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20 best sulphate-free shampoos to keep coloured hair vibrant for longer — tried and tested

They give your strands a deep clean without stripping its colour or hydration

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best sulphate free shampoo
Getty Images / Emma McIntyre

Introducing a sulphate-free shampoo into your weekly hair care routine may just be the most underrated hair hack in history – especially if you have colour-treated lengths.

Switching out your current shampoo (which is probably packed full of sulphates) for a sulphate-free formula is a must for giving your colour the TLC it deserves. Not only this, but sulphate-free formulas help to boost shine, moisture and improve overall manageability.

Here’s the thing about sulphates: they can be very beneficial for properly cleansing your scalp from grease and impurities. But they are also notorious for doing the same to your colour (more on that later). Considering how pricy a salon appointment can be nowadays, you want that colour staying in your strands for as long as possible.

The best sulphate-free shampoos...


What are sulphates?

Sulphates are responsible for that creamy lather you create by rubbing shampoo into your hair. Zoe Irwin, Creative Director at John Frieda Salons and Editorial Colour Ambassador at L’Oreal Paris Professional, explains how they get to work:

"Sulphates are chemicals that are used as cleansing agents. They are great surfactants, meaning they can bind to both oil and water, allowing you to rinse grease and grime away more easily. They create a lather to help lift dirt, as opposed to sulphate-free shampoos which usually generate little to no foam."

If you can't go a day without spritzing some dry shampoo, perhaps because you struggle with product build-up or have an oily scalp, sulphates are a ride or die ingredient for the intense clean that they offer.

If you find yourself ready to ditch the sulphates, we’ve also rounded up the best sulphate-free shampoos, all tested by our expert Cosmo Beauty Team.

1
Best for a glossy finish

L’Oreal Paris Elvive Glycolic Gloss

Glycolic Gloss

Pros

  • It cleanses without causing dryness
  • It contributes to a glossy finish - along with the rest of the product line
  • It’s affordable

Cons

  • Best results are when used with the rest of the system

This pink bottle is no stranger to TikTok fame and a glowing review. You’ve probs seen it everywhere, paired with unreal before-and-after photos of sleek, glossy lengths. And after testing for ourselves, we can confirm the hype is real.

The real magic happens when you combine this shampoo with the rest of the Glycolic Gloss range. Apply the gloss treatment and leave-in serum and you hair truly sparkles. But as for the shampoo alone, it’s packed with glycolic acid to rid the scalp of oils, build up which encourages normal growth. And being sulphate-free, it leaves your hair feeling fresh and cleansed, but not stripped.

Conditioner: Glycolic Gloss conditioner

Key Specifications:

Size:Shampoo, 200ml; Conditioner,150ml
Paraben free?Yes
2
Best budget shampoo for growth

L’Oreal Paris Elvive Growth Booster Anti-Fall Shampoo

Growth Booster Anti-Fall Shampoo

Pros

  • It's proven to reduce hair fall
  • It's affordable and accessible
  • It has a fresh, slightly floral fragrance

Cons

  • It helps prevent breakage and reduce fall, but it's not designed to boost growth

If you're noticing more shedding than usual (btw, we're meant to lose between 50 - 100 strands of hair a day), you may want to get yourself to a trichologist. In the meantime, the L'Oréal Paris Growth Booster Anti-Fall Shampoo will help clarify your scalp to encourage stronger and healthier growth.

A few uses of this won't solve all your hair-loss problems (once again, trichologist) but it's a good thing to use while on your growth journey.

Conditioner: L'Oreal Paris Elvive Growth Booster Conditioner

Key Specifications:

Size:Shampoo, 200ml; Conditioner,150ml
Paraben free:Yes
3
Best budget volumiser

Aveeno Volumising Fresh Greens Blend Shampoo

Volumising Fresh Greens Blend Shampoo

Pros

  • It's gentle and soothing on the scalp - ideal for sensitive skin
  • It's made with collodial oat, cucumber water, rosemary oil and peppermint extract to boost thickness and moisturise
  • It’s a budget option

Cons

  • Some may not like the botanical-like aroma

If your hair is dry, fine and lacking va-va-voom, Aveeno’s Volumising Shampoo is by your side. Not only is it kind to your bank balance, but it’s also kind to your hair and scalp – no wonder, this is Aveeno we’re talking about.

Formulated without any nasties, it’s made with colloidal oat to prevent dandruff and heal a damaged scalp, while natural ingredients like cucumber water, rosemary oil and peppermint extract help to boost thickness.

Conditioner: Aveeno Haircare Volumising+ Fresh Greens Blend Conditioner

Key Specifications:

Size:Shampoo, 300ml; conditioner, 300ml
Pabraben free?Yes
4
Best high-end volumiser

Living Proof Full Shampoo

Full Shampoo
Credit: Clare Stephenson

Pros

  • It mimics the benefits of silicones to boost shine and sleekness, without weighing down fine strands
  • Designed specifically for flat lengths, it helps to boost body and volume

Cons

  • It's expensive

Living Proof’s Full Shampoo is one of the best in the industry if you want sky-high roots – plus, when you style with a round brush and voluming spray, the results are out of this world!

After just one wash, it adds body and movement to flat lengths, giving the illusion you have more hair than what you actually do. It may be a pricy bottle, but it gives weightless bounce to fine hair and boosts shine without loading on silicones.

Conditioner: Living Proof Full Conditioner

Key Specifications:

Size:Shampoo, 236ml; conditioner, 236ml
Paraben free?Yes
5
Best budget bond builder

Noughty Let's Bond Bond Repair Shampoo

Let's Bond Bond Repair Shampoo

Pros

  • The amino acid complex helps to rebuild broken bonds
  • It's affordable

Cons

  • Results are most effective when used with the other products in the range

Noughty is proving that you don’t need to spend major £££ to find a good bond repair shampoo. The Let’s Bond shampoo contains a blend of 11 amino acids to repair and rebuild damaged bonds at a molecular level – essentially fixing damage from the inside out. Amino acids also provide protection, boost keratin production and add hydration.

Noughty also conducted clinical studies, and found that when this shampoo is used in a regimen (alongside the conditioner and leave-in treatment), participants saw an improvement in hair strength by 70% and a reduction in breakage. That’s right, this isn’t just a pretty face.

Conditioner: Let’s Bond Bond Repair Conditioner

Key Specifications:

Size:Shampoo, 250ml; conditioner, 250ml
Paraben free?Yes
6
Best for fine hair

Olaplex No4 Fine Bond Maintenance Shampoo

No4 Fine Bond Maintenance Shampoo

Pros

  • It lathers into a creamy, hydrating foam
  • It clarifies but without using ingredients that weigh down fine hair
  • It also helps boost hydration, thanks to apricot oil

Cons

  • It's a pricier option

Olaplex’s Bond Maintenance Shampoo is specifically designed to cleanse fine hair without weighing it down. It still has the same creamy, lathery consistency as the original Bond Maintenance shampoo, but a few changes have been made to make it suitable for those with thin strands.

It doesn’t include silicones – which can be heavy on fine hair – but instead uses surfactants to cleanse. It also contains lighter nourishing ingredients, like apricot oil, to boost hydration and shine, while an agent named sclerotium gum helps to increase volume.

Conditioner: No4 Fine Bond Maintenance Conditioner

Key Specifications:

Size:Shampoo, 250ml; conditioner, 250ml
Paraben free?Yes
7
Best for dry, brittle hair

Davines OI Shampoo

OI Shampoo

Pros

  • It's suitable for all hair types
  • A little goes a long way

Cons

  • It's a little on the expensive side
  • It has a strong perfume scent

If you're confused by the sheer number of shampoos recommended for specific hair types, then look no further. This milky-smooth shampoo is said to be ideal for all hair types. Infused with Roucou oil, it aims to maintain soft, shiny and full strands with a lingering perfume. It's earned cult status for very good reasons.

Conditioner: OI Absolute Beautifying Conditioner

Key Specifications:

Size:Shampoo, 280ml; conditioner, 250ml
Paraben free:Yes
8
Best shampoo for damage

Kèrastase Première Bain Dècalcifant Shampoo

Première Bain Dècalcifant Shampoo

“Following four years of back-to-back hair extensions, this has been my go-to shampoo to bring health and life back into my strands. It’s formulated with pure citric acid and glycine to detoxify the scalp from hard minerals, product build up and grease – which, in turn, can cause further damage and a dull appearance.

Not only this, but the glycine works to rebuild broken keratin bonds caused by excessive heat exposure or colour treatments. It lathers into a rich, creamy foam and makes my strands feel super soft every time.” – Clare Stephenson, Senior Beauty Ecommerce Writer.

Conditioner: Première Bonding Advanced Conditioner

Key Specifications:

Size:Shampoo, 250ml; conditioner, 200ml
Paraben free:Yes
9
Best for coarse/curly hair

Curlsmith Core Strength Shampoo

Core Strength Shampoo

Pros

  • It contains hydrolyzed rice protein and shiitake mushroom extract to strengthen and refine curls
  • It's safe to use on coloured hair

Cons

  • It doesn't come with the matching conditioner
  • Follow up with a hydrating conditioner to keep strands moisturised

If you have curly or coarse hair, Curlsmith’s Core Strength Shampoo is calling your name. It’s packed with proteins to fortify damaged bonds, while also helping to restore a defined curl pattern to your hair. It has a slightly thicker consistency so it works well on tight curls or textured hair to give it a deep cleanse, without stripping it of it’s natural oils. It also contains nourishing ingredients, like pumpkin seed oil, pressed hemp oil and guava juice to bring back moisture to dry ends.

Key Specifications:

Size:Shampoo, 355ml,
Paraben free?Yes
10
Best for hard water

Hello Klean Full Cover Anti-Thinning Hard Water Shampoo

Full Cover Anti-Thinning Hard Water Shampoo

Pros

  • Prevents hard water damage by neutralising hard minerals, like heavy metals and chlorine
  • It strengthens hair and follicle health
  • It foams to a light and fluffy lather

Cons

  • It doesn't come with a matching conditioner

If your hair feels dry and straw-like, it’s a wise idea to find out if you live in a hard water area, as hard water deposits minerals onto your strands leaving them feeling crispy and dry – not to mention the effect it can have on your hair colour, too.

Hello Klean’s Full Cover Anti-Thinning Shampoo contains amino acids and AHA’s to neutralise hard water minerals, while astaxanthin prevents oxidative stress that can cause damage. There’s also biotin which helps to boost your hair’s strength. So stay loyal to it and your hair will be stronger, softer and less prone to shedding.

Key Specifications:

Size:Shampoo, 380ml
Paraben free?Yes
11
Best smelling sulpate-free shampoo

Coco & Eve Super Hydrating Shampoo

Super Hydrating Shampoo

Pros

  • It has a creamy, tropical aroma
  • Coconut and avocado oil makes strands feel nourished, never dry

Cons

  • It’s a pricier option

If your hair is in need of a hydration hit, Coco & Eve’s Super Hydrating Shampoo is just as moisturising on brittle lengths as it sounds. This foamy shampoo is formulated with hyaluronic acid, coconut and avocado oil to feed the hair with instant nourishment, while also helping to replenish lost hydration from heat or colour damage.

Not only does it do good for your hair, but it also has a tropical aroma to it with notes of fig, coconut, milk and sandalwood. No one will be able to resist you.

Conditioner: Super Hydrating Cream Conditioner

Key Specifications:

Size:Shampoo, 280ml; Conditioner,280ml
Paraben free?Yes
12
Best for hydration

Pureology Hydrate Shampoo

Hydrate Shampoo
Credit: LookFantastic

Pros

  • It's enriched with jojoba oil, green tea, and sage to boost hydration and manageability
  • It's a great option for colour-treated hair

Cons

  • Those with fine/oily hair may find the texture too rich

Anyone with colour-treated hair knows it's about as high maintenance as a puppy. This gives a bit of a breather in between salon appointments with a boost in hair vibrancy.

It improves the condition of stands, too, thanks to a boost in moisture. Once dry, you'll see a reduction in flyaways and enjoy silky-smooth results.

Conditioner: Pureology Hydrate Conditioner

Key Specifications:

SizeShampoo, 266ml; conditioner, 266ml
Paraben free:Yes
13
Best for thickening

Philip Kingsley Density Thickening Shampoo

Density Thickening Shampoo

Pros

  • Adds volume and fuller-looking hair
  • It uses BHAs to gently exfoliate the scalp, removing build-up and impurities

Cons

  • It’s expensive, although you do get a lot of product

You only have to look at the raving reviews to know that this shampoo is well worth trying. Whilst most of us are striving for full, voluminous hair, Philip Kingsley hits the nail on the head with this brilliant thickening formula free from nasties and full of fortifying ingredients that will no doubt benefit hair health.

Conditioner: Philip Kingsley Density Thickening Conditioner

Key Specifications:

Size:Shampoo, 500ml; conditioner, 500ml
Paraben free:Yes
14
Best for colour-treated hair

Color WOW Color Security Shampoo

Color Security Shampoo

Pros

  • It keeps hair colour fresh and vibrant for longer
  • It has a gentle yet creamy lather
  • It's a great option for hair extensions

Cons

  • It's a slightly pricer option compared to others in this edit

Fine hair texture and coloured strands usually go hand in hand, which is what this shampoo is trying to counteract. The formula claims to prevent the blocking of hair follicles, which can cause thinning, while protecting your colour.

It doesn't weigh down fine hair and freshness lasts longer between shampoos. It improves vibrancy, too making it an excellent option if you have brightly-coloured lengths.

Conditioner: Color WOW Color Security Conditioner

Key Specifications

Size:Shampoo, 250ml; conditioner, 250ml
Paraben free:Yes
15
Best for frizzy curls

Amrika Forget Frizz Anti-Frizz Shampoo

Forget Frizz Anti-Frizz Shampoo

Pros

  • Targets product build up
  • A good lather
  • 72 hour frizz control

Cons

  • May be heavy for fine hair

With a name like this, we're listening. Make your curls really pop with this frizz-eliminating formulation courtesy of Amrika. Devoid of parabens, colour safe and mineral oil free, this pick is perfect for ingredient-conscious folk among us. It's stripped back with only the important bits.

Conditioner: amika Forget Frizz Anti-Frizz Conditioner

Key Specifications:

Size:Shampoo, 275ml; conditioner, 275ml
Paraben free?Yes
16
Best for a sleek finish

Redken Frizz Dismiss Shampoo

Frizz Dismiss Shampoo
Credit: LookFantastic

Pros

  • It contains babassu oil to smooth the hair cuticle and reduce frizz
  • It's a gentle, sulphate-free formula that doesn’t cause dryness

Cons

  • Additional styling products are needed for those with very frizzy hair

This frizz-fighting formula aims to tame rebellious flyaways using babassu oil combined with Redken’s unique smoothing complex – and after testing it across multiple hair types, we can confirm the shampoo lives up to expectations.

Those who tested the shampoo saw an impressive reduction in frazzled strands, resulting in a sleeker and softer appearance. It lathered generously for a sulphate-free option and created a diamond-like shine.

Conditioner: Redken Frizz Dismiss Conditioner

Key Specifications

Size:Shampoo, 300ml; conditioner, 300ml
Paraben free:Yes
17
Best for bleached hair

Christophe Robin Colour Shield Shampoo

Colour Shield Shampoo

Pros

  • It cleanses without stripping your hair of its colour
  • It contains camu camu berries, pomelo extract, and crambe seed phytosterols to boost shine and provide protection

Cons

  • It's expensive

If you're craving a new look and have booked in for a fresh bleach and tone for winter, this is our top pick for you. The shampoo improves the overall texture of hair and adds a boost in shine while still retaining colour.

Conditioner: Christophe Robin Color Shield Mask With Camu-Camu Berries

Key Specifications

Size:Shampoo, 250ml; conditioner, 250ml
Paraben free:Yes
18
Best for frizz

Living Proof No Frizz Shampoo

No Frizz Shampoo
Credit: Cult Beauty

Pros

  • It's a brilliant frizz fighter that also provides humidity defence
  • It's gentle and lightweight – and contains zero silicones that weigh down fine hair

Cons

  • It's expensive

Calling out to anyone prone to frizz! Living Proof's No Frizz Shampoo is here to help if you're losing your battle.

The creamy formula coats your strands in emollient jojoba esters and OFPMA – the proprietary technology in Living Proof’s No Frizz products –helping to hydrate and tame flyaways. And it does so without relying on silicones.

Conditioner: Living Proof No Frizz Conditioner

Key Specifications

Size:Shampoo, 236ml; Conditioner, 236ml
Paraben free:Yes
19
Best for tightly coiled afro hair

Camille Rose Sweet Ginger Cleansing Rinse Shampoo

Sweet Ginger Cleansing Rinse Shampoo

Pros

  • This may not be cleansing enoughto clarify product build up
  • Great value for money
  • Specifically formulated for 4C afro hair
  • The bottle compes with a nozzle applicator

Cons

  • It has quite a strong scent

A castor oil and aniseed cleanser intended for coily and waxy textures. This nourishing texture is also proven to cleanse scalps with a gentle formulation comprising ginger root. The result - refreshed hair devoid of buildup.

Key Specifications:

SizeShampoo: 355ml
Paraben free:Yes
best sulphate free shampoo

How we test:

To find the best sulphate-free shampoo, we considered everything from budget and ease of use to smell and how well the formula delivered results. We also analysed INCI lists to see what ingredients feature in each shampoo, as well as looking to see if any nasties are involved, like parabens.

The top 19 improved hair’s manageability, softness and overall health, plus they also felt kind on the scalp too. We also looked out for formulas that effectively cleansed our hair, but without making it feel dry or stripped.

Headshot of Clare Stephenson
Clare Stephenson
Senior Fashion & Beauty E-commerce Writer

Clare Stephenson is the Senior Fashion and Beauty E-commerce Writer for Cosmopolitan, ELLE and Harper’s Bazaar. She has been an e-commerce writer since 2022, creating matter-of-fact reviews and shopping pages filled with her favourite products for every budget and need – whether that’s a glow-giving foundation, a high-tech LED face mask or the perfect wear-with-everything blazer.

Alongside writing, Clare loves to be in front of the camera creating shopping content, putting viral products to the test to see which ones are truly worth the hype. Through her work, she has interviewed leading dermatologists, makeup artists and industry experts to bring readers trusted advice and product recommendations.
Clare has contributed to titles across the Hearst UK portfolio, including Women’s Health, Good Housekeeping, Red and Prima. Prior to joining Hearst, she earned a BA in Multimedia Journalism from Bournemouth University, focusing her studies on magazines and editorial. She later worked as an editorial assistant at Voir Fashion Magazine, covering events including Fashion Week and interviewing notable brand founders.
Outside of work? You can find Clare strolling through London’s Columbia Road Market, pouring her fourth coffee of the day or heading to a Pilates class.

Follow Clare on Instagram @clarefrancesstephenson

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