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12 best comfortable bras for every shape, size and style – tried and tested
Underwire? We don't know her
Looking for the most comfortable bra to buy? You’re not the only one – searches for comfy bras and bralettes are always on the rise, as more of us prioritise all-day comfort, skin-hugging fabrics and supportive styles.
Yep, you heard us, put down the push-up bra and give your boobs what they really want. Or rather, avoid what they don’t. We’re talking pokey underwires, tight under-bust bands and shoulder straps that dig in.
Don’t stop reading if you’re a big boobed gal! We know what you’re thinking, you’ve traditionally relied on all of the above for much-needed, necessary support. Luckily, the new comfy bras on the block are designed to mould to your bust without using wire, and can be just as effective at holding everything in place. The only difference? You won’t even notice they’re there – no hoisting or re-adjusting needed. Music to our ears.
Better yet, comfortable doesn’t necessary mean plain. Ofc, if you’re looking for a bra to wear under a white tee, maybe a neutral colour is the way forward. But if you want something with detailing, colour or patterns, brands like Lemonade Dolls or Ann Summers prove you can have style and comfort.
If you’re sold on that thought, keep scrolling to see our edit of the most comfortable bras money can buy (spoiler alert: loads of ‘em are hella affordable). Seriously, your bewbs will thank you later.
Best comfortable bras, tried and tested
Comfortable doesn’t mean boring – and Lemonade Dolls is proving just that with this adorable leopard print bralette. Designed specifically for DD+ cup sizes, tit features zero padding or wires to ensure maximum comfort. But you’ll still remain supported as the double concealed power mesh panels and double-width straps ensure your boobs stay lifted and in place.
Obvs we couldn’t do this edit without including the OG comfy underwear: Calvin Klein. The brand revolutionised lingerie when it brought out this logo-stamped jersey set back in the early ‘90s.
More Sloggi styles coming atcha – the brand is known for its collection of comfy bras after all. If you struggle with uncomfortable underwires, this lace version is just the ticket and it fits XS-XXL.
This Triumph Comfort Glam Non Pad Balcony bra has both “comfort” and “glam” in the title – and that that’s exactly what it delivers.
Designed with soft, supportive cups that shape without padding, it offers a naturally lifted silhouette while still feeling light enough for all-day wear. We love the delicate lace detailing too, proving that practical doesn’t have to mean plain.
Every wardrobe needs a bra like this. Comfortable, perfect for day-to-day wear and designed to fit seamlessly into your collection, the KBX Charlotte Padded Non Wire Bra is crafted with lightly padded cups and a wire-free design to add shape without pinching or digging.
The smooth finish makes it a great choice to wear under T-shirts or tight-fitting tops, while the adjustable straps ensure a secure fit.
Rosie Huntington-Whiteley’s collection is a classic for a reason: this super affordable line is packed with pretty silk lingerie that’s accessible to every age range. This bra forgoes underwiring but doesn’t scrimp on supportive padding and moulding.
With moulded, soft-foam cups and underwire for support, the Ann Summers’ Sexy Lace Smooth Plunge is designed to create gentle lift without feeling restrictive or uncomfortable.
Plus, Ann Summers has now improved its sizing to accommodate all body types and shapes. The bra is available in sizes A-F, but if you typically are a size G you will now be an FF. While those typically size H will be a G.
SKIMS’ bandeau bra is a real Kim K mood – we would totally wear the black version as a top with high-waist trousers for nights out.
Kim Kardashian's brand SKIMS is genius, with a plethora of shapewear solutions (any dress, with any cut-out and she's got your covered) plus a whole load of comfy underwear choices like this seamless bra.
Want a comfy bra that still makes the most of your assets? Everlane has hit the nail on the head with this non-wired iteration; it has a plunge neckline to create instant cleavage.
Sloggi is beloved for its comfortable bras that feature wireless support and seamless silhouettes. We love how the brand has updated its bestselling Twist bra with a pretty mesh trim and this bold blue hue.
We can vouch for how comfortable Boux Avenue’s lounge bra is, since we’ve tried it ourselves. Made with moulded cups and adjustable straps, it forgoes uncomfortable underwiring so you barely know it’s there.
Abigail Southan is our Senior Fashion Ecommerce Editor and has five years' experience as a writer and editor in the industry. Abigail has a BA in History from the University of Bristol and an MA in Fashion Journalism from Central Saint Martins. Abigail currently covers all things style and shopping across titles including Harper’s Bazaar, ELLE, Esquire and Red. On a daily basis, she helps readers buy better with how-to-wear guides, first-person product reviews and deep dives into the latest trends. Previously, Abigail has worked for The Sunday Times’ Style and Fabulous magazine as their first ecommerce writer and was a founding editor of Sun Selects. She has also written for Net-a-Porter, I-D, Man About Town, Wonderland and 1 Granary, and has interviewed the likes of Paris Hilton, Dua Lipa and Christopher Bailey. You can follow Abigail on Instagram at @abigailsouthan.
Clare Stephenson is the Senior Fashion and Beauty E-commerce Writer for Cosmopolitan, ELLE and Harper’s Bazaar. She has been an e-commerce writer since 2022, creating matter-of-fact reviews and shopping pages filled with her favourite products for every budget and need – whether that’s a glow-giving foundation, a high-tech LED face mask or the perfect wear-with-everything blazer.
Alongside writing, Clare loves to be in front of the camera creating shopping content, putting viral products to the test to see which ones are truly worth the hype. Through her work, she has interviewed leading dermatologists, makeup artists and industry experts to bring readers trusted advice and product recommendations.
Clare has contributed to titles across the Hearst UK portfolio, including Women’s Health, Good Housekeeping, Red and Prima. Prior to joining Hearst, she earned a BA in Multimedia Journalism from Bournemouth University, focusing her studies on magazines and editorial. She later worked as an editorial assistant at Voir Fashion Magazine, covering events including Fashion Week and interviewing notable brand founders.
Outside of work? You can find Clare strolling through London’s Columbia Road Market, pouring her fourth coffee of the day or heading to a Pilates class.
Follow Clare on Instagram @clarefrancesstephenson.
Alexandria Dale is the Digital Fashion Writer at Cosmopolitan UK. Covering everything from the celebrity style moments worth knowing about to the latest fashion news, there’s nothing she loves more than finding a high street dupe of a must-have designer item. As well as discovering new brands, she’s passionate about sustainable fashion and establishing the trends that are actually worth investing in. Having worked in fashion journalism for six years, she has experience at both digital and print publications including Glamour and Ok!
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