Kate Moss has officially entered her Barbiecore era, people. Despite being on billboards and magazine covers for decades, the model has rarely stepped outside her blonde hair comfort zone, until now that is.

The supermodel was seen sporting a very vibrant hot pink shade in a new campaign for Marc Jacobs, and WOW. Take a look for yourself:

The neon shade was paired with some XL length, which makes her look almost fairy-like. The 'do was created by hair stylist, Cyndia Harvey, for the campaign and we very much approve.

There's some debate as to whether it's a wig or not, but let's remember this isn't the first time Kate has debuted this pastel shade. All the 80s babies – and possibly 90s, depending on how good your memory is – will remember the model nailing the daring shade in the late 90s. And yes, we have the receipts:

It may be an intentional homage to the iconic 90s look, but we hope it doesn't come with as much of the hassle. In a previous interview, the model said it as the "craziest thing she's ever done" in the name of beauty. She went on to say: "it was only for a week, but when I dyed it back my hair fell out and I had to cut it all off!".

Here's hoping Kate doesn't have the same issue this time.

Everyone's clicking on...

Kate's not the only one opting for the vivid shade at the moment. Singer Shania Twain, was recently seen nailing the shade at the People's Choice Awards, while Megan Fox went for a more subtle pastel-hue.

It's safe to say, a case for dyeing our hair pink has definitely been made.

Headshot of Charlotte Bitmead
Charlotte Bitmead
Former Senior Beauty Writer

Charlotte Bitmead (she/her) is the Senior Beauty Writer at Cosmopolitan UK. She has over six years experience writing about beauty and has previously written for ELLE and The Sunday Times Style, covering everything from politics to sustainability to inclusivity within the beauty industry. When she’s not writing in-depth features, testing out the newest skincare fad or trying to decide what nail art to get, you can find her overspending in bookshops or shouting at Arsenal matches. Find her on LinkedIn