Amongst the legendary Fashion Week pioneers (read: Bella Hadid has a dress spray painted onto her), sits Kylie Jenner. Just this season, she's given us everything from a 'no pants' look to that dissolved doll dress and even a naked crochet ensemble, all of which have granted her the well-earned title. However, aside from being our PFW muse, one thing that she is –all year round– is a beauty mogul. And her most recent FROW look just reminded us of that... though with her multi-million (or is it billion?) dollar cosmetics business, how could we forget? Cue the bleached 'brows saga...
Lady Gaga, Ariana Grande and even Ky's older sister, Kendall Jenner, are some celebrities to name a few who have already rocked the daring look. And now, coming up as a close second to the TikTok girlies (IYKYK), taking to the trend is King Kylie. She's now a part of the unofficially official bleached 'brows buddies.
Of course, the star had to debut the look not only on Instagram but on TikTok, too. In just a mere 8-second video, Kylie reminds us exactly why she is the King.
And not only that but confirming our suspicions, Ky's MUA, Ariel Tejada who worked this rosy glam, captioned his main feed 'Gram post: "bleached for @coperni".
Though, if you are still having doubts as to whether these are here to stay (I too thought this may be a clever makeup trick), Kylie herself took to IG Stories to prove us very wrong. In the video, she is seen to be taking a makeup wipe to her 'brows, showing that they are, in fact, very bleached.
I, too, would do anything in the name of beauty, Ky.
Everyone's clicking on...
You've probably heard this before but 'imma say it again – Kylie baby, you're doing amazing sweetie.
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Lia Mappoura (she/her) is the Beauty Writer at Cosmopolitan UK, with over four years of experience reporting across the brand's print, social, video and digital platforms. Lia covers everything from emerging trend analysis to viral celebrity hair and makeup moments, making her an expert at spotting the season’s next big beauty look (before it takes over social media feeds).
In 2025, she was named The Rising Media Star at the Love Perfume Awards with The Perfume Shop, recognised for her outstanding digital fragrance content and for building genuine authority within the space. She is passionate about challenging outdated beauty stereotypes, championing inclusive representation in beauty, and educating readers on the trends, products and conversations shaping the industry today. Follow her on Instagram or find her on LinkedIn.
