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Just a round-up of the best online sex shops

Sex sells, after all

By and
best sex toy shops
Matt Mawson

If you’re reading this, you’re probably in the market for sex toys, right? Well, you’ve come to the right place. But, before you embark on trying to find the vibrator, anal toy, or cock ring of your dreams, you need to know the best online sex stores to shop at.

Anyone that’s thrown one of these terms into Google knows that you’re likely to find an infinite scroll of articles, posts, and product descriptions (if you’ve remembered to switch safe search off, that is). And it can sometimes be a little too much, tbh. There’s no point in having all that choice if you can’t cut straight to what’s good… and then there’s the fact that you’re never 100% sure if what’s being advertised is a) effective or b) safe.

As professional sex toy shoppers, we’ve spent enough time trawling through the sex toy shops of the internet to know who to go to for what. So, to help you out, we’ve curated a guide of the best online sex toy shops out there — the sites you can rely on for the kind of mind-boggling items you would never have thought possible in all your wildest (wet) dreams. You’re welcome!

Best online sex shops for 2026

1
Best for sex toy kits

Lovehoney

Lovehoney

Pros

  • Discreet packaging
  • Huge range of products
  • Variety of price points

Cons

  • Not for the indecisive

We couldn’t do a round-up of sex toy shops without namedropping Lovehoney. Founded in Bath in 2002, the company has gone on to become a force in the UK (scrap that — global) sex toy industry, and for good reason.

Personally, we’re a big fan of the convenience and sheer range of products: you can find *loads* of Lovehoney own-brand toys, as well as brands like Womanizer, and a range of lingerie, restraints, and fetishwear.

FYI: it’s definitely worth checking out their bundles — collections that bring together beginner’s toys and accessories for a banging price — if you fancy exploring. And don’t even get us started on their amazing sex toy advent calendars...

Plus, they always spoil us on Black Friday.

2
Best for rampant rabbits

Ann Summers

Ann Summers

Pros

  • Affordable price points
  • Discreet packaging
  • Huge range of products
  • Lots of suggestions for beginners

Cons

  • Not as much info about product features as other websites

Ann Summers is pretty iconic, to say the least — after all, they did introduce rabbit vibrators to the UK. One of the first brands pushing the female sexual empowerment agenda, it’s surely responsible for a lot of people’s kinky awakenings.

Nowadays, it’s still a great option for toys and vibrators — we’re loving this self love magic wand vibrator and have a soft spot (you know which one...) for their super quiet rabbit vibrator.

Check out some of our fave Ann Summers products.

3
Best for affordable bondage gear

Bondara

Bondara

Pros

  • Range of price points
  • Discreet packaging
  • Fast, tracked delivery
  • Gift wrapping options (great for long-distance lovers)

Cons

  • Not many options to sort products
  • People aren’t as generous with reviews as other sites

Bondara is another of our favourite one-stop-shop for everything sextech, lingerie, and bondage. They cater to every budget and level of experience, from affordable beginners vibrators to high-end, high-tech toys and machines.

In our opinion, they’re one of the best all-rounders for bondage and BDSM gear that’s affordable and accessible. We especially love their beginner kits, like this faux-leather bondage set.

They always have some great Black Friday deals too...

4
Best for high-end sex toys

LELO

LELO

Pros

  • Luxurious products
  • All products come with a warranty guarantee
  • All products made from high-quality silicone

Cons

  • High price points

LELO makes some of our favourite luxury sex toys like, ever — all with the same flair for design and soft-to-the-touch silicone.

Head over to their official site and you can browse all of their iconic styles, several of which appear in our round-up of the best sex toys of all time (spoiler: you might just spot the SONA Cruise clit sucker on that list and, ahem, many others). In case you couldn’t already tell, we’re big fans.

Don’t forget to check out their Black Friday and Valentine’s deals, too.

5
Best for beginners

Smile Makers

Smile Makers

Pros

  • Lots of info available on their website
  • Nightstand-worthy products
  • Ergonomic designs
  • All products made from 100% body-safe materials

Cons

  • Only one option for each toy type

Singapore-based Smile Makers is another of our favourite brands, if not for its focus on closing the pleasure gap, then for its brightly coloured vibes and beautiful packaging.

Its website is bursting with info about everything sexual wellness, and the brand gets an extra gold star (or smiley face, as per the stamp on most of its vibrators) for its use of neutral shapes and language to make toys as accessible as possible.

Our faves are The Ballerina (a squidgy soft pebble clit vibrator) and The Romantic, a ravishing red G-spot vibe — if we had to choose. But, honestly, we’d gladly accept anything the brand makes just to touch that silky soft silicone and get yet another fun bum-shaped sticker or satin storage pouch.

6
best online sex toy shops

The Neighbor, Smile Makers’ beginners butt plug

7
Best for variety

Bellesa

Bellesa

Pros

  • Toys for shes, hes, theys, and gays
  • Affordable options

Cons

  • Some products are pretty pricey

If you haven’t heard of Bellesa from its female-centred porn videos, or seen its AirVibe held in the hands of pretty much every major female influencer and celebrity on Instagram — trust us, you need to get to know it, stat!

While we're usually suspicious of anything so Instagrammable, the Canada-based website boasts an impressive and ever-growing collection of sex toys, bondage gear, and accessories — all for very reasonable prices considering they deliver on both enviable packaging and quality.

Our recent faves (to name a few) are its Whisper collection (including a vibe, rabbit, and bullet), as well as its ThermoVibe (perfect for temperature play fans...), and Mini FlutterWand.

The brand even has its own line of more affordable sex toys — BB Outlet — in an effort to make pleasure more accessible to everyone. Unreal!

best online sex toy shops

Mini Flutter Wand (left); Thrusting and Flickering Rabbit from BB Outlet (centre); ThermoWand (right)

8
Best curated sex toy shop

She Spot

She Spot

Pros

  • Does the selecting for you
  • Good price range
  • Great for sexual wellness

Cons

  • Not as much option as other shops

Feeling overwhelmed by the sheer choice of it all? Female-founded SheSpot takes the confusion out of buying pleasure products with its curated selection of sex toys, lubes, condoms, and adult ‘literature’ (if you know what we mean...).

Its easy-to-navigate site breaks down the products any which way you could want — from sex toy types to intimate arousal oils, or products for beginners, mums, couples, and more.

Always impressively packaged and bang on trend, this shop stocks small and new sexual wellness brands you might not have come across, as well as larger ones like LELO and Smile Makers. It even does some fun collabs, like this limited edition engraved vibrator produced with Love Not War.

Plus, it has recently launched its subscription box, so you can get a personalised selection of goodies delivered straight to your door every three months.

9
Best for couples toys

We Vibe

We Vibe

Pros

  • All products made from body-safe materials
  • Discreet packaging

Cons

  • No range of price points

So we all know that being in an LDR (aka long distance relationship, if you’re not so hot on the lingo) can be hard.

Thankfully, some tech experts have worked out ways to make all that time apart easier on our sex lives. Chief among these are the people over at We Vibe, the company behind pioneering remote — or app — controlled vibrators.

Its Chorus and Sync couples vibrators are a favourite at Cosmo, and among sex toy fans, too.

10
Best for app-controlled toys

Lovense

Lovense

Pros

  • Perfect for public play
  • Vibration patterns, your way
  • Bluetooth central, so all hands-free

Cons

  • If you’re not into controlling with an app, these toys have limited patterns

Loved by adult content creators, Lovense creates powerful app-controlled vibrators for a range of bodies that can be controlled from anywhere in the world.

While We-Vibe is best for long distance relationships, Lovense’s USP is that its toys can be connected to, and therefore controlled by, an unlimited number of people (although we’re not here to tell you what to do with your toys). The Lush 4 G-spot vibrator is quieter than a literal library, too, so it’s ideal if you’re living in a house share.

And that’s not all — all of the brand’s toys connect to its app, which allows you to customise an unlimited (you heard that right) number of patterns, so basically you have no excuse to ever get bored. But if you’re ever tempted, its penis massager can be connected to your choice of video game to control the characters with your strokes. Cool!

11
Best for couple toys

Ricky

Ricky

Pros

  • Great for basics
  • All toys are rechargeable
  • Discreet packaging

Cons

  • Less range than other shops

Ricky may not be as well known as some of the other sex toy brands, but it’s one of our faves. For starters, it’s the only brand currently offering a vibrator Easter Egg — and what more could you want than sex and chocolate?

Encasing a vibrator in chocolate isn’t the only innovative product from sex toy brand Ricky – they’ve got a whole site full of ’em. Cheeky and fun, this online sex shop offers vibes of all shapes and sizes, sex toys for men, lubes, condoms, and accessories you might not have tried before, like vagina pumps.

Personally, we’re big fans of the Ultimate Wand Massager.

12
Best for the LGBTQIA community

Wet for Her

Wet for Her

Pros

  • Has a range of gender-affirming toys
  • Created with queer bodies in mind
  • Free, discreet shipping
  • All products made with 100% medical grade silicone

Cons

  • No option to sort by rating

Wet for Her is a sex toy shop for the queer community, describing itself as “by lesbians for the LGBTQIA+ community” and it has everything you need to explore queer sex: from strap-ons, harnesses, and even a range of gender-affirming sex toys.

We love their harness and dildo sets — perfect for anyone wanting to trying out topping or strap-ons for the first time.

13
Best for unique sex toys

Kandid

Kandid

Pros

  • Same day dispatch
  • Free deliver
  • Discreet packaging
  • All toys made from 100% premium body-safe silicone

Cons

  • Not as many options as other sites

Kandid is behind one of the best rabbit vibrators on the market — a toy they’ve dubbed ‘The Unforgettable One’ thanks to its twin motors, sleek design, and potential for mind-blowing blended orgasms.

Describing itself as “a sexual wellness company on a mission to take the stigma out of sex toys for everyone”, Kandid is home to different vibrators, kegel balls, lubes, sex accessories, and more —all complete with cute packaging and inclusive imagery.

14
Best for multiple brands

Sephora

Sephora

Pros

  • Stocks all sexual wellness productions — from vibes to candles to condoms
  • Discreet packaging

Cons

  • Less information than dedicated sex toy shops

Alongside stocking some of the best make-up and beauty brands, Sephora has secretly built up some serious cred among sex toy fans thanks to its range of vibrators and intimate wellness products from boutique brands like LELO, So Divine, Smile Makers, Dame, and My Viv.

We’re seriously into this hands-free vibrator from Dame, which is perfect for an effortless orgasm.

15
Best for sexentials like lube and condoms

Boots

Boots

Pros

  • Wide range of sexual health acessorries
  • Low price points
  • Discreet packaging

Cons

  • Not for kink products

Another wild card on this list, it turns out that Boots has a pretty amazing sex toy range. With toys from Lovehoney, LELO, Smile Makers, and Durex, it’s a super convenient place to browse vibrators — when you’re done stocking up on other bathroom essentials.

As Boots is, technically, a pharmacists, they have all the sexual health things you need, including a wide range of lube and condoms for everyone at any point on their sexual health journey.

Bonus points for sexual wellness making its way into the mainstream.

16
Best for dresser-worthy products

Cult Beauty

Cult Beauty

Pros

  • Discreet packaging
  • Range of lubes and toys
  • Range of price point

Cons

  • Small range of vibrators than dedicated shops

Rounding off our list is Cult Beauty, another beauty website that also happens to have an impressive collection of intimate wellness products.

From beginner bullet vibrators, to decadent Coco de Mer sex toys, it’s got you covered, whatever your budget — and has a swanky selection of lubes, supplements, and oils to boot! We’d recommend the discreet seed vibrator by Coco de Mer.

17
Best for affordable essentials

Superdrug

Superdrug

Pros

  • Discreet delivery and Click & Collect options
  • Affordable price points
  • Easy to shop alongside everyday essentials

Cons

  • Smaller range than dedicated sex toy retailers

If you love the convenience of picking up your beauty staples and adding a vibrator to basket at the same time, Superdrug is a seriously underrated option.

The high street favourite has quietly expanded its sexual wellness offering in recent years, stocking everything from bullet vibrators and rabbit vibes to lubes, condoms and massage oils.

While it doesn’t have the sheer depth of range you’ll find at specialist retailers like Lovehoney, it’s a great destination for affordable, beginner-friendly toys from trusted brands including Durex, Lovehoney and LELO.

Plus, with discreet home delivery and Click & Collect available, it’s an easy, low-fuss way to upgrade your bedside drawer without overthinking it.

Headshot of Megan Wallace
Megan Wallace
Former Sex and Relationships Editor

Megan Wallace (they/them) is Cosmopolitan UK’s Former Sex and Relationships Editor covering sexual pleasure, sex toys, LGBTQIA+ identity, dating and romance. They have covered sexuality and relationships for over five years and are the founder of the PULP zine, which publishes essays on culture and sex. In their spare time, they can be found exploring the London kink scene and planning dates on Feeld. 

Headshot of Honey Wyatt
Honey Wyatt
Senior Sex and Relationships Ecommerce Writer for Cosmopolitan, Women’s Health and Men’s Health

Honey is the Senior Sex and Relationships E-commerce Writer for Cosmopolitan, Women’s Health and Men’s Health. She covers shopping guides and reviews of the best sex toys; deals events — including Amazon Prime Day and Black Friday; and sex, dating, and LGBTQ+ trends.

Her journalism career started in 2020 when she started Sextras, a podcast and digital magazine about sex and relationships. Find Sextras on Spotify or Substack, where she writes and chats about everything from positive masculinity and how to practise sex magic, to why the latest kink or porn category is blowing up.

She has an MA in Magazine Journalism from City, University of London, and previously reported for HR magazine. Her features also appear in Glamour, Refinery29, The Independent, and more.

When she's not asking everyone she meets invasive questions about their sex and dating lives, you'll find Honey singing around her flat, teaching herself a new craft, or working her way through a new '90s/'00s box set with her flatmate.