Ironically, I can't keep up with Kim Kardashian. One minute she's got a shaggy mullet and the next, butt-skimming red lengths. Oh, and that's just her hairstyles... let's not get me started on her wild cinematic antics (read: crawling around a house while singing 'Santa Baby'). That said, today, Keeks has reigned in the avant-garde and instead, brought back one of her most iconic haircuts. Enter: The 90s flicky bob.
Overnight on Instagram, Kim posted a selfie to her Story, natch. In the picture, she wears a western-inspired ensemble, topped with a cowboy hat, however, what had us doing a double take was her new and super short haircut.
As shown in the below snap, the reality star-turned-beauty mogul has chopped her long raven locks off for a chin-length 90s bob. Now, what makes it so reminiscent of the 90s is its style; the upturned flicky ends were a go-to look of the time.
Gorgeous, right?!
Well, Kim isn't the only person in her [infamous] family sporting a bob. Late last year, Kendall Jenner joined the brigade after bleaching her locks; to maintain hair health, she cut the end lengths just months after the colour change, resulting in a short 'do. Khloé Kardashian, on the other hand, only just debuted a bob cut last week. She shared a photo on Instagram where Scott Disick wrote “love a good bob,” alongside a red heart emoji. We concur, Lord Disick.
So, with some of the most influential celebs in the bizniz now all rocking a bob, I think it's safe to say that the short hair trend is going absolutely nowhere in 2025. Snip snip!
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Lia Mappoura (she/her) is the Beauty Writer at Cosmopolitan UK, with over four years of experience reporting across the brand's print, social, video and digital platforms. Lia covers everything from emerging trend analysis to viral celebrity hair and makeup moments, making her an expert at spotting the season’s next big beauty look (before it takes over social media feeds).
In 2025, she was named The Rising Media Star at the Love Perfume Awards with The Perfume Shop, recognised for her outstanding digital fragrance content and for building genuine authority within the space. She is passionate about challenging outdated beauty stereotypes, championing inclusive representation in beauty, and educating readers on the trends, products and conversations shaping the industry today. Follow her on Instagram or find her on LinkedIn.
