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The best hydrating face masks for plump, dewy skin
Hydrating, moisturising and brightening – the gang is here and we've tried 'em all

If you thought hydrating face masks were just claggy creams that suffocate your skin, you can think again.
No longer reserved for chronically dry skin types (although they're great for those too), today's best moisture-boosting masks come in an array of textures – including gels, lotions and creams – that will keep your skin barrier happy and bring back that radiance for good.
If you’re after something that ranks high in the self-care stakes, a rich cream mask is the perfect pick – simply slap one on before settling into a Netflix marathon. Sensitive types will benefit from a no-frills hydrator from a trusted French pharmacy brand (think: Avène), while those looking for the fastest route to a plump complexion should book in weekly face time with a gel mask.
As for what to look out for on the ingredient list, humectants like hyaluronic acid, glycerin and aloe vera can be great hydration-hitters. There are also ceramides which work to restore your skin barrier, keeping sensitivity and dryness at the door.
Unlike formulas that contain potent actives – like salicylic acid – there’s a little more wriggle room when it comes to how often you can use a hydrating mask. We’d suggest anywhere from two to three times a week to keep your skin as supple as poss. The best time to apply them is just after you’ve showered; applying to damp skin will help the product seep deeper.
Below, discover the hydrating masks we’ll be slathering on every weekend for the foreseeable future. You're welcome.
The best hydrating face masks for dry skin...
Clare Stephenson is the Senior Fashion and Beauty E-commerce Writer for Cosmopolitan, ELLE and Harper’s Bazaar. She has been an e-commerce writer since 2022, creating matter-of-fact reviews and shopping pages filled with her favourite products for every budget and need – whether that’s a glow-giving foundation, a high-tech LED face mask or the perfect wear-with-everything blazer.
Alongside writing, Clare loves to be in front of the camera creating shopping content, putting viral products to the test to see which ones are truly worth the hype. Through her work, she has interviewed leading dermatologists, makeup artists and industry experts to bring readers trusted advice and product recommendations.
Clare has contributed to titles across the Hearst UK portfolio, including Women’s Health, Good Housekeeping, Red and Prima. Prior to joining Hearst, she earned a BA in Multimedia Journalism from Bournemouth University, focusing her studies on magazines and editorial. She later worked as an editorial assistant at Voir Fashion Magazine, covering events including Fashion Week and interviewing notable brand founders.
Outside of work? You can find Clare strolling through London’s Columbia Road Market, pouring her fourth coffee of the day or heading to a Pilates class.
Follow Clare on Instagram @clarefrancesstephenson.

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