Unless you’ve been living under a rock – or have joined an underground vampire ring – you’ve probably watched, or at least heard of, Molly-Mae Hague’s Behind It All documentary (available to stream now on Amazon Prime). Now, as invested as we are in her and Tommy Fury’s relationship, the inner workings of Maebe and all things baby Bambi, what actually has us rewatching the documentary interview clips is Molly’s makeup – and more specifically, her lipstick.
Since the show’s debut, the Cosmo Beauty Team has been inundated with questions from friends, family and colleagues asking for the details of the lipstick that Molly wears. Unfortunately, we’re not exactly psychic, however, we do have many a industry contact to help us deliver all the best beauty scoops.
So, to help us solve the mystery, we hit up Molly-Mae’s very own makeup artist and longtime friend, Hollie Flynn. Giving Cosmopolitan the lip lowdown, Hollie said that she used “multiple lip liners but the lipstick consistently used on Molly throughout the show was the Armani Matte Lip Power – 111.”
As Molly so perfectly demonstrates, this lipstick is the perfect nude matte. Plus, it's now on sale! *Adds 15 to online shopping basket*
Just call me Scooby Doo because no makeup mystery will go unsolved with me around... You're welcome, folks.
Follow Lia on Instagram.
Lia Mappoura (she/her) is the Beauty Writer at Cosmopolitan UK, with over four years of experience reporting across the brand's print, social, video and digital platforms. Lia covers everything from emerging trend analysis to viral celebrity hair and makeup moments, making her an expert at spotting the season’s next big beauty look (before it takes over social media feeds).
In 2025, she was named The Rising Media Star at the Love Perfume Awards with The Perfume Shop, recognised for her outstanding digital fragrance content and for building genuine authority within the space. She is passionate about challenging outdated beauty stereotypes, championing inclusive representation in beauty, and educating readers on the trends, products and conversations shaping the industry today. Follow her on Instagram or find her on LinkedIn.
