The H&M Black Friday sale never, ever disappoints, so if you’re a big fan of the high-street retailer, you’re gonna want to stay tuned. From coats and party dresses to capsule wardrobe staples, get up to 40% off selected styles, including coveted pieces from its premium and conscious ranges. There are so many gems to shop!
Shop the best of H&M′s Black Friday sale 2025
H&M's Black Friday Sale 2025
The mega sale we’ve been anticipating is just heating up, with H&M currently offering up to 40% off selected styles. But we'll let you in on a little secret: Members get 20% off everything, so sign up to get in on this amazing deal before it disappears.
Last year, we saw up to 70% off bestselling styles, from shoes to accessories, and jackets — so, you've got it on good authority that this year will be just as fabulous when it comes to bagging yourself a bargain in the flash sales.
What to buy in H&M's Black Friday sale
There's no denying that H&M's offering is pretty vast, so it helps to know what to look out for on the big day. Right now, there are discounts on knitwear, chunky boots, pyjamas, and lingerie – these Xmassy styles are perf for gifting (or keeping for yourself, we won't judge).
These are the deals we’re shopping in H&M's Black Friday sale before they sell out...
H&M Sale: Best Premium Selection
Who says high street labels can’t do a lil bit of high-end? It might be precarious territory, but it can be done, and H&M's Premium Selection proves it. Filled with cashmere-blends, silk silhouettes, and leather footwear that could rival your fave luxury brand’s line-up, this high-quality, elevated collection hits the nail on the head when it comes to accessible elegance.
H&M Sale: Best Knitwear
Now that the temperature has seriously dropped, it is officially time to snuggle up in something knitted and cosy. Enter: H&M's amaze offering of chunky jumpers, button-up cardigans and Fair Isle styles that make the perfect Christmas jumpers.
H&M Sale: Best Jackets & Coats
If you've not bagged a good winter coat for the chilly szn what are you waiting for, gals? It's 2025 and defo not cool to be cold sans jacket. Thankfully, H&M's discounted styles are uber chic so won't even ruin the 'fit underneath.
H&M Sale: Best Party Pieces
Looking for something to wear to the office Xmas party or getting organised with a dress for NYE? H&M has got it all on offer – from sequin skirts and floaty maxis, to classic LBDs.
When is H&M's Black Friday sale 2025?
Black Friday always falls on the fourth weekend of November, which, this year, starts on November 28. From our experience, clothes shopping is a little easier than anything else (like tech or beauty); most retailers launch their sales before the big day and continue them through the whole Cyber weekend, sometimes even beyond it. H&M is one of those retailers, continuing deals today as well.
When is H&M's Black Friday sale 2025?
At the moment, members can get 20% off everything while non-members can get up to 40% off selected lines. It’s a cracking deal, but we're 99% sure there are even bigger discounts to come. If last year is anything to go by, you can look forward to up to 70% off from Black Friday through to Cyber Monday, as well as some unmissable flash sales.
What was in the H&M Black Friday sale last year?
For the past four years, H&M has answered all of our wishes for blanket discounts and dropped a promo code for 20% off EVERYTHING, including its premium and conscious lines. Which means you could bag a load of new season stuff and didn't have to comb through the dregs of clearance.
Does H&M take part in Cyber Monday?
In the past, H&M has extended its sale through the weekend until Cyber Monday. And this year, members can likely get up to 70% off selected items.
How much is H&M's Black Friday delivery?
If you're already an H&M member, you're in luck, as the brand offers free standard delivery for all members on orders over £40. For others, it only costs £3.99 and takes 4-7 days to arrive – that's pretty speedy if you ask us.
You can arrange Next Day Delivery to your closest store or pick up point for £5.99, and any purchases made from COS, & Other Stories, ARKET, Monki, or Weekday via H&M will be delivered within 4-6 working days, excluding bank holidays.
What even is Black Friday?
Black Friday kick-started in '30s America when the department store Macy's cashed in on the annual Thanksgiving Day parade (if you love Gossip Girl, you'll remember Dan and Serena watching it on TV in season six).
The term 'Black Friday' wasn't officially coined until years later, with the event becoming more of a thang during the big capitalist years of the '80s (ya know, Working Girl, Wall Street bankers and, um, all the independent ladies reading Cosmopolitan). FYI, it's always been manic AF, that's why we prefer to shop online from the smug comfort of our homes.
Amazon was the first retailer to bring Black Friday over to the UK, offering customers online discounts and deals on the same day as the sales in the US. Supermarket Asda was next, creating some serious fuss (and physical fights, for real) with huge discounts on TVs and tech in-store.
Soon, the rest of the UK caught on to the potential pre-Christmas profit and the rest is history.
What other Black Friday sales should I shop?
Rosie Davenport is a former Ecommerce Writer at Cosmopolitan UK and Red Online, covering fashion, beauty and travel reviews, as well as major sales events such as Black Friday and Amazon Prime Day. Rosie has reviewed everything from Reformation dresses to the latest massage guns and knows the new brands to bookmark as well as the latest trends to follow. Before this role, Rosie was a Fashion Ecommerce Writer on publications including ELLE, Harper’s Bazaar and Good Housekeeping for nearly two years, and gained a MA from Central Saint Martins in Fashion Journalism in 2021, focussing on the rise (and rise) of fashion podcasting. Rosie has also worked at The Times, been a sub editor at The Mail on Sunday’s weekly YOU magazine and produced in-depth retail reports for the trend forecasting agency WGSN. Her career highlight? Previewing Prada’s AW21 menswear show in the depths of lockdown and interviewing Miuccia Prada and Raf Simons from her bedroom. Outside of work, Rosie can be found rummaging through vintage shops or getting lost in one of London’s iconic department stores. You can follow Rosie on Instagram @rosie.davenport
Shadé (pronounced sh-ah-day) is the Senior Fashion & Lifestyle Ecommerce Writer at Cosmopolitan UK. From what to shop in the latest Revolve flash sale to how to style the hottest new trends, she shares shopping advice, reports on new collabs and reviews your fave fashion brands.
