As we're sure you're more than aware, Kylie Jenner went and did a Kim on us all and dyed her hair platinum earlier this week. No, it wasn't one of her many wigs, it was her actual hair.

After a few Snapchat teasers mid-dye sesh, she finally showed us the finished look, and although it went down well on social media, she's admitted that she didn't actually mean to dye her strands that colour. Awks.

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A photo posted by Kylie (@kyliejenner) on Sep 7, 2016 at 8:00am PDT

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Speaking to People magazine in the US, she said, "I actually didn't mean to go platinum. I actually wanted a nice, honey dirty blonde and when we started bleaching it, it got so light so fast and I was like 'Wow, my hair is not damaged, I can do this.' So I went for it"

[instagram ]https://www.instagram.com/p/BKEWqRuhARd/?taken-by=kyliejenner&hl=en[/instagram]

Well, that's that then. We wonder if her platinum is gonna last a bit longer than Kim's did…

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Lucy Partington
Freelance Beauty Editor

 Lucy Partington (also known as LP or Lucy P) is a freelance beauty journalist. She started her career as Cosmo’s beauty assistant 12 years ago and has since written for titles including Stylist, ELLE, Red and British Vogue. She’s a big fan of sunscreen (and skincare in general), loves a strong brow and is constantly on the hunt for the glowiest, most long lasting foundation of them all.