We're no stranger to weird-but-wonderful beauty products, our Cosmopolitan Beauty Lab have tested out everything from magnetic false eyelashes to UV neon lipstick. Of course this week is no exception, yep, we're putting another oddball beauty product to the test... Holographic hair foam.
So if you've ever fancied giving your mane a unicorn makeover (because, who hasn't?) then it's probably worth spending the next few minutes watching four Cosmo Editors saturate their hair in glitter.
IGK's Foamo Holographic Hair Foam is described by the brand as "a glitter-infused foam that’s enriched with blue sea kelp and moonstone extract in order to create cosmic colour the moment locks are exposed to the light." It comes in two shades, a pinky-blue shimmer known as Moonrock, and a oil-slick blue-green called Metero. Each bottle costs £19 as claims to give hair a temporary 'cosmic shimmer'.
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Victoria Jowett is an award-winning journalist and the former Beauty Director at Cosmopolitan UK. She was named one of PPA’s 30 Under 30 for her work in beauty journalism and oversees the skincare, hair, makeup and fragrance content across all of Cosmopolitan’s platforms. She's worked in the beauty industry for over 13 years (and tested 1000s of products), making her an expert when it comes to recommending beauty brands that truly work. Having started her career working weekends on a makeup counter, Victoria began interning at the likes of AnOther and IDOL magazine, before landing her first Beauty Writer job at weekly fashion magazine, LOOK. Joining Cosmopolitan in 2016, Victoria has always remained a beauty fanatic and has been lucky enough to interview everyone from Britney Spears to Kourtney Kardashian about their beauty routines. Follow her on LinkedIn.
