Let's be honest, summer wouldn't really be summer without a cold jug of Pimm's.
And, with Wimbledon on the way next week (2 July) and temperatures continuing to soar, it's safe to say that we're definitely in the mood to enjoy a fruity cocktail. Or two.
So shout out to Asda, which has just made having our fave summer drink that bit easier with the launch of frozen Pimm's mix. YASSS.
They've created a quick-fix frozen mix, so you don't have to buy a whole load of fresh fruit and then spend ages slicing and dicing to enjoy your Pimm's.
BUY NOW Asda Frozen for Freshness Summer Cup Mix (£1.75)
Each bag of £1.75 Frozen for Freshness Summer Cup Mix contains frozen cucumber, strawberries, spiced orange peel and mint – so all you have to do is add your lemonade and Pimm's, and you're good to go.
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Even better, you won't even need ice thanks to all that frozen fruit and veg, which will keep your drinks cool anyway. So, basically, our summer picnic plans just got a whole lot easier.
On top of this, Asda reckons its mix will actually save you money, too. Claiming that Brits spend an average of £12 making a jug of homemade Pimm's, it says its solution makes the whole process a whopping 85% cheaper.
Sarah Sharples, Asda’s frozen fruit product manager, said in a release: "When it comes to summer, our customers want products that allow them time to soak-up the sun as much as possible, so our new Frozen Summer Cup Mix is the perfect solution for the season.
"What’s more, Brits don’t have to worry about a watered-down drink, with the fruit replacing the need for ice, keeping glasses fresh, crisp and cool."
Asda’s new Frozen for Freshness Summer Cup Mix is available in-store and online now for £1.75, and packs will drop down to £1.60 from this Thursday (28 June)
Francesca Rice is the Multiplatform Editor of Red, leading on all things digital for the brand. She oversees every section of the site, from Fashion to Wellbeing, and directs Red's digital content strategy across all platforms, including newsletter, social media and video. Francesca has worked as a journalist on the UK's top lifestyle and luxury titles since 2013. She joined Red as Digital Editor in 2021, having previously held senior editorial roles at Hearst UK as Good Housekeeping's Deputy Digital Editor and Prima's Senior Digital Writer. Prior to this, she worked as a News & Features Writer for SheerLuxe, after beginning her journalism career as the Features Assistant at Marie Claire. Francesca has a postgraduate diploma in Multimedia Magazine Journalism from the Press Association and a degree in English Literature from Durham University. Having attended an international school, she is fluent in French and Italian (and occasionally Spanish after a few glasses of rosé). She loves travel, books and pizza so a relaxing holiday in Italy is pretty much her dream scenario.
