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best hair mask

23 hair masks to revive dry, damaged and dull hair – and there's one for every hair type

The haircare heroes every bathroom shelf needs

By and Vanese Maddix

A great hair mask can get you out of any mare. Whether your curls are frizzy, ends are frazzled, or you’ve battled with a box dye (and the box dye won), there are some reliable remedies that can help to repair and restore.

Think about it: your strands go through daily wear and tear – we're talking aggressive brushing and, of course, heat damage from styling tools. So a weekly treatment that's formulated with hydrating and reparative ingredients will do your sorry lengths a load of good.

If you're working with dry ends, look out for ingredients like shea butter, vitamin E, argan oil and hyaluronic acid to boost hydration, tame frizz and define curls. And if you've picked up the straightener one too many times and are now dealing with the consequences, look for a bond-building formula containing biotin or peptides to restore and repair.

Our shelves are brimming with many new and classic formulas to try, but rest assured there is a hair mask perfectly suited to you.

Best hair masks for every hair type, 2025

1
Best budget hair mask

MONDAY Deep Moisture Hair Mask

Deep Moisture Hair Mask

Pros

  • Leaves hair feeling super-soft with a healthy shine
  • Keratin strengthens while argan oil nourishes
  • It only costs £5

Cons

  • It has a fresh, floral aroma but some may find this too fragrant

Our Senior Beauty Ecommerce Writer is all for this hydrating hair mask that costs a fiver. “The Deep Moisture Mask is right up my street. As a recovered bleach blonde, I'm still looking for all the help I can get, and I can confidently say this treatment put the 'hi' in hydration. Even after one go, I was impressed at how soft and supple my strands felt. With old extensions, my ends were starting to feel too brittle for my liking and this deep treatment bought them back to life, making them feel much healthier,” she says in the Cosmo MONDAY haircare review.

2
Best ceramide hair mask

Gisou Honey Gloss Ceramide Therapy Mask

Honey Gloss Ceramide Therapy Mask
Credit: Sephora

Pros

  • It's a great all rounder, boosting strength and shine
  • The packaging is totes adorbs

Cons

  • The texture is thick so you need to work the cream into your hair

Ceramides aren't just found in your fave skincare serums – they're brilliant in hair masks, too. The Gisou Honey Gloss Ceramide Therapy not only looks adorable but it's packed with ceramides which create a protective barrier on the hair to seal in moisture and strengthen. What's more, the mask is formulated with honey and hyaluronic acid to boost shine and hydration. It may be a little spenny, but it works hard – and it'll look cute in your bathroom, too.

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3
Best peptide-packed hair mask

K18 Leave-In Hair Repair Mask

Leave-In Hair Repair Mask
Credit: Cult Beauty

Pros

  • Backed by loads of science, it's proven to heal split ends and strengthen the hair
  • It's a leave-in treatment so you don't need to rinse
  • A small dollop goes a long way

Cons

  • It doesn't leave your hair feeling as soft and shiny compared to others in this edit

There is plenty in the way of high-tech hair care these days, but K18’s Molecular Repair Mask continues to reign supreme for anyone with damaged lengths.

Working to improve the strength of each hair fibre, this mask goes the extra mile by actually repairing damaged strands rather than just glossing over them.

So, what's the magic? It’s packed with the brand’s patented oligopeptide which helps to refuse broken hair bonds after too much bleaching and heat styling. The peptide carries amino acids (aka the building blocks of your hair) to the core of your strands to heal them from the inside out.

4
Best for detangling afro hair

Bouclème Intensive Moisture Treatment

Intensive Moisture Treatment
Now 25% Off
Credit: Look Fantastic

Pros

  • Conditioning ingredients detangle curls and leaves them feeling super soft
  • Works well as an instant mask or leave-in conditioner

Cons

  • Some may not like the botanical aroma

Bouclème's Intensive Moisture Treatment is loved by Kara Kia, Beauty and Fashion Ecommerce Editor.

"I’ve tried dozens of deep conditioners over the years, and I keep going back to Bouclème’s Intensive Moisture Treatment – especially after heat styling. I have multi-textured hair, a mix of 3b and 4a, and using this mask once a week has made a huge difference with frizz, hydration, and definition. The ingredients are super-concentrated, the smell is slightly herbaceous, it has incredible slip for detangling thick and Afro hair, and it works beautifully as a leave-in conditioner without weighing down wavy or looser curls."

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5
Best hair mask for curls

Garnier Method For Curls Mask

Method For Curls Mask

Pros

  • It has great slip for detangling in the shower
  • Hair will feel noticeable smoother after use and curls will appear more defined

Cons

  • It works best when paired with the other products in the range

If you have curly hair and are looking for an affordable, low-maintenance hair routine, look no further than Garnier’s Method for Curls Mask.

The nourishing yet lightweight cream contains hyaluronic acid and shea fatty acids that instantly deliver moisture to dry curls. It also strengthens the hair's inner structures, helping to bring back definition and formation to the curl pattern. For something so affordable, this is a hard-working hydrator you simply can’t go wrong with!

6
Best hair mask for expensive-looking hair

Color WOW Money Masque

On Sale
Money Masque
Now 25% Off
Credit: Look Fantastic

Pros

  • Hair *actually* looks super-shiny and sleek after use
  • It has a very unique gel-like texture that easily slips over the hair

Cons

  • It doesn't leave hair feeling as soft compared to others
  • Expensive hair = expensive product

Want your hair to look like a million bucks? This is the best one we’ve tried – hands down. Of course, it’s the brainchild of Chris Appleton (the mastermind stylist of the Kardashian clan), so it’s one you can place all your trust in.

The nourishing gel is enriched with sea kelp and algae to moisturise each hair cuticle, while the protein complex restores brittle lengths back to life. Your expensive, silky hair awaits.

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7
Best hair mask for fine hair

OUAI Fine/Medium Hair Treatment

Fine/Medium Hair Treatment

Pros

  • Boosts hydration and shine without weighing down fine hair
  • Hydrolysed keratin helps to strengthen and repair damage
  • The 100ml tub makes it ideal for travel

Cons

  • It's a little pricy

Jen Atkin, hairstylist to the likes of the Kardashians, knows what she’s doing. This hair treatment uses concentrated ingredients to intensely repair, hydrate and protect your lengths. It’ll completely improve the appearance of split ends, reverse damage from heat styling and give your fine hair unreal swoosh and shine. How? By infusing shea butter and keratin to strengthen hair follicles and smooth all-round.

8
Best hair mask for brittle ends

Philip Kingsley Elasticizer Intensive Treatment

On Sale
Elasticizer Intensive Treatment

Pros

  • Moisture? Tick! Strengthening? Tick!

Cons

  • The texture may be too rich for those with fine hair

In the 70's, Audrey Hepburn asked Philip Kingsley for a reparative mask that would keep it healthy throughout frequent colouring sessions. That was how the celebrated Elasticizer was born.

This mask will give straw-like hair a moisture hit like no other, plus it protects against UV damage even after washing. If it's good enough for Audrey, it's good enough for us, right?

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9
Best nourishing hair mask

Coco & Eve Super Nourishing Coconut & Fig Hair Masque

Super Nourishing Coconut & Fig Hair Masque

Pros

  • After one use, hair feels noticeably softer and has a salon-like shine

Cons

  • It won't work as a reparative mask for damaged hair

When a hair mask reaches TikTok fame, we know it’s worth the hype. Coco and Eve’s nourishing formula is a regular star on our ‘For You’ page, with users raving about its ability to bring life back to dry and malnourished lengths.

The cream is enriched with powerful conditioning ingredients – like shea butter and coconut oil – to rehydrate brittle stands that have been through the wringer, be that through heat styling or chemical bleaching.

10
Best budget repairing hair mask

Garnier Repairing Hair Food Papaya & Amla

Repairing Hair Food Papaya & Amla
Now 50% Off
Credit: Look Fantastic

Pros

  • A small amount goes a long way (and it's affordable)
  • It contains rich, nourishing ingredients to hydrate and soften the hair

Cons

  • The packaging can be tricky to open in the shower

When you're in desperate need of a hydrating mask before payday, turn to Garnier's Papaya and Amla Skin Food.

With change-from-a-tenner pricing, it's already a stellar budget buy, but you can also use it as a conditioner or leave-in conditioner to make your money stretch.

The cream is enriched with papaya and amla extracts to nourish the most brittle strands, leaving a salon-like glossiness in its wake.

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11
Best hair mask to eliminate frizz

John Frieda Frizz Ease Miraculous Recovery Deep Conditioner

Frizz Ease Miraculous Recovery Deep Conditioner
Credit: Sephora

Pros

  • Creates a silky, smooth finish and improves manageability
  • Works well on medium and coarse hair types to reduce frizz and deliver moisture

Cons

  • May feel too rich on fine hair

Is there a high-street franchise as popular as Frizz Ease? We don't think so. The brand has recently expanded its range to include the Miraculous Recovery Deep Conditioner – and it's worth stockpiling if you want to reduce volume.

It harnesses the power of ceramides which is specifically formulated to combat frizz and smooth the hair shaft, creating a sleek and healthy result.

12
Best hair mask for bleached hair

Olaplex No.3 Hair Perfector

No.3 Hair Perfector
Credit: Cult Beauty

Pros

  • You only need a grape-size amount to smooth all over
  • It's a science- and expert-backed formula that actually reverses damage

Cons

  • It's a small bottle (only 100ml)

As soon as Olaplex hit U.K shelves, it revolutionised the way stylists approach hair colouring. It works by protecting strands during the bleaching process, strengthening, conditioning and literally reconnecting the hair's structure where broken. All that means no more damage when it comes to bleaching. Yes, really.

After your trip to the salon, the results of the treatment are prolonged with this at-home mask that offers continuous protection from ongoing everyday damage. It's the Rolls-Royce of hair masks.

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13
Best hair mask for scalp care

STRAAND The Crown Boost Prebiotic Conditioning Treatment

On Sale
The Crown Boost Prebiotic Conditioning Treatment

Pros

  • Prebiotic formula maintains a calm and healthy scalp microbiome
  • Jojoba oil and almond oil soften and shine

Cons

  • Those with severe dandruff should opt for a more dedicated treatment to flakes and itching

Just like looking after the soil from which a flower grows, if you keep your scalp moisturised and clean, you can expect strong and speedy hair growth.

STRAAND's prebiotic conditioning treatment contains the brand's patented Defenscalp which works to keep the scalp's microbiome (essentially a fancy way of saying environment) in the prime condition for hair growth. Result.

14
Best hair mask for afro hair types

Pattern Medium Conditioner

Medium Conditioner

Pros

  • Enriched with oils to add softness and shine without weighing down curls

Cons

  • It isn't sulphate free

This product may slip into the conditioner category, but it moonlights as a great leave-in mask for those with curly or coily hair types too.

It strikes the perfect balance between nourishing and conditioning, while still adding definition to curls. Lightweight in texture, it also means your hair is left feeling weightless and soft. See ya flyaways, we don't know ya 👋

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15
Best hair mask with keratin

Virtue Restorative Treatment Mask

Restorative Treatment Mask

Pros

  • This keratin-packed product does a stellar job at strengthening brittle hair

Cons

  • It has a thick texture so take extra care to rinse it all out

This beauty editor favourite contains the brand’s own keratin, which is sourced from the protein that is naturally found in human hair (in an ethical way, obvs). This human-identical compound clings onto any areas of damage to help build stronger and softer lengths.

Whether you’re familiar with box dyes, or you’ve switched on the straightener one too many times, this repair mask provides some next-level nourishment that your hair will drink right up.

16
Best hair mask for broken strands

Bleach London Reincarnation Mask

On Sale
Reincarnation Mask
Credit: Courtesy of brand

Pros

  • Smooths the appearance of split ends and brings life back to over-processed hair

Cons

  • The tube packaging makes it tricky to squeeze out the right amount of product

This mask does exactly what it says on the tube: it brings frazzled, dry, dead locks back to life. The smoothing nourishing formula tames and nourishes the most stressed-out strands, (think, bleached and broken). And, besides all this, it's also vegan, cruelty free and cheaper than a Friday night takeaway.

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17
Best affordable bond-building mask

L'Oréal Paris Elvive Bond Repair Pre-Shampoo Treatment

Elvive Bond Repair Pre-Shampoo Treatment
Credit: Look Fantastic

Pros

  • Helps to strengthen over-processed hair and smooth brittle ends
  • A small amount goes a long way

Cons

  • It works best with the other products in the range

Unlike your traditional formulas that are applied post-shower, this mask is designed to be slathered on and left for five minutes before you shampoo.

Simply put, the formula is powered by citric acid, which targets damaged hair and helps to strengthen the bonds. It imparts a noticeable shine, with hair smoothed and frazzled ends noticeably more hydrated.

Follow up with the shampoo and conditioner and await stronger, healthier hair.

18
Best hair mask for type 4 curls

SheaMoisture Manuka Honey & Mafura Oil Intensive Hydration Hair Masque

On Sale
Manuka Honey & Mafura Oil Intensive Hydration Hair Masque

Pros

  • The ingredients are super-nourishing, doing a stellar job at boosting hydration and manageability

Cons

  • The texture is fairly rich so take extra care at rinsing it out in the shower

If you’ve got textured hair, you’ll know that it tends to struggle in the hydration department, which can encourage frizz and breakage.

So this budget-friendly mask contains the ultimate moisture-boosting recipe for type 4 curls: it’s packed with shea butter, honey and mafura oil to deeply condition, giving you softer and well-defined curls in an instant.

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19
Best hair mask for bleach-blonde lengths

L'Oréal Professionnel Serie Expert Blondifier Masque

Serie Expert Blondifier Masque

Pros

  • It protects your colour while also adding shine

Cons

  • It works better with other blonde-brightening products, like shampoo and conditioner

Bleach-blonde folk? Listen up. When you’re dropping hefty cash on transforming your hair, you need to keep it protected post salon. If you wanna keep the blonde, you have to control the breakage, so rely on this L’Oréal Professional mask to keep your strands looking and feeling healthy.

20
Best hair mask post-protective styles

Cécred Reconstructing Treatment Mask

Reconstructing Treatment Mask
Credit: Cécred

Pros

  • It works across most hair types to reduce breakage and promote healthier strands
  • Works well as a treatment for protective styles

Cons

  • The packaging may be chic and the product is 10/10, but it's a little expensive

Team Cosmo adores Beyoncé’s hairline Cécred and with such high hopes for the brand, it’s certainly giving us everything we need and more!

This mask is great for all hair types, particularly anyone looking to repair damage from colour treatments, chemical treatments and heat styling.

Enriched with the brand’s patent-pending bioactive keratin ferment which repairs damage and reduces breakage, along with a blend of antioxidants and vitamin E, your hair will be left looking and feeling healthier.

If you regularly have your hair in a protective style, this is a great mask to add to your wash day routine.

Headshot of Clare Stephenson
Clare Stephenson
Senior Fashion & Beauty E-commerce Writer

Clare Stephenson is the Senior Fashion and Beauty E-commerce Writer for Cosmopolitan, ELLE and Harper’s Bazaar. She has been an e-commerce writer since 2022, creating matter-of-fact reviews and shopping pages filled with her favourite products for every budget and need – whether that’s a glow-giving foundation, a high-tech LED face mask or the perfect wear-with-everything blazer.

Alongside writing, Clare loves to be in front of the camera creating shopping content, putting viral products to the test to see which ones are truly worth the hype. Through her work, she has interviewed leading dermatologists, makeup artists and industry experts to bring readers trusted advice and product recommendations.
Clare has contributed to titles across the Hearst UK portfolio, including Women’s Health, Good Housekeeping, Red and Prima. Prior to joining Hearst, she earned a BA in Multimedia Journalism from Bournemouth University, focusing her studies on magazines and editorial. She later worked as an editorial assistant at Voir Fashion Magazine, covering events including Fashion Week and interviewing notable brand founders.
Outside of work? You can find Clare strolling through London’s Columbia Road Market, pouring her fourth coffee of the day or heading to a Pilates class.

Follow Clare on Instagram @clarefrancesstephenson

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