We've been hearing JoJo Siwa's name quite a lot recently, following her Celebrity Big Brother appearance in April.
She's now said to be in a relationship with former Love Island star Chris Hughes, who she was pictured kissing while on holiday in Mexico.
Prior to this, JoJo has had quite the career, and at 22, she's already a millionaire.
But, what exactly is her net worth? And how did she make her millions?
Read on for everything you need to know.
What is JoJo Siwa's net worth?
According to Celebrity Net Worth, JoJo has an estimated net worth of $20 million (£14.8 million).
JoJo rose to fame on Dance Moms, which she officially joined in 2014. She stayed on the show until 2016, and returned for a brief cameo in 2019.
Back then, the dancer was known for her high energy and her bow wearing, which she was able to leverage into a successful YouTube career and partnership with Nickelodeon in 2016.
She also went on to launch her own merchandise including popular hair bows, toys, and clothing.
JoJo Siwa's hair bows and merch
Forbes has estimated sales of $400 million (£336 million) for JoJo's hair bows alone.
The pricing ranges from $5 to $16 per bow, which when making a conservative estimate, comes to $400 million.
JoJo previously opened up about her business acumen, telling Forbes in 2020: "Early on, Nickelodeon wanted to have a meeting, where they discussed big business, and they wanted to do it without me. My Mom and I said, 'That’s not how it works. We’ve been in this together since day one.'
"And in that meeting Pam, who is the head of consumer products, said, 'Just so you know, if this t shirt doesn’t sell then it’s all over. That was why I didn’t want you here.' Now, every time I see her I laugh and say, 'How’d that t-shirt sell?'"
The t-shirt was a huge success, and JoJo has since launched multiple products.
Music career
Since appearing on Dance Moms, JoJo has released songs including 'Boomerang' and 'I Can Make U Dance'
In early 2024, JoJo Siwa made a bold return to music with the release of "Karma," her first major single in years. The song marked a dramatic shift from her signature, colourful look. While the transformation sparked mixed reaction, it introduced JoJo to a wider audience with the star hinting that the song is just part of a larger project that will continue to reflect her evolving creative direction.
Over the years, JoJo has grown her YouTube channel to over 12million subscribers. She has over 2.4 billion views on YouTube, 8.6 million followers on Instagram, over 436,000 X (Twitter) followers, over 17.3 million followers on TikTok and over 572,000 likes on Facebook.
Whoa that's a lot of numbers.
TV appearances
Most recently, JoJo appeared on the 2025 series of Celebrity Big Brother in the UK, from which she's said to have been paid a whopping £400,000 for the 19-day stint.
An insider told The Sun: "US TV gigs generally pay a lot more than their UK counterparts, so JoJo’s team will expect a minimum amount of money on the table to even consider the offer from CBB bosses."
JoJo has also taken part in The Masked Singer, Celebrity Family Feud, and Dancing with the Stars as part of the show's first same-sex pairing with Jenna Johnson.
She finished in second place and was reportedly given a signing on fee of $125,000 (£92,000), which can increase depending on how long the contestant remains in the competition, potentially reaching a total of up to $295,000 (£218,000).
Real estate
In February 2020, at just 16 years old, JoJo Siwa purchased a $3.5 million (£2.6 million) Mediterranean-style mansion in Tarzana, California. The 6,000-square-foot home featured a gourmet kitchen, French doors, a pool, and a sports court, as well as a "Fun Room" including a candy bar. JoJo sold the property for $4.1 million (just over £3 million) in February 2025.
It's pretty clear the dancer and media personality is making bank, and if she continues with her popularity, Celebrity Net Worth predict that JoJo could be worth between $50-100 million pretty soon!
