The Great British Bake Off fans are only just realising that Stacey Hart has a surprising claim to fame.

Stacey fell at the final hurdle in last night's (October 24) semi-final, but viewers have now discovered that Stacey's husband James is basically responsible for their entire wardrobe.

James was one of the founding directors of huge online fashion company ASOS, with the three founders reportedly selling their shares for £50 million back in 2012. Since then, James and Stacey have been running a children's company called Kidly.

The ASOS connection hasn't been mentioned on the show, so perhaps it's no surprise that some fans have only worked it out after Stacey's exit.

Cue surprised face gifs.

So Stacey is basically a millionaire (we're guessing) and probably has access to free ASOS clothes her whole life?

We've never been so jealous of a baker in that tent.

Headshot of Ian Sandwell

Movies Editor, Digital Spy  Ian has more than 10 years of movies journalism experience as a writer and editor.  Starting out as an intern at trade bible Screen International, he was promoted to report and analyse UK box-office results, as well as carving his own niche with horror movies, attending genre festivals around the world.   After moving to Digital Spy, initially as a TV writer, he was nominated for New Digital Talent of the Year at the PPA Digital Awards. He became Movies Editor in 2019, in which role he has interviewed 100s of stars, including Chris Hemsworth, Florence Pugh, Keanu Reeves, Idris Elba and Olivia Colman, become a human encyclopedia for Marvel and appeared as an expert guest on BBC News and on-stage at MCM Comic-Con. Where he can, he continues to push his horror agenda – whether his editor likes it or not.