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35 of the best skincare products *ever* according to our beauty team
Prepare for some A* holy grail product recommendations – and thank us later!
As much as I love makeup (and trust, me I really love it), skincare is the place to invest when it comes to your beauty routine. I'm not saying you have to drop half your overdraft on a face serum, but you do have to invest time, patience, and yes, perhaps a little cash, when it comes to curating a skincare routine that works.
Having a perfect regime doesn’t necessarily mean you need a complicated 10-step routine (although if you do that, bravo) it’s mainly about getting the basics sorted like your cleanser, moisturiser and SPF. Then add in serums for your specific skin concerns and extras like masks and treatments for regular skin upkeep.
A sneak peek at some of our faves
So where to start? There's a whole lotta noise out there and it can be tricky to separate the magic from the marketing when it comes to skincare shopping. That's why I asked the rest of the Cosmopolitan beauty team (past and present) which products they genuinely couldn't live without, from face creams to serums and oils to masks.
Our Editors try out hundreds of new products each year to keep up with the latest ingredients and buzziest launches on the market, so it takes a very special product to make it into our routines time and time again.
These are the holy-grail picks that we go back to every damn time, why? Because they really work. If a skincare product has made it onto this list, you can bet it's an A* buy...
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Victoria Jowett is an award-winning journalist and the former Beauty Director at Cosmopolitan UK. She was named one of PPA’s 30 Under 30 for her work in beauty journalism and oversees the skincare, hair, makeup and fragrance content across all of Cosmopolitan’s platforms. She's worked in the beauty industry for over 13 years (and tested 1000s of products), making her an expert when it comes to recommending beauty brands that truly work. Having started her career working weekends on a makeup counter, Victoria began interning at the likes of AnOther and IDOL magazine, before landing her first Beauty Writer job at weekly fashion magazine, LOOK. Joining Cosmopolitan in 2016, Victoria has always remained a beauty fanatic and has been lucky enough to interview everyone from Britney Spears to Kourtney Kardashian about their beauty routines. Follow her on LinkedIn.
Lia Mappoura (she/her) is the Beauty Writer at Cosmopolitan UK, with over four years of experience reporting across the brand's print, social, video and digital platforms. Lia covers everything from emerging trend analysis to viral celebrity hair and makeup moments, making her an expert at spotting the season’s next big beauty look (before it takes over social media feeds).
In 2025, she was named The Rising Media Star at the Love Perfume Awards with The Perfume Shop, recognised for her outstanding digital fragrance content and for building genuine authority within the space. She is passionate about challenging outdated beauty stereotypes, championing inclusive representation in beauty, and educating readers on the trends, products and conversations shaping the industry today. Follow her on Instagram or find her on LinkedIn.

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