Necklace

Statement T-Bar Adjustable Cord Necklace
Best for tarnish-free vintage-inspired jewellery

Orelia Statement T-Bar Adjustable Cord Necklace

Orelia

Orelia is the brand for anyone who wants jewellery that looks vintage-inspired and expensive but is neither precious nor difficult to wear. Everything is tarnish-free, plated in 18k gold or 925 silver, and the price point makes building a stack feel entirely reasonable.

Statement earrings, cocktail rings and tennis bracelets sit alongside more delicate everyday styles — the range is broader than it first appears, and the quality consistently punches above what you'd expect at this price.

New for summer 2026: Orelia's Western Edit leans into the Country & Western festival season with cowboy boot charms, horseshoe pendants and molten sun motifs running through necklaces, earrings and bracelets from £25 to £45.

Pieces like the Cowboy Charm Bracelet and Horseshoe T-Bar Chain Necklace bring the trend in without tipping into costume territory.

Best for: tarnish-free vintage-inspired pieces, affordable stacking, statement earrings, occasion jewellery, festival jewellery

Read our shopping writer's full review here.

Best for statement gemstone jewellery

Ottoman Hands April Birthstone Pendant Necklace

April Birthstone Pendant Necklace
Best for statement gemstone jewellery

Ottoman Hands April Birthstone Pendant Necklace

Ottoman Hands

Ottoman Hands is the kind of brand that makes you feel like you've discovered something — even though it's been worn on Game of Thrones, House of Dragon, Emily in Paris and by Anne Hathaway and Lily Collins.

Founded in 2010 by Deniz Gurdal and inspired by her Turkish heritage, every piece is handcrafted by Grand Bazaar artisans in Istanbul using recycled metals and semi-precious gemstones.

The 21ct gold-plated jewellery draws on ancient motifs — evil eye, coin, organic forms — and the new Sunlit Signatures collection brings those icons into a summer palette of luminous stones that reads like long days and golden light. It sits somewhere between wearable and collectible.

Best for: statement pieces, semi-precious gemstones, sustainable jewellery, cultural gifting

For the full lowdown, check out our in-depth brand review.

Best for sculptural statement jewellery

Loveness Lee Zakia White Sapphire Earrings

Zakia White Sapphire Earrings
Best for sculptural statement jewellery

Loveness Lee Zakia White Sapphire Earrings

Loveness Lee

Loveness Lee makes jewellery that functions more like wearable sculpture than accessory — and the new Desert Rose collection is the clearest proof yet.

Cast from crystallised sands gathered during Loveness's travels through the Moroccan desert, the collection features oversized link chains, ear cuffs and layering pieces in silver and gold that carry the texture and heat of the landscape they're inspired by.

Everything is designed and handcrafted in small batches at the Loveness Lee studio at the OXO Tower on London's Southbank, using locally sourced recycled metals, lab gemstones and in-house gold plating.

If you want a single piece that makes the whole outfit redundant, start here.

Best for: avant-garde statement jewellery, molten metal, sustainable pieces, unique gifting

Best demi-fine jewellery brand

Astley Clarke Gold Deco Maxi Mother of Pearl Earrings

Gold Deco Maxi Mother of Pearl Earrings
Best demi-fine jewellery brand

Astley Clarke Gold Deco Maxi Mother of Pearl Earrings

Astley Clarke

Astley Clarke is the answer when fine jewellery at an affordable price point is the brief — no brass, no glass, no glue in any of its designs. The British brand, founded in 2006, makes demi-fine pieces designed for everyday wear across both its fine and demi-fine collections, with celebrity fans including Cara Delevingne, Lupita Nyong'o and Alexa Chung. The Gold Biography Mini Locket and White Sapphire Tennis Bracelet are the two pieces I'd start with.

Best for: fine and demi-fine everyday jewellery, investment pieces, celebrity-approved gifting

Best for ear stack jewellery

Astrid & Miyu Wave Pavé Crystal Hoops in Gold

Wave Pavé Crystal Hoops in Gold
Best for ear stack jewellery

Astrid & Miyu Wave Pavé Crystal Hoops in Gold

Astrid & Miyu

Astrid & Miyu built its reputation on ear stacks and has never really been bettered at them. The demi-fine earring edit — studs, huggies, ear cuffs, crawlers — is the strongest on the high street for building a curated earscape, and the in-store piercing studios (now across the UK and in New York) make the whole experience worth doing in person if you can. I've had three piercings from the brand that have never come out and show no signs of tarnishing — which tells you everything about the quality at this price point.

Beyond the ears, the welded bracelet has become one of those pieces that everyone from the Beckhams down owns, and the Serendipity collection — 14k solid gold and 18k gold-plated sterling silver rings, bracelets, necklaces and customisable clip-on charms — is the brand at its most considered. Seoul-born founder Connie Nam drops multiple collections a year and they consistently feel current without being disposable. The annual sell-out advent calendar is worth getting on the waiting list for now.

Best for: ear stacking, demi-fine piercing jewellery, welded bracelets, customisable gifting

Best for holiday jewellery

By Alona 18ct Gold-Plated Odessa Pendant Necklace

18ct Gold-Plated Odessa Pendant Necklace
Best for holiday jewellery

By Alona 18ct Gold-Plated Odessa Pendant Necklace

By Alona

By Alona is the summer capsule wardrobe answer — and the brand I'd recommend to anyone whose jewellery brief is Mediterranean seaside rather than London minimalism. Founded by Alona Shelemy, whose father was a fine jeweller, the label creates demi-fine pieces inspired by her heritage with shell motifs, baroque pearls, mariner's chains and semi-precious beaded necklaces in colourways you genuinely won't find elsewhere. It's the kind of jewellery that makes a plain white swimsuit look like a whole look. Mermaids at heart, essentially.

Best for: resort and holiday jewellery, semi-precious beaded necklaces, summer capsule wardrobe

Monica Vinader June Birthstone Locket Necklace

June Birthstone Locket Necklace

Monica Vinader June Birthstone Locket Necklace

Now 56% Off

Monica Vinader

This British brand is loved by pretty much everyone – and we can see why. From the sophisticated Alta gold link chains to the beaded beach-style bracelets and Siren green gemstone earrings (which are Kate Middleton's faves), Monica Vinader has every base covered – and everything is ethically made, too. Bestsellers include signature gold vermeil pieces to sculptural silver styles, and gemstone favourites.

Headshot of Kara Kia
Kara Kia
Ecommerce Editor, Women's Lifestyle

Kara Kia is the Ecommerce Editor for Women's Lifestyle at Hearst UK, leading Cosmopolitan UK's digital shopping strategy across fashion, beauty and lifestyle. With over eight years of experience as a journalist and editor, Kara specialises in skincare, makeup, haircare and helping women find their personal style — trying and testing every product she recommends. A trusted voice in fashion and beauty ecommerce, Kara's most-read guides include the best wedding dresses under £1000, the best affordable jewellery brands, the best Korean skincare products, and the best products for curly hair. She also covers major shopping events including Black Friday and Amazon Prime Day for Cosmopolitan, Red and Prima. Kara previously held the role of contributing Fashion and Beauty Ecommerce Editor at ELLE UK and Harper's Bazaar UK; before joining Hearst, she was Fashion Content Editor at NET-A-PORTER's Porter Magazine, Associate Editor at PopSugar, and wrote for Refinery29 and LOVE Magazine. An experienced interviewer, she has spoken to Zendaya, Alicia Keys, Simone Biles and Tyla about life, work and style. Born and raised in Kingston, Jamaica and formerly based in Toronto, Kara now lives in London. Follow Kara on Instagram @kara.kia