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CultBeauty stocks every single ooooh-inducing brand, from Charlotte Tilbury to The Ordinary, so it's hardly surprising that the site has become our go-to destination for beauty newness. With their beauty credentials cemented, I decided to find out which products have got CultBeauty shoppers hooked - aka, the winning buys that sell out time and time again. Intrigued? These are the top 17 best-sellers (of all time)...
Anastasia Beverly Hills Modern Renaissance Eye Shadow Palette, £43
They say: "Everything from its pink velvet casing to stunning shade range is exquisite. Almost too gorgeous to use, this collection of matte and metallic eye shadows is perfect for creating dazzling make up effects. There’s a reason the beauty world’s breath has been baited…"
We say: Can you even call yourself a beauty lover if you don't own (or wish to own) this eyeshadow palette? From the impeccable formula to the stunning shade selection. It's easy to see why this beauty is a best-seller.
Oskia Renaissance Cleansing Gel, £31
They say: "With a potent blend of high-tech natural ingredients including a broad range of vitamins and essential skin nutrients, Oskia’s Renaissance Cleansing Gel is the original (and best) gel cleanser of its ilk; totally unique, it helps to strengthen and revitalise skin whilst eliminating every last speck of residual everyday grime."
We say: If you want the skincare benefits of a facial every time you to wash your face, this cleanser is worth investing in. The formula is loaded with skin-loving ingredients that help rebalance, calm and cleanse the complexion.
Beautyblender, £17
They say: "Beautyblender has an elliptical shape that fits perfectly to the contours of the face, its surface creates an air-brushed finish which means it can be used all over the face with all types of make up. It's reusable and openly endorsed by Hollywood heavies, like Oprah, Beyoncé, Gwen Stefani, Shakira, Diana Ross, Fergie, Sarah Michelle Gellar, Katherine Heigl and many more."
We say: I can barely remember what life was like before the Beautyblender. I'm pretty sure we all used those flat, paintbrush-like foundation brushes - you know, the ones that left our faces super streaky? Dark times. Thankfully, this little egg gives foundation a flawless, patch-free finish every time.
Becca Shimmering Skin Perfector Pressed Highlighter, £32
They say: "This finely milled illuminator gives skin a beautiful, backlit lustre without a trace of tell-tale glitter. Like soft focus lighting in a compact, the innovative creamy texture features ultra-fine, multi-toned pigment pearls which adjust to skin’s natural undertones, so you look luminous in any light (it’s the perfect foil for dullness and signs of fatigue)."
We say: Every other highlighter in the world needs to bow down to this beauty. The formula gives skin that wet-look, glossy finish with zero chunky glitter flecks.
Huda Beauty #FauxFilter Foundation, £32
They say: "When the reigning queen of online beauty turned her hand to complexion products, we were expecting a lot – and this utterly flawless, full-coverage foundation does not disappoint. Proudly inclusive, Huda Beauty’s 30-strong shade range embraces and celebrates all skin tones. What’s more, the long-lasting matte finish formula is packed with perfecting, blemish-blurring pigments to keep your face looking faultless."
We say: If coverage is what you're after, coverage is what you're gonna get with this foundation. The formula is uber-pigmented, giving skin an impeccable finish with just one pump.
Essentric Molecule 01
They say: "At first glance, the gentle warmth of Molecule 01 shouldn’t be as seductive as it is – yet that’s what probably made this now classic scent so ground-breaking upon its launch. Based around a single note - Iso E Super, it doesn’t go in all guns blazing – flashing its wares like a can-can dancer. Instead it’s somewhat of a smooth operator, deceptively subtle and melding with the wearer’s natural pheromones to enhance their allure and put a spring in their step."
We say: Subtle but seductive. Once you've tried Molecule 01, you'll 100000% get addicted to it's fresh woody-meets-amber-meets-airy scent. So there's no prizes for guessing why this fragrance is a constant best-seller.
Kevyn Aucoin The Sculpting Powder, £35
They say: "If you long for razor sharp cheekbones but yours are a bit on the blunt side, Kevyn Aucoin’s The Sculpting Powder is all you need to fake a Kate Moss worthy pair. With a unique combination of pigments, this matte powder creates the illusion of shadows without looking chalky (or orange!)."
We say: The OG of contouring, Kevyn Aucoin, mastered the perfect contouring powder many years ago, and tbh, it's still the best one on the market.
Pixi Glow Tonic, £18
They say: "This gorgeously glow-giving tonic has received endless acclaim thanks to its ability to dissolve the bonds binding dead, dulling cells to the skin’s surface, revealing the radiance beneath. Beautifully gentle and soothing, this is a definitive Cult classic."
We say: Pixi's Glow Tonic is the ultimate crowd pleaser. A quick-fire way to get smoother, glowier, more even-looking skin, the liquid exfoliant has fast become a cult buy.
Morphe 35O Eye Shadow Palette, £23.50
They say: "Astonishingly good value, Morphe Brushes’ 35-pan palette contains an array of wearable shades for achieving a spectrum of subtle to smouldering make up effects. The sleek, slimline palette is a favourite of professional make up artists, while the buttery powders blend together beautifully to achieve a seamless, photo-ready finish.
We say: This illusive palette is always in high demand. 9 times out of 10 you'll find it's out of stock, and when it does become available you have to be oh-so quick, as we've seen it sell out in a matter of minutes.
Ouai Wave Spray, £22
They say: Formulated with rice protein instead of traditional salt, this ultra-fine mist is the secret to loose, beachy waves without stiffness or ‘crunch’. With OUAI’s signature ‘Smart Technology’ – a cocktail of amino acids, tamarind seed, keratin, ama oil, hibiscus and jasmine – this tames as it tousles for beautiful bounce.
We say: If you want those ridiculously cool, 'I just stepped off my surf board' waves, then mist this through the mid-lengths to ends.
Sunday Riley Luna Sleeping Night Oil, from £45
They say: "Phenomenally potent, Sunday Riley’s ‘Luna’ is a retinol-rich night-time treatment which works to reduce signs of ageing as you slumber. With an advanced retinol complex, Luna Sleeping Night Oil helps to lessen visibility of lines and wrinkles, while correcting signs of damage caused by sun, time and everyday exposure to pollutants."
We say: Dipping your toe into the world of retinol can be intimidating, but this luxury face oil has become a fan fave thanks to it's non-irritating formula.
The Ordinary "Buffet", £12.70
They say: "A multi-peptide serum with a multitude of – anything but ordinary – benefits, this powerful all-in-one treatment tackles multiple signs of ageing. Featuring a comprehensive array of advanced anti-ageing technologies (including hyaluronic acid and Matrixyl 3000), this will become your time-turning skin care go-to."
We say: From ASOS to Sephora to CultBeauty, this skin-perfecting serum consistently tops the best-seller charts at eeevery single shop.
Alpha-H Liquid Gold with Glycolic Acid, £33.50
They say: "Starring 5% nature-derived glycolic acid (it comes from sugar cane), this overnight treatment harnesses the cell-stimulating and exfoliating properties of alpha hydroxy acids, which melt the 'glue' that binds dulling dead cells to skin's surface, revealing the healthy 'new' skin cells beneath. What's more, by lowering skin's pH (from 5.5 to around 3), this stimulates cellular activity - accelerating repair and renewal processes, as skin works hard to re-establish equilibrium."
We say: Glycolic acid deserves all the hype it gets for being so damn amazing at smoothing the skin and leaving it suuuper glowy. Alpha-H's Liquid Gold is one of the original (and best) glycolic acid toners.
Anastasia Beverly Hills Dip Brow, £19
They say: "DipBrow Pomade is the easy-to-use, long-lasting answer to eyebrow perfection, whatever the natural state of your arches. This tinted, creamy formula is waterproof, smudge-proof and ideal for creating defined, natural-looking brows that won’t run down your face if you’re caught in a torrent, or melt in a hot (foreign) clime."
We say: Made famous by the likes of Kim Kardashian and Kylie Jenner, the trend for oh-so defined eyebrows doesn't appear to be going anywhere - so neither is DipBrow.
Charlotte Tilbury Matte Revolution Lipstick, £24
They say: "This luscious matte lipstick not only imparts bold, kiss-proof colour but it also hydrates and protects lips with a delicate blend of oils and waxes. Rich in light-diffusing pigments to create the illusion of enhanced lip fullness, the pigment payoff is second-to-none - velvety-textured but non-drying."
We say: No one does lip colours quite like Charlotte Tilbury, I'm talking bold berries, rich corals and silky nudes. The Matte Revolution formula changed the lipstick game once and for all, as the first hydrating matte formula - you never have to deal with post-lipstick chaps again...
Sol de Janeiro Brazilian Bum Bum Cream, from £18
They say: "This rich body cream – which is enhanced with guaraná, a native Amazonian plant that is one of the most potent forms of caffeine on the planet – is perfect for stimulating circulation and keeping posteriors at their smoothest."
We say: Whether you're slathering this on in the hopes of smoother skin, or just because it smells like summer in a tub, this body cream is a dream to use.
Yu Ling Jade Facial Roller, £18
They say: "Like taking your skin to the gym, this roller acts just as intensive (quick-fix!) workout – boosting circulation and eliminating puffiness, so your face looks more sculpted with an enviable glow."
We say: Love them or loathe them, jade facial rollers are having a moment right now... Is it because they transform puffy features into chiselled angles, orrrr because they're oh-so Instagrammable? You decide.
Huda Beauty Rose Remastered Eyeshadow Palette, £56
They say: "Huda leaves no stone unturned on her quest to deliver the crème de la crème, and with Rose Gold Remastered, she’s striven to implement all of your wishes to create this ‘Holy Grail’ edit."
We say: Every single eyeshadow in Huda's Rose Remastered palette is in-cred-ible. From the icy champagnes to the matte poppy-pinks, prepare to fall hard for this palette.
Victoria Jowett is an award-winning journalist and the former Beauty Director at Cosmopolitan UK. She was named one of PPA’s 30 Under 30 for her work in beauty journalism and oversees the skincare, hair, makeup and fragrance content across all of Cosmopolitan’s platforms. She's worked in the beauty industry for over 13 years (and tested 1000s of products), making her an expert when it comes to recommending beauty brands that truly work. Having started her career working weekends on a makeup counter, Victoria began interning at the likes of AnOther and IDOL magazine, before landing her first Beauty Writer job at weekly fashion magazine, LOOK. Joining Cosmopolitan in 2016, Victoria has always remained a beauty fanatic and has been lucky enough to interview everyone from Britney Spears to Kourtney Kardashian about their beauty routines. Follow her on LinkedIn.
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