Money experts to add to your Instagram feed
Perfect for giving your finances an overhaul
We’d all like to feel a little more in control of our finances, but sometimes the extra time and brainpower that goes into this particular branch of life admin can be off-putting. There are a lot of things we’d rather be doing with our time than sitting down with a spreadsheet, adding up our outgoings and having a meltdown when we realise how much we’ve spent on flat whites in the last month (spoiler alert: it’s a lot).
But whether you feel like it or not, it’s important to stay on top of your money, and the process shouldn’t be boring or confusing. That’s the message at the heart of a crop of Instagram accounts that empower their followers to take care of their finances, sharing graphics with easy-to-digest information on everything from investing to cutting costs on your grocery shop.
These money-saving experts understand that financial wellness goes beyond the numbers in your bank account, and how closely our spending and saving habits are linked to our life circumstances, upbringing and mental health. Most importantly, they aren’t preachy or shaming – they understand how easy it is to get into a difficult financial situation and offer practical advice for getting out of it.
Whether you want to curb your online shopping habit, understand how stress and burnout can affect your finances or save for your first home, there’s an Instagram money expert for you. Here are some of the best accounts to follow…
@myfrugalyear
In March 2019, Clare Seal was in £27,000 of credit-card debt, and started her anonymous Instagram account as a way of documenting her journey towards paying it off. Two years later, she’s revealed her identity, paid off everything she owed and amassed more than 75,000 followers along the way, thanks to her compassionate outlook and practical advice.
@thisgirltalksmoney
Millennial money coach Ellie Austin Williams’ platform is about “making female financial literacy mainstream”. Through beautifully designed graphics, she offers positive affirmations, money tips and key insights into our spending behaviours. Ellie also co-hosts the Money Unfiltered podcast, a no-holds-barred conversation about real-life money.
@rainchq
Davinia Tomlinson started Rainchq after working in the investment management industry and noticing the low levels of engagement among women when it came to their finances. Her colourful infographics encourage her followers to think about their own relationships with money and offer thought-provoking stats about financial disparity between men and women.
@penniestopoundspod
Run by personal finance guru Kia Commodore, Pennies To Pounds is a financial literacy platform with an award-winning podcast. Follow the Instagram account for information on everything from ethical investing to how to spot a scam, as well as regular savings challenges you can take part in.
@the.brokegeneration
A self-confessed “recovering spendaholic”, Emma Edwards wants to help you “boss your money without sacrificing your lifestyle”. Her Instagram is chock-full of fascinating insights into how our mindset can affect our money, and how we can change it to a more positive one, with a focus on realistic goals rather than ultra-frugality.
@go_fund_yourself
Go Fund Yourself’s founder Alice Tapper made headlines when she ran a successful campaign for the regulation of Buy Now Pay Later products. The Instagram account shares real-life stories about side hustles and paying off debt, as well as breaking down complex information about things like pensions and government schemes. On Mondays, there’s a handy financial news roundup on Stories, covering everything you need to know from the previous week.
@moneymedics
Founded by Nicholas Agwuncha, Ashley Agwuncha and Eve Obasuyi, millennial money advisory service Money Medics cuts to the heart of real-life financial issues. On their Instagram grid, they share advice on everything from coping with job loss to recovering money owed by family or friends. They also host a podcast, Your Real Money Stories, where callers share their private money dilemmas.
@vestpod
Emilie Bellet, founder and CEO of Vestpod and author of You’re Not Broke, You’re Pre-Rich, shares relatable posts about money and work culture, as well as snippets from Vestpod’s podcast The Wallet. She also does a quiz on Instagram Stories every Sunday, where you can test your financial knowledge.
@thisgirlinvests
Prerna Khemlani, a chartered accountant, founded This Girl Invests to empower other women to start investing. Follow the Instagram account for for super-helpful, jargon-free explainers about different investing concepts, which will make you feel a whole lot more confident if you're thinking of giving it a go yourself.
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