If you're looking to invest in a comfortable bra that's also stylish, then it might be worth checking out high street brand Boux Avenue's Odette Wired Bralette.
The brand has just revealed that it now sells one every 20 minutes, while sales for the comfy bralette have grown 100% in the last three months.
The longline bra features a floral lace and scallop edge, and it's available in a wide variety of sizes, up to 38G.
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Designed with comfort in mind, the Odette ditches the usual front and side bones you find in wired bras, and instead boasts a mesh back, which Boux Avenue says provides support and a "hugging" fit.
Meanwhile, the corsetry style strapping detail promises to deliver a "sexy but natural" look.
Available in four shades – Black, Blush, Heather and Strawberry – the £36 bra can be paired with matching Odette Shorts briefs for £16.
The Odette has received rave reviews from Boux Avenue shoppers, with a rating of 4.7 out of 5 and countless comments complimenting it, especially from customers with bigger bust sizes.
"As a 30FF, sexy lace bralettes are normally a no-go for me, so I would have never picked this up," one person wrote. "However, this one is incredibly supportive and fits like a dream. So happy to finally have a sexier option for bigger busts!"
Discussing the brand's "most successful bra yet", Boux Avenue Buying Director Debby Duckett said in a release: “It’s not only a sexy style but incredibly comfortable, perfect for every day wear as well as more special occasions."
We don't know about you but we're pretty tempted to invest!
Francesca Rice is the Multiplatform Editor of Red, leading on all things digital for the brand. She oversees every section of the site, from Fashion to Wellbeing, and directs Red's digital content strategy across all platforms, including newsletter, social media and video. Francesca has worked as a journalist on the UK's top lifestyle and luxury titles since 2013. She joined Red as Digital Editor in 2021, having previously held senior editorial roles at Hearst UK as Good Housekeeping's Deputy Digital Editor and Prima's Senior Digital Writer. Prior to this, she worked as a News & Features Writer for SheerLuxe, after beginning her journalism career as the Features Assistant at Marie Claire. Francesca has a postgraduate diploma in Multimedia Magazine Journalism from the Press Association and a degree in English Literature from Durham University. Having attended an international school, she is fluent in French and Italian (and occasionally Spanish after a few glasses of rosé). She loves travel, books and pizza so a relaxing holiday in Italy is pretty much her dream scenario.
