When scrolling through my Instagram feed this morning, the last thing I expected to see was Gigi Hadid with a long bob haircut and fringe – I mean, hello... transformation or what?! Alas, she (read: said hairstyle) has arrived and is welcomed via a new campaign for luxury fashion brand, Miu Miu.
In an exclusive interview with WWD released today [1 June, 2023], Miu Miu's CEO, Benedetta Petruzzo discussed the current brand heat, its signature matelassé fabric and the inspiration behind photographer, Steven Meisel's snaps of Gigi – aka, the model fronting the entirety of the brand's recent collection.
Below is an Instagram post featuring one of the select few campaign images that have just been revealed:
As shown, Gigi's long (and almost hip-skimming) blonde locks are no more and instead, have been chopped to just below shoulder-length. This style is often referred to as a 'lob' chop, aka a 'long bob'. And to add even more drama to her already shocking look, a piecey fringe has been cut in, framing the model's face ever so effortlessly.
In terms of the colour, Gigi is sporting her trademark icy tone with low-maintenance shadow roots. Did someone say root regrowth? Because we're totally behind this money-saving trend.
Now, having said all of that, it must be acknowledged that this 'do could, in fact, be a wig. *Pretends to be shocked*. After all, photoshoots and celebrity jobs as such are often shot and filmed months – if not years – in advance. So, a quick switcheroo is to be expected.
Nevertheless, wig or not, that doesn't take away from the beauty of Gigi's bob. Just bear the above in mind before doing an at-home hair scissors jobby, OK?
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Lia Mappoura (she/her) is the Beauty Writer at Cosmopolitan UK, with over four years of experience reporting across the brand's print, social, video and digital platforms. Lia covers everything from emerging trend analysis to viral celebrity hair and makeup moments, making her an expert at spotting the season’s next big beauty look (before it takes over social media feeds).
In 2025, she was named The Rising Media Star at the Love Perfume Awards with The Perfume Shop, recognised for her outstanding digital fragrance content and for building genuine authority within the space. She is passionate about challenging outdated beauty stereotypes, championing inclusive representation in beauty, and educating readers on the trends, products and conversations shaping the industry today. Follow her on Instagram or find her on LinkedIn.
