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The 55 best Black Friday sex toy deals, including Lovehoney and LELO, are still live

Cyber Monday has come so you can too 💋

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variety of adult toys displayed against a black background with promotional text

This guide is frequently updated with Black Friday 2025 deals, featuring verified savings and limited-time offers. We’ve checked availability and prices for each product.

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    We don’t know if you know this, but BF actually stands for ‘Better Foreplay’, which we know you need, bb — so we recommend preparing yourself (and your wallet) for the sales before they drop.

    And good news, people! Black Friday is finally here, so we have managed to track down some of the best sex toy deals so you can get the most bang for your buck — and let’s just say, we’re hella excited.

    It’s shopping season, baby! Christmas may still be a couple of months away, but the real heads know that all the really good buying happens in November.

    Your favourite brands have discounts across a range of beauty essentials, must-have fashion and, of course, sex toys. Whether you’re adding to an already-bulging collection, or investing in your first ever sex toy, there are tons of deals to shop over the weekend, through to Cyber Monday (1 December) — so don't miss out!

    Whether you're a Lovehoney loyalist, or you’ve been eyeing up a luxury sex toy, now is the best time to finally take the plunge. Be warned: those virtual shelves tend to clear fast. Luckily, it’s cool to be keen.

    Best Black Friday deals at a glance

    Where to find the best Black Friday sex toy deals

    • Lovehoney — The iconic retailer has already started its sales, with up to 70% off until Cyber Monday
    • Sextoys.co.uk — Up to 60% off a sexy selection, from now
    • Bondara — Up to 40% off
    • So Divine — Up to 70% off now through to Black Friday
    • LELO — Up to 50% off is available now
    • Bellesa — Up to 80% runs until 2 December
    • Ann Summers — 50% off on everything! Use code ‘VIBES10’ for an extra 10% off!
    • Je Joue — up to 50% off available now
    • Satisfyer — Up to 40% off
    • Smile Makers — 20% off site wide, and 50% off on select products from 28 November
    • SheSpot — 20% off site-wide over Black Friday weekend with code ‘BF20’
    • TENGA — 40% off on select products over Black Friday weekend
    • HOWL — 30% off site-wide

      The best Black Friday sex toy deals to shop now

      Whether you’re looking for the next big thing in sex tech or taking it back to basics, here are some of the (rather great) cock rings, dildos, and love eggs to shop now.

    best vibrators

    Cosmo favourites, hand-picked by sex writers

    The sex toys our sex writers loves the most (and even more so because they're on sale!).

    1
    Best sex toy advent calendar

    Ann Summers 12 Nights of Temptation Advent Calendar

    12 Nights of Temptation Advent Calendar

    Pros

    • The calendar feels supremely good quality
    • Something for you and your lover
    • Worth ÂŁ331, so you're basically getting 50% off

    Cons

    • You'll need to find somewhere to store all the bits

    Looking for something to while away the festive blues? Ann Summers has something that will keep you warm all Advent long.

    This calendar gives you 12 days of shimmery blue boxes to unveil a new sex toy or accessory, and we have to say, this is one of the best we've seen.

    Half the days are home to a sex toy (our faves are the magic wand and rabbit vibe), while the other half contain enough to get you so tempted for your partner, you'll be gagging for it.

    We're talking sex cards, lube, paddle, handcuffs, and orgasm gel — does anyone else see a new hobby on the horizon?

    2
    Best clit vibrator

    The Firefighter The Firefighter

    The Firefighter

    Pros

    • Very quiet and discreet
    • We love the colour

    Cons

    • Not as many vibration speeds as other vibrators

    It's time to light your fire, and there's one person for the job: this flame-shaped vibe from Smile Makers. Fitting perfectly in your hand, its broad head delivers four vibration modes and two patterns straight to your C-spot.

    But it's not just the protruding middle of the flame you need to be conscious of, because the entire width of it sits around the shape of your vulva, making for broad stimulation that will have you coming in seconds.

    3
    Best for external stimulation

    Biird Namii

    Namii

    Pros

    • One of our sex writer's favourite toys
    • Comes with a travel charger, so you can take her with you wherever you go

    Cons

    • Vibrations are quite quiet but the suction can be loud, unforch

    Two words: blended orgasms. But not the kind you're thinking, because unlike rabbit vibrators, one end of the Namii is designed to sit just outside your vagina, while the other provides sensations suction stimulation against your C-spot.

    As well as being, well, just supremely damn pretty (it comes with a mood light charging base, to inject some twinkle in your space), this vibe delivers orgasms, and quick.

    But if you want to roll low and slow this toy lets you do that, too, because you can choose your combo of its seven suction intensities and six vibration patterns (or just one or the other) to rest hands-free against your vulva for some gentle solo time.

    4
    Best dual stimulation toy

    Bellesa AirVibe Pro

    AirVibe Pro

    Pros

    • It’s time to become a pro of your own pleasure
    • Look at the adorable little storage case it comes in

    Cons

    • Schedule some alone time in, you won’t want to leave your bed for a good few days, trust us

    When we say run, don’t walk, we really mean it. This is one of our sex writer’s fave toys, and the fact that it’s nearly 40% off RN is huge news for her personally. But it can be for you too, as its blend of C-spot and G-spot stimulation will show you the time of your life (AKA multiple blended orgasms).

    Simply sync the remote with the toy to find your perfect combo of its five vibration and five suction speeds, and you’ll be catapulting towards O time in no time.

    5
    Best couples' toy

    She Spot Eva Couples Vibrator

    Eva Couples Vibrator

    Pros

    • It's so cute and it comes in its own storage case
    • Has a three-year warranty

    Cons

    • Could take a while to figure out how to position it

    Honestly, we're lazy enough to admit we're sick of having to hold sex toys in place during sex. And what's the shame in that? We just want to make our lives easier.

    But even more importantly, we want vibes directly against our clit, which is exactly what this hands-free toy from Dame provides.

    After you wrap those little arms around your labia, you can lie back and relax while the its three vibration modes stimulate your C-spot in whatever position you like. Love.

    Use code BF20 for 20% off at checkout!

    6
    Best app-controlled duo

    Lovense Lush 4 & Ferri

    Lush 4 & Ferri

    Pros

    • We love that the Lovense app lets you hand control of your toy over to anyone via its 'Roulette' feature
    • The Lush 4 is one of our favourite toys

    Cons

    • Definitely an investment, but you get two quality toys for that price so we think you'll get plenty of cost per use

    Long-distance lovers, this one is for you. We've already raved aplenty about the Lovense Lush 4, an egg-shaped G-spot vibrator that has unlimited vibration modes and can be controlled by anyone from anywhere in the world.

    But if you're all about options, this duo brings plenty of bang for your buck, as the Lush alone costs ÂŁ119, so you're basically getting another stellar toy for ÂŁ50. Bargain!

    For those who like to get their thrills out and about (you didn't hear it from us) but the Ferri is a panty vibrator that stays firmly in place on your undies thanks to the magnetic closure. You could even double up with both toys for blended G- and C-spot vibrations.

    Or, if you want to get something for your penis-having partner, this set also brings whopping savings and comes with a rabbit vibe and vibrating masturbator sleeve, which can be synced with each other via the Lovense app. Crazy, we know.

    7
    Most versatile

    Bellesa Thump

    Thump

    Pros

    • Super easy to use, thanks to the three buttons
    • The thumping function is unusual, but truly amazing
    • Comes in a handy storage case

    Cons

    • We wish the mouth on the suction function was a little bigger

    Looking for a toy that really does it all? This Bellesa bb has three functions (yep, you read that right) in one, making it the most versatile toy you could probs ever add to your collection.

    As well as that paddle on its front, which thumps against your C-spot for a slow (but deceptively powerful) lull into orgasm, its handle vibrates, and the back is home to a delicious suction head to suck your soul from your body.

    Not only does it make for an excellent solo toy, but when you’re playing with a partner you can switch two of the motors on at once, to give them a mighty thrill as they sit atop you.

    8
    Best beginners' suction vibe

    So Divine Irreplaceable Clitoral Suction Stimulator

    Irreplaceable Clitoral Suction Stimulator

    Pros

    • The silicone head prevents the suction vibes numbing your clit
    • Easy to grip

    Cons

    • Battery-powered, so make sure you stock up (because you’ll need them)

    No more ‘to the left, to the left,’ with your partner during oral. Pleasure pal beginners, let us put you on to something — you gotta find a head honcho who's irreplaceable.

    Luckily, So Divine has created one for you: a vibrator designed specifically for targeted suction stimulation, directly on your C-spot.

    With its soft silicone head, and 11 suction modes, it’s easy to find your pleasure centre. Plus, its curved body fits neatly in the palm of your hand, for to become one with your new bedmate.

    9
    Best for intimacy

    Luxus

    Luxus

    Pros

    • Comes with a ton of different ways to control it, including by sound
    • Clit vibrator comes with a finger strap so you can use it hands-free

    Cons

    • Can take a while to find the best way of using it for you

    Looking for an excuse to get your other half in the sack (no, we don't mean Santa's) this festive season?

    This sex toy duo will be sure to help you out, as it's made up of two parts — just like your relationship! Cute.

    Luxus comes with a cock ring and a clit vibrator, which are both locked and loaded with car sensor technology to sync its vibrations with your movement — either the clit vibe will buzz more intensely the closer you get together, or the faster the ring moves.

    Long-distance lovers, don't worry, because you can also sync the toys up with the FeelConnect app to control them when you're apart, too.

    10
    Best remote control cock ring

    Fusion Fusion Remote Control Cock Ring

    Fusion Remote Control Cock Ring

    Pros

    • Basically two toys in one
    • That ring is super stretchy

    Cons

    • Battery doesn't last long, unforch

    There are lots of awkward moments during sex and, honestly, you just gotta accept it. But if you can make your sex life better, why wouldn't you?

    As well as that detachable bullet sending its three vibration speed settings and seven intensities to your C-spot and their schlong, it's completely remote controlled, meaning you don't have to worry about fiddling with lubey buttons in the heat of it all.

    11
    Best budget bullet

    Ann Summers Smooth Ombre 10 Speed Bullet

    Smooth Ombre 10 Speed Bullet

    Pros

    • Look at that shiny green, what could be more festive?
    • Set with three vibration speeds and seven patterns, for plenty of variation

    Cons

    • Battery-operated, so you don’t know when it’s going to run out of charge :(

    Should you have somehow missed the excellence of bullet vibrators (where have you been?!) it’s time to change your tune.

    These tiny toys are ideal for adding onto partnered sex, whether that’s with a cock ring, strap-on, or simply holding it in your hands, as it can fit neatly between you and your partner without either of you noticing it’s there.

    That is, if it wasn’t for its 10 powerful vibration modes, delivered between your choice of its pointed tip (for more direct stimulation), or its length. Okay, versatile queen!

    12
    Most powerful wand

    Doxy Die Cast 3 Vibrator

    Die Cast 3 Vibrator

    Pros

    • Mains-powered, so you never have to worry about it running out of battery
    • We love this metallic bronze situation

    Cons

    • Have to stick near a socket and it's not waterproof :(

    If there is some kind of a sexy curse on you, rest assured this magic will break it, pronto. On the what we refer to as 'jackhammer' end of the sex toy spectrum, this wand is powered (or revved) with five vibration patterns, all delivered via that round silicone head.

    Although it still leans heavy (as all powerful toys do) the handle on this vibe is slimmer than usually magic wands, so you don't have to worry about your hand cramping, at the very least.

    And, it might take a few tries to figure it out, but that head is mega flexy, so it will deliver its power straight to your C-spot.

    13
    Best glass dildo

    Biird Elements Kalii Glass Dildo

    Elements Kalii Glass Dildo

    Pros

    • Can use either end, depending what kind of stimulation you're going for
    • Ridged for added texture

    Cons

    • Glass might seem scary, but we promise it isn't!

    Every once in a while a brand comes along that knows how to make a gal feel special.

    Biird is one of those brands, because as well as making some fo the prettiest toys on the market, it includes extras like this vegan leather storage case for a life of luxury.

    What we're really here for, though, is this glass dildo, which as well as looking like something you'd want to proudly display in a cloche Ă  la Beauty and the Beast, it's made entirely of iridescent borosilicate (that's lab-grade to you) glass.

    Ideal for temperature play, this dildo can be warmed up or cooled down in a bowl of water before use, and that hooked end will feel O-so sweet against your G-spot.

    14
    Best finger vibrator

    Ann Summers Self Love Finger Stim

    Self Love Finger Stim

    Pros

    • Comes with a little storage bag
    • Use it on your nipples or other erogenous zones

    Cons

    • Most powerful around the power button, so it might be a bit awkward to position

    It goes without saying that we're big fans of sex toys here at Cosmo, but sometimes we don't want our pleasure products to feel like a sex toy.

    That's where finger vibrators come in: an extension of your, you guessed it, fingers, these toys are barely noticeable in the heat of the moment, and make a discreet add-on to partnered sex when you might need some extra C-spot action.

    This one from Ann Summers comes with 10 vibration modes, and is held in place by simply slipping it onto your finger just like a ring. Cute, huh?

    15
    Best swivelling rabbit

    Ann Summers Swivelling Rippled Rabbit

    Swivelling Rippled Rabbit

    Pros

    • Combination of swivelling and vibration is exceptional
    • Defined tip provides extra G-spot stimulation

    Cons

    • Unforch not the longest-lasting toy out there

    Unless you’ve got exceptionally long arms, or happen to be proficient with pleasure positions, fingering yourself while also stimulating your clit is tricky business.

    If you’re after that blended orgasm sensation without all the work, this rabbit from Ann Summers is just the ticket.

    Not only will it deliver seven vibration modes straight to your clit, but its five-inch insertable shaft swivels at three speeds to simulate the ‘come hither’ sensation of supremely good finger game. Delish.

    16
    Best bolo cock ring

    Ann Summers Vibrating Adjustable Cock Ring

    Vibrating Adjustable Cock Ring

    Pros

    • Almost guaranteed to suit all shapes and sizes
    • 3 speeds and 4 vibrations to trial

    Cons

    • Some fans say it has a habit of coming loose if you’re vigorous

    We promise we aren’t giving you the ringaround with this one, because it really is worth the hype.

    This adjustable cock rings is perfect for beginners trying to work out the difference between pleasurable pressure and strangulation. Plus, that removable bullet means guaranteed C-spot play for vagina-havers.

    Now it is battery powered, but luckily Ann Summers has also chucked those in to avoid any delay to your play. Simply slide on your partner’s (flaccid or semi-erect) dong and climb on.

    17
    Best for multiple orgasms

    Womanizer Pro40 Touch-Free Clitoral Vibrator

    Pro40 Touch-Free Clitoral Vibrator

    Pros

    • Up to four HOURS of play per charge
    • Super lightweight, weighing in at 140g
    • Available in five hot hues: red, black, pink, rose gold, and white

    Cons

    • Some say the suction head is a little small

    Want something that’ll last the test of time? The designers behind the Pro40 are so sure about the quality of their bestseller that they now offer a five year warranty with every purchase.

    Although, talking of time, we’re more impressed by the fact that this offers up to four HOURS of play per charge.

    We guess it’s no surprise it’s gained more than 1,400 five-star reviews, including this one: “Once you get used to the suction, it will make you explode. Mind blowing fantastic orgasm. First time I have had a squirting orgasm and now I can’t get enough.”

    Headshot of Honey Wyatt
    Honey Wyatt
    Senior Sex and Relationships Ecommerce Writer for Cosmopolitan, Women’s Health and Men’s Health

    Honey is the Senior Sex and Relationships E-commerce Writer for Cosmopolitan, Women’s Health and Men’s Health. She covers shopping guides and reviews of the best sex toys; deals events — including Amazon Prime Day and Black Friday; and sex, dating, and LGBTQ+ trends.

    Her journalism career started in 2020 when she started Sextras, a podcast and digital magazine about sex and relationships. Find Sextras on Spotify or Substack, where she writes and chats about everything from positive masculinity and how to practise sex magic, to why the latest kink or porn category is blowing up.

    She has an MA in Magazine Journalism from City, University of London, and previously reported for HR magazine. Her features also appear in Glamour, Refinery29, The Independent, and more.

    When she's not asking everyone she meets invasive questions about their sex and dating lives, you'll find Honey singing around her flat, teaching herself a new craft, or working her way through a new '90s/'00s box set with her flatmate.