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18 best Ann Summers sex toys you *need*

Rabbits galore and much, much more

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best ann summers sex toy uk 2026

Most of us will remember our first time sneaking into Ann Summers to bag our very first sex toy — before running home to hide it from our (extremely nosy) parents.

Responsible for bringing the much-beloved rabbit vibrator over to the UK almost 30 years ago, Ann Summers is renowned for its huge selection of affordable and accessible sex toys — and it includes a multitude of magic wands, clever cock rings and designer dildos. The brand also caters to those looking to explore something new, with a considered edit of soft BDSM accessories, alongside lube, massage oils and lingerie.


Best Ann Summers sex toys, at a glance



The appeal also lies in its approachability. The price points are realistic and the range spans total newcomers through to experienced users, looking to upgrade their bedside drawer.

So if you’re tempted to invest, whether for yourself or for a partner, we’ve rounded up some of our favourite Ann Summers sex toys, from discreet bullet vibrators and beginner-friendly rabbits to powerful wand massagers and couples’ toys — all tried and tested.

How we test the best Ann Summers sex toys

best ann summers sex toys

ICYMI, our team of sex writers is constantly hard at work testing out the latest and best sex tech on the market. Whether you’re after a clit vibrator, anal sex toy, or G-spot wand, they’re trying them all and rounding up your faves — and ofc that includes Ann Summers toys.

We assess each toy based on its material, power, features, waterproofness, and overall ergonomics and sensations — as well as read thousands of product reviews to make sure we’re getting as much info about each product we recommend to make sure they’re as inclusive and accessible as possible.

18 best Ann Summers sex toys for 2026

1
Best rabbit cock ring

Ann Summers Rampant Rabbit Vibrating Cock Ring

Rampant Rabbit Vibrating Cock Ring

Pros

  • ‘Niagra falls on both accounts,’ says one happy reviewer
  • Stays in place during penetration

Cons

  • Might not be so good in doggy

Reader, it is an unfortunate but true fact that 80% of people with vulvas can't come from penetration alone.

We're always going on about the clit, but really it should be even more of a focus, which is why we're fans of this cock ring, which has two dangling 'ears' to stimulate your clit, à la a rabbit vibrator.

Instead of a vibrating shaft, though, their penis will be turned into a vibrator thanks to its 10 vibration settings that ricochet around the whole toy — so you'll both be able to get in on the action!

Features at a Glance

Toy Type:Vibrating cock ring
Material:Silicone
Power:Rechargeable
Diameter:1.25 inch
Waterproof:You bet
2
Best for oral sex fans

Ann Summers Romp Rose

Romp Rose

Pros

  • USB magnetic charging
  • Waterproof
  • Contactless air-pulse technology

Cons

  • Only a 60-minute run time

You’ve probably heard about the viral rose sex toy — well, we’re here to introduce you to ROMP’s pretty pink take.

This toy promises all the same power and oral-sex sensation — with air pulse technology. Basically, nothing actually touches your clit, so it can’t get over-stimulated and you can go again and again and again and... you get the idea.

This one has six intensities and four patterns to explore. Win.

Features at a Glance

Toy type:Clit suction vibrator
Material:Silicone
Power:Rechargeable
Waterproof:Ya
3
Best finger vibe

Ann Summers Self Love Finger Stim

Self Love Finger Stim

Pros

  • Covers lots of surface area, even though it's quite small
  • Discreet and easy to use during partnered or solo sex

Cons

  • Some say it vibrates more strongly on the end closest to your finger, which is annoying

What's better than your finger? Your finger, but vibrating, duh. This mini vibe slips onto your digits for fuss-free clit stimulation.

Wearing it like a ring, you can switch between its three increasing speeds and seven vibration patterns before coating it in a generous dollop of water-based lube.

Then, glide it over your erogenous zones — we suggest starting slow with a gentle buzz over your nipples, before heading south to your labia, and eventually landing on your vulva. That's self-love, baby!

4
Best for dual stimulation

Ann Summers Curved G Spot Rampant Rabbit

Curved G Spot Rampant Rabbit

Pros

  • 4.5 insertable inches
  • Our sex writer can confirm this can be used hands-free

Cons

  • Not particularly long lasting — one shopper claims she’s on her fourth

A reminder that most vulva-owners (specifically 81.60%) can’t come from penetrative play alone. Dedicated attention on our C-spot is essential — and made super easy with this modern take on the classic rabbit.

Designed to mimic your natural contours, this curved, dual-action toy is built for blended orgasms. First slide in that bulbous tipped shaft for internal satisfaction, before directing the second smaller one at your clit. Then use that (seriously intuitive) two-button interface to cycle through the 10 unique patterns.

One fan promised to “continue using this rabbit for as long as my wrists hold up”. Uh, sold.

Features at a Glance

Toy type:Rabbit vibrator
Material:Silicone
Power:Rechargeable
Waterproof:Not this one
5
Best thrusting vibrator

Ann Summers Thrusting Rabbit

Thrusting Rabbit

Pros

  • Does all the work so you don’t have to
  • Made of super soft silicone for extra comfort

Cons

  • Might be intimidating for beginners

Calling all lazy girls! This thrusting vibrator does all the work for you.

Complete with a ridged shaft and life-like tip, it’s designed to target your G-spot, while the vibrating rabbit ears stimulate your clit. As well as boasting three vibration speeds and four patterns, though, this rabbit also has three thrusting motions, so all you have to do is switch it on, lie back, and let it do its thing. Oh — and maybe add a touch of water-based lube, too.

One reviewer said: “I was screaming and screaming and it was so good!” What could be better?

Features at a Glance

Toy type:Rampant rabbit
Material:Silicone and ABS
Insertable length4.7 inches
PowerRechargeable
Waterproof:100%
6
Best for G-spot action

Ann Summers 5” Beginner's G-Spot Vibrator

5” Beginner's G-Spot Vibrator

Pros

  • Simple to use and even easier to clean
  • 5 insertable inches

Cons

  • Controlled by a single button, so you’ll have to click through all patterns

The viral Rose may have sparked a global conversion to clitoral suction stimulators, but let’s not forget the many other players that deliver when on the hunt for sexual ecstasy.

Enter: the G-spot probe. Thankfully no longer shrouded in mystery, your G-spot is the slightly squishy spot located just underneath the front vaginal wall. Essentially, behind your belly button. Teasing this can lead to an intense O and, in some cases, squirting. Hurrah!

Ann Summers’ (delicious) combo of a bulbous tip and super-soft silicone makes for a totally pleasurable experience — even before you employ the help of the three speeds and seven patterns.

But most importantly, you can remove the silicone sleeve and use this as a bullet — did someone say two toys in one?

Features at a Glance

Toy type:G-spot vibrator
Material:Body-safe silicone
Insertable length:5 inches
Power:Rechargeable
Waterproof:You know it!
7
Best magic wand

Ann Summers Self Love Massage Wand

Self Love Massage Wand

Pros

  • Comes with a storage pouch for extra discretion
  • Flexy head

Cons

  • Might be too powerful for beginners

Yes, masturbation is about orgasms and feeling good, but mostly, it’s about self-love.

Obvs, Ann Summers has that bit down, and you’ll be pleased to know this magic wand was created specifically for just that.

Covered in sumptuous silicone, to avoid that jackhammer effect that sometimes comes with magic wands, this cushiony vibe delivers eight vibration patterns in three speeds to your C-spot — or wherever else you think needs it.

We’d recommending lubing up before no matter what you choose to do, so you can use it to knead tight knots out of your shoulders, or catapult towards the big O.

Features at a Glance

Toy type:Magic wand
Material:Silicone, ABS plastic
Power:Rechargeable
Waterproof:Unforch not :(
8
Best rampant rabbit

Ann Summers Swivelling Rampant Rabbit

Swivelling Rampant Rabbit

Pros

  • Blissful blended Os
  • Curved tip to make sure it hits the spot

Cons

  • Battery operated, so it could die mid-sesh

Ever since Ann Summers rained pleasure on the UK when it brought the rampant rabbit over 30 years ago, the toy has become a sex toy classic — and for good reason.

Delivering delightful dual stimulation, this one features 4.5 inches of insertable wand — which swivels inside you to hit your G-spot and make you squirm — as well as those recognisable clit ‘ears’ that flutter in 10 modes.

If a generous dose of water-based lube isn’t enough wetness (ahem) for you, take your new pulsating pal with you in the shower or bath. Stun!

Features at a Glance

Toy type:Rampant rabbit vibrator
Material:Silicone
Insertable length:4.5 inches
Power:4 X AAA batteries (not included — boo)
Waterproof:Ya
9
Best for anal training

Ann Summers 3 Piece Metal Butt Plug Set

3 Piece Metal Butt Plug Set

Pros

  • Easy to use and clean
  • Bejewel your butt!

Cons

  • Flared base could be more flared, in our opinion...

Here’s something they don’t teach you in sex ed: first time anal sex isn’t as simple as lubing up a penis or dildo and diving straight into full-on penetration. The anus is a muscle, and, like others, it needs to be stretched, people!

If you’re a newbie to anal play, we recommend Ann Summers’ butt plug set, which is made up of one small, one medium, and one large weighted metal plugs to help you work your way up to full-on penetration.

Simply lube up the smallest plug (we’d advise going for a silicone-based lube for anal as long as you’re not using silicone sex toys — it lasts longer and can be used with condoms), and slip it in during solo or partnered sex.

Then all you have to do is slowly work your way up to the largest plug over a few weeks — voila!

Features at a Glance

Toy type:Butt plug set
Material:Nickel-free zinc alloy
Size:Small: length 1.5 inch, diameter 1 inch; medium: 2 inches, 1.25 inch; large: 2.25 inches, 1.5 inch
Waterproof:If you like!
10
Best bullet

Ann Summers Moregasm+ Bullet

Moregasm+ Bullet

Pros

  • Teensy and discreet
  • Ribbed texture for added stimulation

Cons

  • Battery doesn’t last for long :(

If there’s one toy everyone needs in their collection, it’s a bullet vibrator. These tiny unsuspecting toys not only carry super powerful vibrations, but they can also be used as a clit vibrator, full-body massager, or or attached to a cock ring or strap-on harness.

This purple pal from Ann Summers’ Moregasm range is drenched in smooth silicone, and, thanks to its single switch-on button, its five vibration speeds and five patterns can be accessed speedy AF.

And, ofc, it’s waterproof — so squirters and shower splashers out there won’t have to worry about doing damage to their beloved.

Features at a Glance

Toy type:Bullet vibrator
Material:Silicone
Power:Rechargeable
Waterproof:Yup!
11
Best beginners dildo

Ann Summers 5.5" Realistic Suction Cup Dildo

5.5" Realistic Suction Cup Dildo

Pros

  • The colour, duh
  • Suction cup base for hands-free fun

Cons

  • Made of TPE, so you’ll need to replace it eventually for hygiene reasons

We <3 pink, okay? Sue us! And we know you do too, so we thought you’d appreciate the hue on this dildo. Coming in at 5.5 inches, it’s perfect for beginners to use before working their way up to something heftier over time.

But don’t worry — the fact that it’s only a little bigger than the average penis in the UK doesn’t mean it doesn’t work wonders, as it’s uber flexible (unlike the ‘real’ thing), and layered with tons of texture, including a defined head, to hit your G-spot.

With its strong suction cup, you’ll be able ride it for infinity, too. Woohoo!

Fetaures at a glance:

Toy type:Dildo
MaterialFlexible TPE
Power:No vibes here
Waterproof:Oui
12
Best for orgasm power

Ann Summers Pink Toning Jiggle Balls

Pink Toning Jiggle Balls

Pros

  • Beginner and budget-friendly
  • Super discreet

Cons

  • Best suited to solo pleasure sessions

We know you’re fully aware of the benefits of a sweaty workoutstress relief, a generous dose of dopamine, and better heart health — but add bigger, bolder orgasms to that list if you’re flexing your pelvic muscles.

These jiggle balls not only help with those all-important Kegel exercises, but are almost guaranteed to start a party in your pants by stimulating those internal sweet spots.

And with a lengthy looped retrieval cord, you should have no concerns about them jiving out of reach.

Features at a Glance

Toy type:Kegel balls
Material:Firm TPE
Diameter:1.5 inches
Waterproof:Totally
13
Best anal sex toy all-round

Ann Summers Moregasm+ Anal Plug

Moregasm+ Anal Plug

Pros

  • Remote controls are fun for public play... if you dare
  • The tip of this plug is super squishy and beginner-friendly

Cons

  • Remote is battery operated (boo)

We like to cross our fingers and hope that we can rely on our partners to sort out their hygiene before we have sex — but we don’t live in a perfect world.

If you’re not into going back there once the deed has started, may we suggest a remote control butt plug, so you can control the settings without any awkward fumbling around?

This one is equipped with five intensities and five patterns, and coated in smooth AF silicone, so you can easily slide it in once you’ve applied a generous splash of water-based lube.

If you’re playing solo, it’s convenient to have a handy remote, but for an added element of power play, hand it over to your partner for full backdoor access. VIP, if you will

Features at a Glance

Toy Type:Remote control butt plug
Material:Silicone
Power:Toy: rechargeable; remote:1xCR2032 battery
Waterproof:Yuppp (not the remote though)
14
Best for pegging

Ann Summers Beginners Strap on Set

Beginners Strap on Set

Pros

  • Built with beginners in mind
  • Works with a range of sex tech

Cons

  • Not the sturdiest

Does your partner want to try pegging? Or maybe you’re in the mood to take control? This harness starter kit is great if you’re a BDSM newbie or looking to upgrade your strap-on.

Coming with a harness, 5.25-inch silicone dildo, and three interchangeable rings (to hold a range of toys), the pleasurable possibilities are endless.

This one’s also been fitted with poppers, allowing for quick and speedy removal, and will work for all genders, ages, shapes, and sizes.

Features at a Glance

Toy type:Strap on harness, three rings, and 5 inch dildo
Material:Silicone
Power:No vibes on this one, so just the power of your thrust!
Waterproof:Nope
15
Best male masturbator

Ann Summers Hard Drive Double Masturbator

Hard Drive Double Masturbator

Pros

  • Two toys for the price of one, this comes with interchangeable sleeves
  • Super discreet — it’s a bluetooth speaker when your guests ask

Cons

  • The motion’s all on you, this one doesn’t vibrate

One for your partner-with-a-penis, this handheld masturbator has been designed to look and feel just like the real deal — ideal if you’re involved in a long-distance love thing.

Lined with a series of ridges and textured nubs, this wank tank works to stimulate their entire shaft. All they have to take responsibility for is speed — and before that, deciding whether they fancy a journey down the front or back passage. Yep, this comes with two interchangeable sleeves, one with an entrance designed to look like a vulva, and another like an anus.

Arguably this is best suited to solo adventures, but watching your partner slip into orgasmic bliss is always a good time.

Features at a Glance

Toy type:Penis masturbator
Material:Soft TPE
Waterproof:Nope
16
Best vibrating cock ring

Ann Summers Heart Cock Ring

Heart Cock Ring

Pros

  • It’s waterproof
  • It’s made with stretchy silicone for a comfortable fit

Cons

  • It can take a bit of trial-and-error getting used to

This heart-shaped loop isn’t just adorable – it also fits tight against his shaft to encourage him to stay harder for longer, while you enjoy the playful buzz from the mini vibrator.

It’s the cutest toy for couples to introduce into the bedroom – or, seeing as it’s a waterproof toy, into the bathroom too.

Features at a Glance

Toy Type:Cock ring, vibrator
Material:Silicone and TPP
Power:Battery operated 1 x AAA
Diameter:2.6” diameter
Waterproof:Yep!
17
Best budget bullet sex toy

Ann Summers Red Hot Romance 10 Function Bullet

Red Hot Romance 10 Function Bullet

Pros

  • It’s small and compact
  • It’s waterproof
  • It has 10 functions: 3 increasing speeds and 7 vibration patterns

Cons

  • It’s a fairly simple bullet

The Ann Summers Red Hot Romance Function Bullet is here to bring the heat – literally. With 10 vibration settings, it’s perfect for teasing, stimulating, and delivering toe-curling pleasure, whether you’re playing alone or sharing the fun with a partner. We love that it’s compact, so this little bullet can come with you wherever you go.

Features at a Glance

Toy type:Bullet
Material:ABS
Power:Battery operated
Waterproof:Yep!
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What to look for when shopping for an Ann Summers toy

While it's easy to walk into your local Ann Summers store and ask the shop assistants for a helping hand to find your perfect toy, we live in a digital world!

So if instead, you find yourself scrolling through the many pages of sex toys on the brand’s website and — frankly — somewhat overwhelmed, don’t worry.We got you — so we asked Ann Summers’ in-house expert, Scotty Unfamous, what you should keep in mind when shopping for an Ann Summers sex toy.

Experience

“There are toys that cater to all user levels, so, for example, if you are shopping for your first toy, you may want something small and affordable that is easy to use to ease you in,” says Scotty. “Ann Summers also has a review section, so if you’re unsure whether to take the plunge on a toy, they make it easy to see what other customers have to say.”

Price range

We hate to mention the obvious, but not everyone has cash to splash on a wanking widget. “Budget is something else that comes into play when buying a sex toy,” says Scotty. “Ann Summers has amazing toys for every price bracket, no matter what sensations you are seeking, you can find something. Don’t forget to check out the sales section for some discounted gems.”

Stimulation

Thankfully, we live in an age where there are sex toys for every kind of stimulation you could want — anal, vaginal, penile, perineal, and even nipple. “Consider what part of your body you want to stimulate and how you want it stimulated,” Scotty recommends. “Are you interested in something that focuses on external or internal stimulation, or maybe both (multi-use toys make great bedroom staples)? Do you want it to be static or vibrate, thrust, suck, lick, expand, change temperature, etc? Think about the sensations you enjoy the most or which ones you’re curious about exploring.”

Location, location, location

You’ll also want to think about where you’ll be using this toy — and trust us, buzzy besties don’t need to be limited to the bedroom (in fact, we recommend that they’re not!). “Many toys have waterproof capabilities meaning you can take them into the bath/shower with you, not to mention the discreet remote/app-controlled devices that you can take out of the house with you to spice up a date night,” says Scotty.

Solo or together

“Do you want something for yourself, for your partner or something that you can use with a partner?” Scotty recommends asking yourself. “Once you have considered these areas it makes the shopping experience more intentional and you’re more likely to purchase something that you’ll love.” Time to get on with it!

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Why trust Cosmo

Here at Cosmo, we’ve been giving out sex tips for decades — and with that comes the fortunate position of receiving piles of sex toys from the likes of Ann Summers, Lovehoney, and tons of new and exciting sex tech brands.

With a team of sex writers on hand, we put our expertise and the sex tech to the test. At this point, we’ve tested hundreds, if not thousands of sex toys between us, so you can trust us when we say this is a Cosmo-approved toy.

And, because every body is different, we also consult our catalogue of experts to help you find the right toy for you, and make sure you’re using it in the right way to maximise your pleasure.

Headshot of Honey Wyatt
Honey Wyatt
Senior Sex and Relationships Ecommerce Writer for Cosmopolitan, Women’s Health and Men’s Health

Honey is the Senior Sex and Relationships E-commerce Writer for Cosmopolitan, Women’s Health and Men’s Health. She covers shopping guides and reviews of the best sex toys; deals events — including Amazon Prime Day and Black Friday; and sex, dating, and LGBTQ+ trends.

Her journalism career started in 2020 when she started Sextras, a podcast and digital magazine about sex and relationships. Find Sextras on Spotify or Substack, where she writes and chats about everything from positive masculinity and how to practise sex magic, to why the latest kink or porn category is blowing up.

She has an MA in Magazine Journalism from City, University of London, and previously reported for HR magazine. Her features also appear in Glamour, Refinery29, The Independent, and more.

When she's not asking everyone she meets invasive questions about their sex and dating lives, you'll find Honey singing around her flat, teaching herself a new craft, or working her way through a new '90s/'00s box set with her flatmate.