The best part of wearing makeup is having some fun with it — which might just explain the latest colourful beauty trend sweeping social media.

As reported by Allure, while most makeup lovers don't play around with their blush all that often, quite a few makeup artists have been giving yellow blush a try lately, and the results are absolutely mesmerising.

The look is certainly not for the timid, but it's a fun and unexpected way to embrace a popular colour for spring and summer. Even more appealing, it's a simple way to give bold, bright makeup a try without too much effort. Plus, it's meant to be a "universally flattering shade" that works for a variety of skin tones to brighten the face and give you a ~glow.~ Who doesn't want that?!

Check out a few examples of this peculiar new beauty trend below.

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I'm Gina, the night editor here at Cosmopolitan.com! When I'm not writing, reading, or lost in the vortex that is the Internet, I can usually be found stuffing my face with food and obsessing over the nearest dog.