Calling all Marvel fans: a brand new Spider-Man spin-off, Madame Web, is in the making and we have some exclusive behind-the-scenes pictures. Now, although the film won't be coming to our screens until 2024 (it's a long ol' while), we have no doubt that the following pictures of Sydney Sweeney's brand new red hair will keep you going until then. The reason? She looks so unrecognisable!
Sony have yet to reveal the character that Sydney will be playing but what we do know is that the snaps were shot in New York. And as much as I'm sure you're super excited about the film and all of its details, I, personally, just cannot get over Syd's new 'do.
It seems as if her chest-length locks have been dyed a bright copper red tone. And not only that, but along with her glasses and minimal makeup, the actor couldn't look any more different from Cassie Howard. That's her character in HBO's Euphoria, FYI.
The style, however, isn't too far from her go-to look. She has, of course, rocked these very same soft waves in the past.
Oh, and did I forget to mention that she will be starring alongside Dakota Johnson? Yep, I did tell you that it'll be a good'un.
As ever, with these sort a' things, we must throw out the theory that this hair look could be a wig. Disappointed, much? Yeah, us, too. However, let's keep the morale high with optimism that Sydney does have red hair. After all, the colour really does suit her...
Follow Lia on Instagram.
Lia Mappoura (she/her) is the Beauty Writer at Cosmopolitan UK, with over four years of experience reporting across the brand's print, social, video and digital platforms. Lia covers everything from emerging trend analysis to viral celebrity hair and makeup moments, making her an expert at spotting the season’s next big beauty look (before it takes over social media feeds).
In 2025, she was named The Rising Media Star at the Love Perfume Awards with The Perfume Shop, recognised for her outstanding digital fragrance content and for building genuine authority within the space. She is passionate about challenging outdated beauty stereotypes, championing inclusive representation in beauty, and educating readers on the trends, products and conversations shaping the industry today. Follow her on Instagram or find her on LinkedIn.
