We earn a commission for products purchased through some links in this article.

Most of us will remember our first time sneaking into Ann Summers to bag our very first sex toy — before running home to hide it from our (extremely nosy) parents.
Responsible for bringing the much-beloved rabbit vibrator over to the UK almost 30 years ago, Ann Summers is renowned for its huge selection of affordable and accessible sex toys — and it includes a multitude of magic wands, clever cock rings and designer dildos. The brand also caters to those looking to explore something new, with a considered edit of soft BDSM accessories, alongside lube, massage oils and lingerie.
Best Ann Summers sex toys, at a glance
The appeal also lies in its approachability. The price points are realistic and the range spans total newcomers through to experienced users, looking to upgrade their bedside drawer.
So if you’re tempted to invest, whether for yourself or for a partner, we’ve rounded up some of our favourite Ann Summers sex toys, from discreet bullet vibrators and beginner-friendly rabbits to powerful wand massagers and couples’ toys — all tried and tested.
How we test the best Ann Summers sex toys
Honey is the Senior Sex and Relationships E-commerce Writer for Cosmopolitan, Women’s Health and Men’s Health. She covers shopping guides and reviews of the best sex toys; deals events — including Amazon Prime Day and Black Friday; and sex, dating, and LGBTQ+ trends.
Her journalism career started in 2020 when she started Sextras, a podcast and digital magazine about sex and relationships. Find Sextras on Spotify or Substack, where she writes and chats about everything from positive masculinity and how to practise sex magic, to why the latest kink or porn category is blowing up.
She has an MA in Magazine Journalism from City, University of London, and previously reported for HR magazine. Her features also appear in Glamour, Refinery29, The Independent, and more.
When she's not asking everyone she meets invasive questions about their sex and dating lives, you'll find Honey singing around her flat, teaching herself a new craft, or working her way through a new '90s/'00s box set with her flatmate.































