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24 best sex toys for women, tested and reviewed for your pleasure
For every type of sensation, there’s something here you’ll love — trust

Not to brag, but as editors at Cosmo, we have access and insight into all of the newest sex tech available, so you already know that when we say these are the best sex toys for women on the market right now, we’re not exaggerating.
We’ve tried it all, from wand massagers to rabbits, butt plugs to clit suckers, and everything in between. And thanks to 60 years of authority on what, exactly, makes great (not just good) sex, we’re confident in our selections.
Plus, we’d never steer you wrong — we already know how overwhelming shopping for sex toys can be. With sites like Lovehoney offering more than 600 types of vibrators alone, it can be a tough job trying to work out what’s worth your hard-earned pennies.
We therefore take our jobs — to give you all the tools to make pleasure easy and accessible, which can be absolutely life-changing — very seriously.
Keep reading to find your new buzzing, rotating, thrusting, or sucking lover.
The best sex toys of 2025 at a glance
The benefits of using sex toys
A quick PSA for those who need reminding: masturbation is normal, has a range of mental and physical benefits, plus is a hell of a lot of fun.
1. Let's get physical
Yep, orgasms send oxytocin (read: the natural love potion) and dopamine (the feel-good hormone) surging through your veins. From a physical wellbeing standpoint, these hormones can help improve your focus and sleep, boost your immune system, and even benefit your heart health. Well, it is all about blood flow…
2. Orgasms... need we say more?
Funnily enough, sex toys can help with that. “Sex toys are a really amazing way to experience orgasm,” explains Gigi Engle, a certified sex and relationship psychotherapist and resident intimacy expert at dating app, 3Fun.
“Because so many vulva owners require clitoral stimulation to experience orgasm, they offer a great way to get this type of stimulation.”
3. Self-exploration
But, regular self-pleasure sessions are also a great way to explore what you do and (some would say more importantly) don’t like in the bedroom. “Sex toys also help you connect better with your body and pleasure,” Engle adds. “They are a fantastic way to learn more about yourself.”
Beyond orgasms on-demand, sex toys can be an accessible entry-point to figuring out what works for you. A sidekick in exploration, if you will.
Toys can help you find your most gratifying pleasure zones and identify what type of stimulation works for you. (Internal? External? A little bit of both?) They can also be helpful tools to bond you and your partner when used during sex — a boost to get you both/all exactly where you want to go and a win-win if there ever was one.
Types of sex toys
If you’re a complete sex toy newbie, and don’t even know where to start when it comes to the plethora of sex toys available to buy, here’s a quick description of each of the main types of vibrators, rings, and dildos out there.
Clit vibrators
Most external sex toys for people with vulvas (such as suction vibrators, finger vibrators, pebble vibrators, and magic wand vibrators) are categorised as a clit vibrator. These can come in a ton of different shapes, but their main purpose is stimulating the 10,000 nerves in your C-spot.
Bullet vibrators
Sometimes debased to the basic b*tch of sex toys, bullet vibrators are actually one of the most versatile toys on the market — which makes them great for beginners.
Deceptively small in size, these (you guessed it) bullet-shaped vibrators pack a powerful punch, and can be either used by themselves, or attached to a dildo, cock ring, or strap-on for an added buzz. They’re also easy AF to use, so if this is the start of your sex toy quest they’re a safe bet and — we think — an essential in your collection.
Dildos
If school taught us anything, it’s that it’s a natural human instinct to make things, or draw, the shape of a penis. These phallic-shaped toys come in a smorgasbord of varieties: smooth, curved, realistic, ridged, and fantasy — and are usually made with either silicone, borosilicate (lab-grade) glass, or stainless steel.
You can also choose between longer dildos and smaller ones — as well as girthy and slimline — and ones that have been designed specifically for G-spot or anal stimulation, depending on your preference. Some can even be attached to a strap-on harness.
G-spot vibrators
Essentially a vibrating version of a dildo, these toys are designed specifically to hit your G-spot. Yup, that’s right — that means the renowned pleasure point is in fact not a myth, but an area between your urethral sponge and cervix.
You can find this magical spot around two to three inches inside your vagina, on the side closest to your belly button, and stimulate it either with your fingers or a toy. Some G-spot vibrators come with an added C-spot attachment — for blended orgasms — while others are a more simple phallic shape.
Rabbit vibrators
Blending (we think) the best of G-spot and clitoral vibrators, rabbit vibrators target two erogenous zones at once via one internal and one external ‘wand.’
So named because the original style featured a clit stimulator that looked like rabbit ears, these dual motor delights now come in a range of styles and with a ton of features like thrusting, rotating, thumping, and warming/cooling technology.
Couples' sex toys
While any sex toy can *technically* be used with a loved one with varying levels of creativity, the sex tech wizards have concocted up a ton of shapes that seamlessly slip into partnered sex.
Cock rings, strap-ons, finger vibrators, and remote-control sex toys can all be classed as couples' sex toys, with some high-tech additions even including long-distance sex toys that can be controlled from all over the world.
There are also wearable C-shape vibrators, like the We-Vibe Sync Lite, that can be worn by vulva wearers for an extra clitoral stimulation boost during penetration.
Anal sex toys
Of course, a good old fashioned dildo can always be stuck up the anus (as long as it has a flared base!) but there are a ton of anal sex toy options that provide different types of stimulation.
And, FYI, if you’re a beginner to anal play, you should start with something smaller, like an anal bead or butt plug. But should you or your partner have a prostate, there are also vibrating massagers to pop up there.
What to consider when buying a sex toy
At this point, we’ve thrown a lot of information at you and you might be thinking *sigh* ‘Well, I’m not sure if a rabbit would be for me…’ If you're confused about whether to go for an internal or external, buzzy or pulsing, or waterproof toy, here's everything to keep in mind when figuring out what sex toy will be best for you.
1. Stimulation type
Deciding what kind of sex toy is best for you will involve figuring out what kind of stimulation you like the most, and looking for toys to replicate that, Engle notes.
“Do you enjoy internal pleasure? Clit pleasure? Both?” she asks. “These are things to know so you're better equipped to buy a toy that will give you the kinds of pleasure that work for you.”
2. Material
To keep the good vibes going (literally), Engle also recommends buying toys made from high-quality materials. “Consider the materials,” she advises.
“You want to buy high-quality sex toys that are made from body-safe or medical-grade silicone (assuming you're looking for a vibrator), ones that are USB rechargeable, and are waterproof. They are an investment, but higher quality products can last you for many years so they are worth it.”
3. Specifications
Generally speaking, a heavier counterweight = a deeper vibration. But that doesn’t mean every toy with a powerful AF motor is going to be amazing.
Toys also need to be balanced, so the vibration energy goes where it needs to go (like the contact area) and not anywhere else (like the handle, which would make your arm super tired). And sometimes, a lighter toy is preferable if you’re looking for something you can take on the go.
Likewise, you’ll want to consider the maximum noise level and the vibration power of a toy. The most powerful sex toys are usually the noisiest, so if you have roommates, then you’ll want to keep this in mind. Noise level is measured in decibels (dBs) while vibration power is typically measured in revolutions per minute (RPMs), and though not every vibrator will have this information readily accessible, both stats are good to know, whether you prioritise intensity over discretion or vice versa.
For the record, sex toys that operate below 50 decibels are considered quiet.
How we test the best sex toys
Corinne Sullivan is an Editor at Cosmopolitan, where she covers a variety of beats, including lifestyle, entertainment, relationships, shopping, and more. She can tell you everything you need to know about the love lives of A-listers, the coziest bedsheets, and the sex toys actually worth your $$$. She is also the author of the 2018 novel Indecent. Follow her on Instagram for cute pics of her pup and bébé.

Honey is the Senior Sex and Relationships E-commerce Writer for Cosmopolitan, Women’s Health and Men’s Health. She covers shopping guides and reviews of the best sex toys; deals events — including Amazon Prime Day and Black Friday; and sex, dating, and LGBTQ+ trends.
Her journalism career started in 2020 when she started Sextras, a podcast and digital magazine about sex and relationships. Find Sextras on Spotify or Substack, where she writes and chats about everything from positive masculinity and how to practise sex magic, to why the latest kink or porn category is blowing up.
She has an MA in Magazine Journalism from City, University of London, and previously reported for HR magazine. Her features also appear in Glamour, Refinery29, The Independent, and more.
When she's not asking everyone she meets invasive questions about their sex and dating lives, you'll find Honey singing around her flat, teaching herself a new craft, or working her way through a new '90s/'00s box set with her flatmate.

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