Beauty Bay has long been the first place we head for a brilliant (and wallet-friendly) eyeshadow palette, but skincare has sadly been missing from its own-brand offering until now.
So, sound the alarm because today marks the debut of Skincare by Beauty Bay, and there’s a lot to be excited about.
First up, the whole thing is thankfully jargon-free, which means selecting your ideal skincare routine is easier than deciding what to watch on Netflix. Head to the site, and you can filter the range by your personal skin concerns, ensuring you see everything you need (and nothing you don't.)
There’s one universal cleanser, (a prebiotic-enriched jelly affair) and two moisturisers that deliver varying degrees of density. Each of the four serums is formulated for a different skin concern and boasts a super-short ingredients list, which means you know exactly what you’re slathering on your complexion.
Things really get exciting with the treatments. Proving that you don’t need to spend triple-figures for a clarifying mask that works, the Skin Fixer Clay Mask contains two types of clay as well as poly-hydroxy-acid: the latest chemical exfoliator on the block, loved for its delicate nature.
Equally brilliant is the Acid Trip Exfoliating Toner, which contains a combination of AHAs and PHAs to deeply decongest pores and leave skin looking brighter. My personal favourite, though, is the Dot-A-Spot pimple patches, which work just like my ride-or-die South Korean spot stickers, for a fraction of the price. (Seriously – I'm talking 72 patches for under £6.) Simply stick one over a looming pimple, and let the adhesive hydrocolloid plaster draw out all those impurities overnight.
But the thing really worth celebrating here is Beauty Bay’s refreshingly real approach to selling skincare – here, skin positivity reigns supreme. A diverse cast of models fronts the campaign, with pores, breakouts and dry patches all thankfully left in full view. It’s amazing that in 2020 we’re still begging brands to stop the photoshopping when it comes to skincare ads, but thankfully there’s now one more brand to invest your cash in.
Roberta Schroeder is the Senior Ecommerce Editor at Harper's Bazaar, ELLE and Esquire, overseeing shopping strategy and content across fashion, beauty, and travel. Roberta has reported on everything from market-leading skincare brands to the world’s most iconic fashion pieces, while also regularly updating a range of shopping guides, including LED masks, heritage cashmere brands and niche new dress brands to know.
Roberta has more than 15 years' experience in the luxury sector, spanning editorial consultancy, trend forecasting and journalism. Over the years, she has worked for global brands including Farfetch, Chanel, and Vogue.
When not testing beauty products, trialling trends and curating content that spotlights the very best in fashion and beauty, Roberta can usually be found trawling resale sites and vintage stores for a long-coveted designer find. Follow Roberta on Instagram at @roberta__schroeder
