1. AVOID: Hot water. It might feel glorious, but that steaming hot shower could be stripping away your skin's natural oils and drying out your skin even more.
Instead: Use lukewarm water where possible and limit your showers to 5-10 minutes max to avoid drying out your skin. "If you're having a longer soak in the bath, use bath oils designed for dry skin from brands like AVEENO, which moisturises therefore protects the skin from the drying effects of water," Dr Wong recommends.
2. AVOID: Delaying moisturising. Lying in your towel for an hour as you scroll through Instagram might feel dreamy, but as the water evaporates off your skin and leaves it parched, it won’t thank you in the long run.
Instead: Moisturise as soon as you get out of the shower while your skin is still damp to trap moisture using an emollient like the AVEENO Daily Moisturising Lotion, which helps prevent water loss and helps to restore the skin's natural barrier. "What creates dry skin is a defective skin barrier which causes loss of lipids and moisture from the skin surface," explains Dr Wong. "So supporting the barrier function of the skin and replacing the moisture levels throughout the day is a must."
3. AVOID: Reaching for the soap. If you recognise that horrible tight feeling after washing your face, you're probably using the wrong cleanser. "Any product that foams or lathers by nature contains a surfactant," says Dr Wong. "As when washing dishes, surfactants effectively have a de-greasing effect, which is exactly the opposite of what you want on dry skin."
Instead: Try cleansing with a gentle, soap-free product like Lush’s Ultrabland, which is made with almond oil, rose water, beeswax and honey and won't strip away your skin’s natural defences.
Nourish your skin with AVEENO™ Daily Moisturising Lotion, formulated with naturally active colloidal oatmeal, it helps keep skin hydrated