Ever felt bad about dropping £40 on a Tom Ford Lipstick? Well don't, because bougie beauty just went to a whole new level and it's all ghd's fault.
Yep, the creators of our holy-grail hair tools, ghd, have announced a line of special-edition 18k gold straighteners. I repeat, 18-carat-gold... And of course, they're every bit as beautiful as you're picturing in your head right now.
Yep, I'm pretty sure if ghd and the KiraKira app had a baby, this would be the result...
Only 70 of the 18k gold straighteners have been made globally, and 10 of these will be exclusively available in the UK. Oh, and did I mention that each pair is worth over £1,000? Casual.
Now for the bad(ish) news. Because the straighteners are super-exclusive you can't actually buy them. Which tbh, is probably a good thing for your savings account/if you want to own a house before you turn 40.
To get your hands on the 18k gold beauties, you have to purchase one of the new ghd gold stylers, £139 (on sale from 19th February), and hope for a golden ticket inside the box. Golden tickets will be available in the first 10,000 boxes in the UK. If you get a golden ticket, go online to register and find out if you’ve won a pair of the £1000 straighteners. Siiimples.
May the 18K gold odds be ever in your favour. 🙏
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Victoria Jowett is an award-winning journalist and the former Beauty Director at Cosmopolitan UK. She was named one of PPA’s 30 Under 30 for her work in beauty journalism and oversees the skincare, hair, makeup and fragrance content across all of Cosmopolitan’s platforms. She's worked in the beauty industry for over 13 years (and tested 1000s of products), making her an expert when it comes to recommending beauty brands that truly work. Having started her career working weekends on a makeup counter, Victoria began interning at the likes of AnOther and IDOL magazine, before landing her first Beauty Writer job at weekly fashion magazine, LOOK. Joining Cosmopolitan in 2016, Victoria has always remained a beauty fanatic and has been lucky enough to interview everyone from Britney Spears to Kourtney Kardashian about their beauty routines. Follow her on LinkedIn.
