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I’m a fashion writer and these are the Amazon basics I would actually make room in my wardrobe for
Spoiler: they’re all on sale RN!
When it comes to fashion, I am all about mixing the high and low in my wardrobe. And when it comes to basics, I always stock up on fashion essentials when Amazon launches a sale. That way, I know I'm always securing the best deals, no matter if it’s on classic white vests, black leggings to slob about the house in, must-have Levi’s jeans or Calvin Klein bralettes.
Trust me, Amazon always comes through with some of the top brands on Prime Day – and usually keeps things on sale for a couple of days after. You’re bound to discover a lil’ gem when scrolling through the site, too. You just gotta know where to look – which NGL can be kinda exhausting, especially with so many sweet sweet deals on offer.
Which is exactly where I come in. I mean, why would you spend your precious time scouring through Amazon Prime Day's fashion deals when I could just do the work for you? Yep, you’re welcome.
Without further ado, here are the fashion basics this shopping writer will not be missing out on this Amazon Prime Day and beyond. See something you fancy? I urge you to hit the check out ASAP as the Prime Day deals end technically ended last night at 11.59pm...and we’re not sure how long these new discounts will last!
I love that baseball caps are cool again. I always wear mine to the office (you know, pretending I am an off-duty model) to disguise bad hair days.
Feeling inspired by this year’s tenniscore trend? Me too! Take to court (or more likely the pub garden) in these OG Reebok’s and you’ll be comfy and stylish all summer long.
Underwear is obvs an essential, and Amazon has the cutest designs reduced in the Prime Sale right now. For under £20, it’s a big YES from me.
It doesn’t get more classic than a white T-shirt folks. If your go-to tee is looking a little sad after one too many washes, follow my lead and add this Boss number to your cart ASAP.
I feel like I have LOADS of gold jewellery in my collection but not enough silver, so I’m stocking up on DKNY’s everyday hoops while they're 20% off.
Although it might not feel like it, it is apparently summer. So it’s high time you swapped out darker denim washes for a crisp white pair of jeans. I love the subtle flare on this reduced Wrangler style.
It wouldn’t be a fashion round up from me if there wasn’t a striped T-shirt thrown in there. Score instant chic french girl points in this long sleeve style. Beret optional.
I can’t resist a cream hoodie – I just love how this style looks popped over the collar of a trench coat or worn with cute tennis-inspired mini skirts. So college chic.
With it’s shirred waist, ruffled straps and tiered shape, this Joe Brown’s dress is serving some real Zimmermann vibes – but for only £35.50!
I always use Amazon’s Prime Day sales as the opportune time to restock my underwear drawer, and I just couldn’t resist this comfy triangle bra in this beaut sage green shade.
I live in dungarees on the weekend – I love how getting dressed in the morning literally takes 2 mins and zero effort. Rock this striped style over a baby tee and you’ll look effortlessly cool.
The ultimate fashion staple has to be the humble white shirt, and I particularly rate this oversized style from Calvin Klein jeans. Tuck yours into a pair of jeans or style it with capri pants, and you’re good to go.
I just know I am going to live in this dress all summer long. The relaxed silhouette and breezy fabric make it perfect for throwing over a swimsuit on holiday. Plus, this colour with a tan? Yes and yes.
Rosie Davenport is a former Ecommerce Writer at Cosmopolitan UK and Red Online, covering fashion, beauty and travel reviews, as well as major sales events such as Black Friday and Amazon Prime Day. Rosie has reviewed everything from Reformation dresses to the latest massage guns and knows the new brands to bookmark as well as the latest trends to follow. Before this role, Rosie was a Fashion Ecommerce Writer on publications including ELLE, Harper’s Bazaar and Good Housekeeping for nearly two years, and gained a MA from Central Saint Martins in Fashion Journalism in 2021, focussing on the rise (and rise) of fashion podcasting. Rosie has also worked at The Times, been a sub editor at The Mail on Sunday’s weekly YOU magazine and produced in-depth retail reports for the trend forecasting agency WGSN. Her career highlight? Previewing Prada’s AW21 menswear show in the depths of lockdown and interviewing Miuccia Prada and Raf Simons from her bedroom. Outside of work, Rosie can be found rummaging through vintage shops or getting lost in one of London’s iconic department stores. You can follow Rosie on Instagram @rosie.davenport
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