SKIMS, in case you’re unfamiliar, is Kim Kardashian’s best-selling fashion brand. When Kim first dreamed up the concept with co-founder Emma Grede back in 2019, it was all about shapewear solutions. And while these genius pieces are still at the core of the brand, SKIMS also now offers cosy loungewear and pyjamas, great underwear, sexy swim, plus the brand new NikeSKIMS activewear line and the Valentine’s Shop — which is officially open. Is there any corner of the market Kim K can’t conquer?
Yep, there’s no denying the business' success. As well as finding its way into the closets of every member of the Kardashian Jenner family (more on that below), campaigns with the biggest names of the moment have proved its celeb standing. We’re talking collabs with the likes of Lana Del Rey, Nicola Coughlan, Charli XCX and The White Lotus stars Beatrice Grannò and Simona Tabasco.
As for how it stands up IRL? It comes Fashion Editor-approved and one customer even claimed her SKIMS bodysuit saved her life.
SKIMS: Valentine’s Shop
Just in time for Valentine’s Day, SKIMS has dropped its most romantic edit yet. Whether you’re shopping for your partner, your best friends, or indulging in a little self-love, the Valentine’s Shop is stacked with everything from sweet, barely-there intimates to ultra-sexy lingerie and covetable seasonal sets. Featuring flirty new prints, over 20 limited-edition collections, and all the signature SKIMS staples we swear by, this is a one-stop destination for every kind of Valentine — for him, for her, and absolutely for you.
SKIMS: NikeSKIMS
We’ve been waiting patiently for SKIMS to step into activewear, and the moment has finally arrived. NikeSKIMS launched with a pro athlete-fronted campaign starring Serena Williams and Jordan Chiles, and we’re already itching to try every piece.
Featuring smoothing leggings, supportive sports bras and cosy hoodies in shades from currant red to espresso brown, this isn’t just a collab – it’s an entirely new brand engineered with Nike to sculpt, perform and power your workouts.
NikeSKIMS Oversized Track Jacket
NikeSKIMS Mock Neck Racer Tank Top
NikeSKIMS 5" Short
Spanning seven collections, the range blends Nike’s sportswear expertise with SKIMS’ shapewear credibility, from soft, studio-ready knits to track-inspired staples. True to SKIMS’ ethos, sizes run from XXS to 4X, with every detail designed to fit and flatter. Gym looks just got a serious upgrade.
SKIMS: Roberto Cavalli
SKIMS is no stranger to a jaw-dropping designer collab, and its latest edit with Roberto Cavalli might be the hottest one yet. SKIMS has teamed up with the Italian fashion house for a limited-edition swimwear collection fusing iconic jungle-inspired prints with SKIMS’ signature silhouettes. Think: luxe tiger stripes, bold zebra vibes, and sultry sunset hues made for glamorous lounging and yacht-stopping strolls.
SKIMS Dipped Bikini Bottom
SKIMS Dipped Bikini Bottom
SKIMS Tie Waist One Piece
“It’s sexy, powerful, and totally unexpected,” Kim said of the collab in a press statement. “We paired Cavalli’s most iconic prints with our most-loved swim silhouettes to create something that makes every body feel confident – no matter where you’re vacationing.”
The capsule features SKIMS’ best-selling swim styles, floaty chiffon cover-ups, and scene-stealing accessories in three archival Cavalli prints: Fagianella (birds and florals against an eggshell-blue backdrop), Light Zebra, and Tiger Face. Starring Kim and momager Kris Jenner, the campaign is a surrealist retro fantasy. And yes, it’s all available in an ultra-inclusive size range from XXS to 4X.
SKIMS: The Nipple Bra
When SKIMS dropped the now-iconic Nipple Bra back in 2023, it sent the internet into a collective spiral. Spotting a long-overlooked gap in the market, the design finally gave fuller busts the chance to channel that effortless, braless baby-tee look we’ve all envied since Rachel Green’s ‘90s era.
SKIMS Nipple push-up bra
SKIMS Nipple push-up bra
SKIMS Nipple push-up bra
This bra isn’t just clever — it’s genuinely inclusive. Fans praised the launch for embracing those who’ve had mastectomies, reconstructive or gender-affirming surgery, making it one of SKIMS’ most welcoming lingerie releases to date. Built on the Ultimate Push-Up Bra, it features teardrop cups for natural lift and cleavage, plus a built-in faux nipple for that perfectly perky, no-bra illusion. Consider us converted.
SKIMS: The Ultimate Bra
If the nipples-out trend isn’t for you, the SKIMS OG Ultimate Bra might be more your speed. Reviving the Noughties push-up moment, SKIMS brought the style back with a modern, comfort-first twist.
We thought we’d left suffocating underwires and OTT padding behind in favour of bralettes and lacy numbers, but leave it to SKIMS to put push-up bras back on our radar. Designed to rival your go-to T-shirt bra, the Ultimate delivers lift without the dreaded compression.
SKIMS Teardrop Push-Up Bra
SKIMS Teardrop Push-Up Bra
SKIMS T-shirt Bra
Unlike traditional push-ups that rely on a single bulky foam pad, this one features tapered padding to create a naturally rounded, teardrop shape. Add inclusive sizing from 32A to 44D and 10 core colourways, and we’re officially converted.
SKIMS: Best Sellers
If you're wanting to invest for the first time but aren't sure where to start amongst the brand's many categories, or perhaps you're looking to expand your ever-growing collection but need a little reassurance you're investing in the right pieces, we've got you covered. From the much-talked-about launches – nipple bra, anyone? – to the sell-out cult styles, keep scrolling to shop the best of SKIMS according to Cosmo's Fashion Team.
SKIMS Long Slip Dress
SKIMS Classic Straight Leg Pant
SKIMS Plunge Thong Bodysuit
Where to buy SKIMS UK?
Although SKIMS was obvs first established over in the US, thankfully it has never been easier to get your hands on your fave shapewear pieces, even if you're across the pond in the UK. The brand’s own website ships internationally if you want the full range, but selected products are also available online at Net-a-Porter, Selfridges, Harrods and SSENSE.
Is SKIMS UK or Spanx better?
While there’s no shortage of shapewear on the market, Spanx has been a dominant force since launching in 2000, cementing its place in pop culture and becoming a go-to for supportive undergarments. That said, choosing between Spanx and SKIMS ultimately comes down to personal preference.
Oprah famously championed Spanx early on, with fans including Gwyneth Paltrow and Jessica Alba. Price-wise, SKIMS UK shaping shorts range from £34 to £96 depending on compression, while Spanx styles sit between £46 and £222, with higher-end options offering built-in boning and corsetry.
Both brands cover maternity, multiple compression levels and lifestyle categories like activewear, but SKIMS stands out for its broader size and colour range, plus clever, modern solutions like slit-friendly shorts and discreet crotch openings.
Do the Kardashians actually wear SKIMS?
The Kardashian-Jenner clan are famously supportive of each other’s many ventures, and SKIMS is no exception. Over the years, the sisters have been regularly spotted wearing the brand, from Kylie’s Instagram selfies in Cotton Jersey bralettes and cosy knits to Kendall’s off-duty SKIMS looks.
Kourtney even fronted a campaign alongside Megan Fox, modelling the Essential T-shirt Bodysuit and Cotton Collection pieces, while Khloé has turned heads in a strapless catsuit. So yes, they really do wear it. As for Kim’s personal must-haves, she’s previously told Nordstrom that the Sculpting Short is her go-to for smooth lines under tight dresses and skirts, with the Sculpting Bodysuit another everyday essential.
Kara Kia is the Ecommerce Editor for Women's Lifestyle at Hearst UK, leading Cosmopolitan UK's digital shopping strategy across fashion, beauty and lifestyle. With over eight years of experience as a journalist and editor, Kara specialises in skincare, makeup, haircare and helping women find their personal style — trying and testing every product she recommends. A trusted voice in fashion and beauty ecommerce, Kara's most-read guides include the best wedding dresses under £1000, the best affordable jewellery brands, the best Korean skincare products, and the best products for curly hair. She also covers major shopping events including Black Friday and Amazon Prime Day for Cosmopolitan, Red and Prima. Kara previously held the role of contributing Fashion and Beauty Ecommerce Editor at ELLE UK and Harper's Bazaar UK; before joining Hearst, she was Fashion Content Editor at NET-A-PORTER's Porter Magazine, Associate Editor at PopSugar, and wrote for Refinery29 and LOVE Magazine. An experienced interviewer, she has spoken to Zendaya, Alicia Keys, Simone Biles and Tyla about life, work and style. Born and raised in Kingston, Jamaica and formerly based in Toronto, Kara now lives in London. Follow Kara on Instagram @kara.kia
Shadé (pronounced sh-ah-day) is the Senior Fashion & Lifestyle Ecommerce Writer at Cosmopolitan UK. From what to shop in the latest Revolve flash sale to how to style the hottest new trends, she shares shopping advice, reports on new collabs and reviews your fave fashion brands.
Alexandria Dale is the Digital Fashion Writer at Cosmopolitan UK. Covering everything from the celebrity style moments worth knowing about to the latest fashion news, there’s nothing she loves more than finding a high street dupe of a must-have designer item. As well as discovering new brands, she’s passionate about sustainable fashion and establishing the trends that are actually worth investing in. Having worked in fashion journalism for six years, she has experience at both digital and print publications including Glamour and Ok!
