Kim Kardashian West's website is all about giving the people an insight into her world - which means there is plenty of advice on how to do the things Kim does so well herself.

Along with makeup and styling advice, Kim has now given us the info we all really wanted to know: how on earth does she get her boobs looking so perky in her next-to-nothing clothes?

And: WHERE IS HER BRA?

Kim Kardashian wows in sexy plunge mini dress at the MTV Video Music Awardspinterest
Getty Images

Is there some kind of secret bra we don't know about? Does she just have seriously perky natural numbers? Well, now we have the answer and it's not what we expected.

The star posted a snap on her Instagram of the method with the caption: "Today on my app see the red carpet trick I've been doing for years!"

And yes, that is parcel tape. Lots of parcel tape, and not a bra in sight.

Everyone's clicking on...

While it may seem like a lot of agg to literally tape your boobs in place, anything has got to be better than wearing a bra, right? Plus it means ladies with bigger boobs can enjoy dress styles with low backs or plunging fronts without worrying about annoying lingerie being on show.

Kim, you're a genius.

BRB while we just go buy the Post Office out of tape...

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Jess Edwards
Deputy Editor

Jess Edwards is Cosmopolitan UK’s Deputy Editor, working to deliver the very best experiences across the brand's platforms (print, social, video, digital), products and events, including a focus on our membership offering, Club Cosmo. Jess has worked in the media industry for almost 20 years and at Cosmopolitan for over 10 years, joining the brand as Fashion Editor and later going on to lead the digital team as Site Editor. With her background in lifestyle journalism, it is no surprise that you’re most likely to find her in the Fashion section and exploring the very best in hospitality via our Travel pages.