Jennifer Lopez is no stranger to a monumental beauty moment. Many a time has she gone makeup-free on social media, proving that she hasn't aged a day since the 90s. And today is no exception, with the actor-slash-singer taking to Instagram with yet another surprising look – aka, her trademark brunette tresses are no more!

On Sunday, 14 September, Jen shared a three-part carousel post on IG debuting a new look for her role as Aurora in the upcoming film Kiss of the Spider Woman. "Stepping into the role of Aurora felt like dancing through the golden age of cinema … with all the glitz, glamour, and a whole lot of dancing. Stepping back into time has never been so much fun. ✨," she wrote to caption the post.

However, it's not so much the role that has everyone talking, but the fact that she looks just like fellow Hollywood star, Gwen Stefani. On first glance, I, and as comments under the post show, many fans mistook JLo for the "Rich Girl" singer.

The platinum blonde hair colour and vintage 1940s glam is so Gwen-coded!

"I thought this was Gwen Stefani at first!"

"Thought this was Gwen Stefani at first glance!"

Everyone's clicking on...

"Omg you look like @gwenstefani Love you sis"

"I thought this was @gwenstefani"

"What in the Gwen Stefani is this?

"Thought this was Gwen Stefani 😂"

Adding this duo to my long list of uncanny celebrity doppelgängers... right under Nicole Kidman and her lookalike daughter!

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Lia Mappoura
Beauty Writer

Lia Mappoura (she/her) is the Beauty Writer at Cosmopolitan UK, with over four years of experience reporting across the brand's print, social, video and digital platforms. Lia covers everything from emerging trend analysis to viral celebrity hair and makeup moments, making her an expert at spotting the season’s next big beauty look (before it takes over social media feeds).

In 2025, she was named The Rising Media Star at the Love Perfume Awards with The Perfume Shop, recognised for her outstanding digital fragrance content and for building genuine authority within the space. She is passionate about challenging outdated beauty stereotypes, championing inclusive representation in beauty, and educating readers on the trends, products and conversations shaping the industry today. Follow her on Instagram or find her on LinkedIn