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If you're the owner of an Apple Watch, chances are you'll be in the market for a fun Apple Watch strap (or two, or three) to go with it. You wear your watch every day, so it's worth investing in a colour that speaks to your personality - or stocking up on a few styles to match different outfits - right? With Amazon Prime Day coming up, now is the perfect time to eye up the one you're after and to get ahead with planning.
Whether you're after a simple everyday Apple watch strap, a sports strap you can switch out for activities, or simply a pop of colour to brighten things up, there's every type of watch accessory out there to choose from. Plus, there are all kinds of cute designs available to stop your watch band feeling *too* boring (hello, cow print and daisy chains). After all, when was the last time a watch was simply a watch? Extravagant patterns and slick designs, please.
And when you're done sprucing up your watch, why not have a browse of fun iPhone cases and cute phone charms and straps. Here are our favourite Apple Watch strap options to get your hands on right now, from the likes of Casetify, Etsy, Amazon, John Lewis and of course Apple themselves.

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