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Cheap sex toys that are actually incredible, tested by our sex writers

Because your sexual pleasure shouldn’t have to break the bank

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cheap sex toys under £30

Sex toys are life-changing, magical things. But, at the same time, not everyone can afford to drop £100 or more on a fancy-ass vibrator. (Damn you, cozzy livs.) While an expensive product is obviously going to be next-level, let’s not forget the cheaper toys on the market that can be just as fire.

“While ‘affordable’ is subjective, generally, toys in the £20 to £40 range from trusted brands can offer great quality and safety,” explains clinical sexologist, sex coach, and sex educator, Amari Leigh.

If you're a sex toy beginner, experimenting with cheaper toys can also be a great way of figuring out what sensations you enjoy. “Cheap sex toys are more accessible, especially for beginners or those on a budget,” says Leigh. “They're also great for experimenting without a big financial commitment.”

All you need to know is where to look and what to look out for. We're not exactly living in an age of prosperity, so we totally get that not everyone is able, or willing, to splash out tons of their hard-earned cash on a masturbation mate.

But that shouldn't come at the expense of your safety — and there are products out there posing as safe when they're not (rude!). “In the UK, sex toys aren’t regulated, which means toys sold on general retail platforms that don’t specialise in sexual wellness often don’t meet safety standards,” explains Leigh.

So to save you hours of scrolling (with liberal use of the 'price low to high' sort function), our sex writers have done the digging for you, to round up the best affordable sex toys to shop now.

Best cheap sex toys at a glance

Where can I buy cheap sex toys?

Just like you wouldn’t use dodgy skincare products, it’s important to apply the same diligence when shopping for sex toys. You’d likely avoid buying a moisturiser loaded with added fragrance or alcohol even if it was cheap, so why would you purchase a vibrator made from chemicals that *definitely* shouldn’t go anywhere near your genitals?

If you’re on a budget, it can be easy to put these thoughts to the back of your mind and adopt a ‘f**k it’ attitude, especially if the best sex toys you’ve seen have been pricey. But, as we said before, research is key, and to avoid upsetting your privates, you need to ensure the materials used in your chosen toy are body-friendly.

“A few brands that often have budget-friendly, body-safe options are Lovehoney, Ann Summers, HANX, Hot Octopuss, and SheSpot,” says Leigh. Sinful, Bondara, and Sextoys.co.uk all tend to have reliable options too — and they have regular sales, so you can bag a more luxury option for a bargain. Sellers like these live by the mantra that orgasms should be accessible, not just reserved for those who can afford to spend hundreds of pounds.

So you want our advice? Make sure you always buy your sex toys from companies or manufacturers who know what they’re doing.

What to consider when buying cheap sex toys

Don't buy dupes

As with buying anything on the cheaper end of the scale, something to be aware of is dupes. These are cheaper, counterfeit products designed as replicas of more expensive, trustworthy items. In most cases, they can be poorly made, hence the smaller price tag, and can stop working mid-flow.

And, at worst, they can be seriously bad for your body — both inside and out. If you’re considering buying a dupe from a third-party seller, please stop and read the product details first. Any materials that jump out at you and make you think, ‘Do I really want this near my genitals?’ should be an automatic no.

“Avoid sites like Shein or Temu — they’re cheap for a reason, and the materials can be unsafe or even toxic,” says Leigh.

Material

The sex toy market in the UK is entirely unregulated, so you'll need to stay smart when choosing sex toys. “Look for body-safe materials by sticking to toys made from non-porous, phthalate-free materials like medical-grade silicone, stainless steel, or ABS plastic,” recommends Leigh.

Usually, the very cheapest sex toys will be made from ‘jelly rubber,’ PVC, or TPE (a type of soft plastic). But it's wise to exercise caution when buying these toys — there’s a lot of debate around these materials and it’s not totally agreed upon whether they’re safe, as they may be porous and difficult to clean (meaning they could carry bacteria and other infections).

With that in mind, it’s best to avoid these materials altogether (unless you plan on the hassle of using a condom on the sex toy and changing it every time) — and always checking the product details before buying.

Transparency is key

Reputable sex toy retailers are transparent about their materials, sourcing, and certification processes. “While not all toys are regulated, reputable brands will be transparent about their materials and manufacturing practices,” Leigh says.

“That’s why it’s super important to buy from trusted, sex-positive retailers or brands that specialise in body-safe products.”

If there's a lack of information available, it might be best to avoid purchasing a toy altogether. The best advice we can give you (for pretty much any circumstance)? “Trust your gut,” says Leigh.

“If something feels off or too good to be true, it probably is. You can also check reviews and social media to see what real users are saying. Instagram and TikTok often have honest, sex-positive creators reviewing products.”

Or, let us do the hard work for you, and pick up one of the cheap sex toys below. Keep reading for some of the best affordable options for £40 and under...

How we tested cheap sex toys

best cheap sex toys

Buy cheap, buy twice — as the saying goes. But we wouldn't want that for our readers, especially when it comes to your pleasure — so we've made extra sure that each of the toys we've recommended on this list are body-safe and actually worth spending your money on.

After accumulating a decent stash of cheap sex toys, we chose a few for ourselves and handed out others to our willing testers. During testing we assessed products for material, size, quality, power, and number of features — as well as whether it was worth splashing cash on it at all.

We also took note of factors such as noise levels, waterproofness, and weight. Our favourites are rounded up below, so whatever you do, don't stop reading now!

Best affordable sex toys to shop in 2025

1
Best rabbit vibrator

Lovehoney Frisky Silicone Rabbit Vibrator

On Sale
Frisky Silicone Rabbit Vibrator

Pros

  • Waterproof
  • Slimline — making it great for beginners

Cons

  • Battery-powered

Rabbit vibrators are a classic for a reason: they provide dual stimulation (AKA the best kind) by sending vibrations to your clit and G-spot.

Often these dual motor toys come with a heftier price tag, but ofc Lovehoney has you covered with this teeny take on the classic toy, which comes in at under £25.

Not only is it a sweet AF shade of baby pink, but its shaft is curved to target your G-spot and loaded with 10 powerful modes for you to explore. Plus, the head is flexible to allow you to find juusssttt the right spot, and those rabbit ‘ears’ flicker against your C-spot to gently push you towards orgasm. Yum.

TypeRabbit vibrator
MaterialSilicone
Size4 insertable inches; circumference: 3.5 inches
Power1 x AA battery (not included)
WaterproofSubmersible
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2
Best for beginners

Lovehoney Magic Bullet Vibrator

On Sale
Magic Bullet Vibrator

Pros

  • As easy to use as they come
  • Waterproof

Cons

  • Battery-powered (and not included — boo!)

Bullet vibrators are great for when you want to shoot straight to the point. Get it? As well as being an unbeatable addition to solo play, they're also ideal for using during partnered sex, thanks to the fact they're small enough to scooch between you and a partner. Quite literally the best of both worlds.

This Lovehoney Magic Bullet is discreet, quiet, and set with powerful vibrations that travel along its length in three intensities and seven patterns. It’s also tapered at the nib for precise clitoral stimulation.

Top tip: add it onto a cock ring or dildo to level up their game.

TypeBullet vibrator
MaterialHard plastic
SizeLength: 4 inches; circumference: 2.25 inches
Power1 x AAA battery (not included)
WaterproofSubmersible
3
Best mini wand

Lovehoney Micro Magic Wand Vibrator

Micro Magic Wand Vibrator

Pros

  • Lightweight and portable
  • Flexible head for targeted stimulation

Cons

  • Battery powered — with a short run time
  • Only 3 settings

Wand vibrators are known for their power… which means they’re usually loud AF. So not ideal if you’re house-sharing or still living with your parents. But, Lovehoney has listened to the people and given us what we want: a scaled-back, battery-powered version of it famous magic wand that's quiet but still packs a punch.

Due to its mini size, it’s not remotely as intimidating as most wands out there. It also means you can keep it discreetly in your bedside drawer or pack it in your hand luggage to add to those good holiday vibes...

It has three speeds and feels great when held against the clitoris or moved around your entire vulva. Because of its mini size, it’s not rechargeable (it requires AAA batteries) and isn’t waterproof.

TypeMini magic wand vibrator
MaterialHard plastic
SizeLength: 4.5 inches; circumference: 3.5 inches
Power2 x AAA batteries (not included)
WaterproofNo
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best cheap sex toys
4
Best clit suction toy

Lovehoney X ROMP Switch Clitoral Suction Stimulator

On Sale
ROMP Switch Clitoral Suction Stimulator

Pros

  • Basically a Womanizer, but on a budget
  • Easy to hold, thanks to its little handle

Cons

  • Only splashproof, so not suitable for using in the pool (but if you have a pool, you're lucky enough)

Ever since the Rose sex toy came catapulting onto the sex toy scene in around 2020, clit suction toys have been the most coveted category on the market.

If you're yet to try one of these little suckers (first of all — where have you been?) you might want to test the waters with a more budget option to make sure you like the sensation. (Although, if we were to hazard a guess we'd say you def will...)

This one from Lovehoney is powered by Pleasure Air Technology (yup, the very same that powers Womanizer toys) in six intensity levels, and even has a removable head to make it easy to clean post-sesh.

TypeClit suction toy
MaterialSilicone
Size5 inches
Power3 x AAA batteries
WaterproofYa, as long as you don't dunk her in a bath or hottub
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romp switch
5
Best for strap-on sex

Lovehoney Slimline Silicone Suction Cup Dildo

Slimline Silicone Suction Cup Dildo

Pros

  • Can be used vaginally, anally, or in a harness
  • Curvy as, to help you reach your sweet spots

Cons

  • Might not be compatible with all harnesses

Whether for strapping or pegging, this slimline dildo is a great option for first-timers. At five inches and made from hypoallergenic silicone, it’s definitely not as intimidating as some other options.

Or, if you’re playing solo, the suction base can be secured to a floor, a wall, inside the shower... anywhere your imagination takes you.

Its curved shape expertly seeks out G-spots or P-spots, while its sleek finish and a generous serving of water-based lubricant will promise you an almighty climax or two...

If you're looking for one with a little more *visual appeal*, it also comes in a glittery six-inch option (we love) for a bit of extra cash.

TypeDildo
MaterialSilicone
SizeLength: 5 inches; insertable length: 5 inches; circumference: 3 inches
PowerN/A
WaterproofSubmersible
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6
Best kegel balls

Fifty Shades of Grey Tighten and Tense Silicone Jiggle Balls

Tighten and Tense Silicone Jiggle Balls

Pros

  • Waterproof
  • Great for beginners

Cons

  • Some reviewers say the removal can be tricky

Jiggle balls are great for strengthening kegel muscles (which can help improve penetrative sex) or can be used as toys that tease and stimulate your G-spot and vaginal wall.

As you move, the balls’ internal weights jiggle and roam, their sensation increasing in intensity along with the vigour of your activity.

These ones are fully encased in soft silicone (others are metal) making them a great beginner’s option.

TypeKegel balls
MaterialSilicone
SizeLength: 6.5 inches; insertable length: 4 inches; circumference: 4.5 inches
PowerN/A
WaterproofSubmersible
7
Best nipple toy

Lovehoney Perfect Pair Silicone Nipple Suckers

Perfect Pair Silicone Nipple Suckers

Pros

  • Easy to use
  • Made from soft silicone for comfort

Cons

  • Small mouth size might not work for all nipples

Let’s not ignore the nipples guys — lest we forget, you can have an entire orgasm just from stimulating these little nubs.

Lovehoney’s Perfect Pair Silicone Nipple Suckers take nipple play to the next level, and at just under a tenner, it’s hard to say no!

They increase sensitivity using gentle suction and are ideal for nipple-toy beginners.

To apply, squeeze shut the bulbous end, place the ‘mouth’ over the nipple, and release. For best suction results, use a little bit of water-based lube around the rim. Remove after 10 minutes for ultra sensitive nips.

TypeNipple suckers
MaterialSilicone
SizeLength: 2 inches
PowerN/A
WaterproofSubmersible
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8
Most versatile sex toy

Dame Dip 2.0 Vibrator

Dip 2.0 Vibrator

Pros

  • A great size for travel or storing in your bedside table
  • We love the cute blue colour

Cons

  • Only one button to cycle through all the modes

If you're completely new to the sex toy game, and you're not sure whether you want an external clit vibrator or an internal G-spot vibrator, you might want to splash out that *little* bit of extra cash for a toy that can do both.

This one from Dame is designed by a sexologist — so you can trust it will get the job done — and can be used on either of your two major erogenous zones to keep your playtime exciting.

As well as its delightfully curved tip, the entire shaft of the toy vibrates to the tune of five intensities, making it ideal for beginners and practiced players alike.

TypeClit and G-spot vibrator
MaterialBody-safe silicone
Size5.8 inches
PowerRechargeable
WaterproofTotes
dame dip
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9
Best for anal play

Lovehoney Classic Silicone Extra Petite Beginner’s Butt Plug

Classic Silicone Extra Petite Beginner’s Butt Plug

Pros

  • Beginner-friendly
  • Waterproof

Cons

  • Can come loose easily because of its size

This petite butt plug is perfect for first-timers to anal play or anyone who just prefers things on the small side.

Even the smallest insertable (three inches, in this case) can bring your backside immense pleasure, especially if you have a prostate — just make sure to use plenty of water-based lubricant.

Plus, this one has a wide flared base, to prevent any unwanted accidents while you're in the middle of things.

Should extra petite sound a little too small for you, Lovehoney has also made it available in five other (reasonably priced!) sizes, including this slimline one with four insertable inches — so you can get it just right.

TypeButt plug
MaterialSilicone
SizeLength: 3 inches; insertable length: 3 inches; circumference: 2.75 inches
PowerN/A
WaterproofSubmersible
10
Best 2-in-1 toy

Bondara 2-in-1 Bullet and G-Spot vibrator

2-in-1 Bullet and G-Spot vibrator

Pros

  • Twice the bang for your buck
  • Beginner-friendly
  • Uber cheap and body-safe

Cons

  • Single setting vibrations
  • Not waterproof

This Bondara 2-in-1 bullet and G-spot vibrator provides doubled-ended stimulation through its tapered (perfect for precise clit stimulation) and curved end — which can be used to massage your G-spot. And, it’s only £6.99!

Simply twist the base to activate its one vibration speed, and you’re away! For first-timers, we'd recommend starting with the tapered end on your C-spot to warm up (with plenty of lube, ofc) before venturing further down south to find your G-spot (which is two to three inches inside the front wall of the vagina, FYI).

TypeClit and G-spot vibrator
MaterialPU coated ABS
SizeLength: 5 inches; diameter: 1 inch
Power1 x AA battery (not included)
WaterproofNo
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11
Cutest design

Satisfyer Seal You Soon Clitoral Stimulator

Seal You Soon Clitoral Stimulator

Pros

  • Two types of stimulation for all your masturbation needs
  • She's adorable and discreet

Cons

  • Charge only lasts for 1 hour

There are a ton of reasons you might not want your sex toy to look like someone's genitals — but if the main one is that you don't want any unsuspecting family members, housemates, or friends to stumble across your wanking widgets, this one is your best bet at disguising your horny habits.

Shaped like a little seal, this Satisfyer toy is not only adorable but also functional, thanks to the suction power on one end and vibration on the other. Yup, that tail functions the same as the ‘ears’ on rabbit vibrators, and both the suction and vibration functions can be controlled separately thanks to its three buttons.

Sign us ort! (That's ‘up’ in seal, if you must know.)

TypeClit vibrator
MaterialSilicone
Size4.1 inches
PowerRechargeable
WaterproofDuhhhhh — it's a seal!
best cheap sex toys
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12
Best for handjobs

Satisfyer EGGCITED Self-Lubricating Masturbator Egg

EGGCITED Self-Lubricating Masturbator Egg

Pros

  • Self-lubricating
  • Super stretchy

Cons

  • Single-use

Revolutionise your hand job game with this soft, stretchy, and super flexible masturbation egg from Satisfyer. Whether you're playing solo or with a partner, this egg can help to add a new kind of stimulation into the mix — but whatever you choose, it's one-time use, so make it count!

To use, remove the hydro-active interior from the plastic casing, and slip the opening over your/your partner’s penis, and move up and down along the shaft.

The ribbed interior adds an extra dimension of sensation, and it's even self lubricating. But (surprise, surprise!) it can never hurt to add extra lube to help smooth things along — we think.

TypeMale masturbator egg
MaterialTPE
Size6.85cm
PowerN/A
WaterproofYou betcha
13
Best G-spot vibrator

Lovehoney Black Power Play G-Spot Vibrator

Black Power Play G-Spot Vibrator

Pros

  • Waterproof
  • Multiple speeds and patterns
  • Curved design to perfectly fit your body

Cons

  • Battery-powered

There's a lot of debate around the G-spot — namely, whether it really exists at all (if you've ever had a feel up there for long enough you'll know the answer to this) and if it is or isn't connected to the clit.

Regardless of all this medical bickering, a lot of people get a lot of pleasure from sticking something inside their vagina. This vibrator is curved to hit against your ~mysterious~ G-spot and has a bulbous tip to create feelings of fullness and deep penetration.

It's complete with three speeds and four patterns for you to explore. Plus, its slimline design makes it a perfect choice for newbies.

TypeG-spot vibrator
MaterialSilicone
SizeLength: 7 inches; insertable length: 5 inches; circumference: 4 inches
Power2 x AAA batteries (not included)
WaterproofNo
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14
Best for textured play

Ricky UltiClimax Rechargeable Tapered Classic Vibrator

UltiClimax Rechargeable Tapered Classic Vibrator

Pros

  • Easy to use
  • Can be used internally and externally
  • Rechargeable

Cons

  • Not fully waterproof

It’s called 'UltiClimax' for a reason, guys! For those looking to put a twist on the classic bullet vibe, this one from Ricky adds texture play to your clit stimulation.

Thanks to its tapered design, this vibe can also be used for internal and G-spot pleasure (just don't put it in your asshole, whatever you do) and the button on the bottom makes it easy to switch speeds while you use it.

Speaking of which, it has 10 powerful vibration settings to cycle between.

TypeBullet vibrator
MaterialSilicone, ABS plastic
PowerRechargeable (USB cable included)
SizeLength: 6.5 inches; diameter 1.6 inches
WaterproofSplashproof
15
Best fantasy dildo

Fantasia Nymph

Nymph

Pros

  • Totally ribbed for extra stimulation
  • Strong suction cup

Cons

  • Elastomer is not the most durable sex toy material

Tired of regular dildos and looking for something that will engage your imagination a little more? Fantasy porn is having its moment, and there's no reason you can't improve your viewing (or reading) experience with a sex toy that reflects the world you're lost in.

This dildo from Fantasia is made up of seven insertable inches of ribbed elastomer, which attaches, via suction cup, to any surface you choose, so you can ride your way to out of this world orgasms. It even comes in three dreamy colours for you to choose from — unreal!

TypeDildo
MaterialElastomer
Size7 insertable inches
PowerN/A
WaterproofOne hundo
Headshot of Paige Vahla
Paige Vahla
Former Sex & Relationships Editor

 Paige Vahla (She/Her) is Cosmopolitan UK's former Sex & Relationships Editor covering all things sex, relationships, friends and family, and LGBTQ+. Think of her as your sex-positive best friend who offers expert insight and first-person perspectives when it comes to exploring the realm of love and sex. Whether you're updating your sex toy stash, getting over a friendship break-up or need answers to your burning relationship questions - she's got you covered. You can also follow her on Twitter. 

Headshot of Honey Wyatt
Honey Wyatt
Senior Sex and Relationships Ecommerce Writer for Cosmopolitan, Women’s Health and Men’s Health

Honey is the Senior Sex and Relationships E-commerce Writer for Cosmopolitan, Women’s Health and Men’s Health. She covers shopping guides and reviews of the best sex toys; deals events — including Amazon Prime Day and Black Friday; and sex, dating, and LGBTQ+ trends.

Her journalism career started in 2020 when she started Sextras, a podcast and digital magazine about sex and relationships. Find Sextras on Spotify or Substack, where she writes and chats about everything from positive masculinity and how to practise sex magic, to why the latest kink or porn category is blowing up.

She has an MA in Magazine Journalism from City, University of London, and previously reported for HR magazine. Her features also appear in Glamour, Refinery29, The Independent, and more.

When she's not asking everyone she meets invasive questions about their sex and dating lives, you'll find Honey singing around her flat, teaching herself a new craft, or working her way through a new '90s/'00s box set with her flatmate.

Lettermark
Sophie Williams
Freelance Journalist and Copywriter

Sophie Williams is a Freelance Journalist and Copywriter, covering everything from Fashion to Entertainment to music, Lifestyle and Features. She has interviewed a range of musical artists and authors including Alyssa Edwards, Courtney Barnett, Confidence Man, The Vaccines, Loyle Carner, Gabrielle, and John Niven, and has written for publications like Metro, Reader's Digest, ITV's Woo! and Vice’s NBGA. She is also working on a book for HarperCollins about Taylor Swift, due to be published in 2024.  

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