Fenty Beauty has just released a makeup collaboration inspired by ketchup – and no, this isn't an April Fool's day prank. Yep, Rihanna's skincare and makeup brand has collaborated with art collective, MSCHF, on a condiment-like lipgloss lucky dip. I mean, we can't knock it until we try it, ey?
The announcement, which landed on our Instagram feeds, revealed that the 'Ketchup Or Makeup' set consists of six identical sachets. Each of which are styled like individual sauce packages, ofc. But there's a catch. Some of the sachets will contain Fenty Beauty’s best selling Gloss Bomb lip gloss, while others will be filled with ketchup. Uhhhh, if there were ever a time to use the "you're confused, I'm f**king confused bro" TikTok sound, it is now.
Nevertheless, it has to be said that the campaign imagery is one of a kind. Take a look below:
To no surprise, fans we also a little confused (to say the least) when it came to the launch and shared their thoughts in the comments section of the post:
One person wrote: "I can’t. I just can’t. Not the ketchup 🤮".
Another said: "That's a joke isn't It?".
Everyone's clicking on...
Someone else questioned: "Are the packets resealable if it is gloss? I have so many questions".
While a fourth added: "Is Rihanna still on maternity leave… who signed off?"
Although having said this, others were excited to see something a little different and shared some positivity in the comments.
One user put: "This is 🔥".
Whilst two more added: "this is so cool!!" and "🔥🥫❤️".
Some users even took to TikTok to share their reviews of the product. Watch below:
The answers to our many, many questions are yet to be answered but what we do know is that the ketchup kollection collection is only available at a New York hotdog stand pop-up (lol) or online at KetchupOrMakeup.com.
You've gotta hand it to them, it is pretty creative, right?!
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Lia Mappoura (she/her) is the Beauty Writer at Cosmopolitan UK, with over four years of experience reporting across the brand's print, social, video and digital platforms. Lia covers everything from emerging trend analysis to viral celebrity hair and makeup moments, making her an expert at spotting the season’s next big beauty look (before it takes over social media feeds).
In 2025, she was named The Rising Media Star at the Love Perfume Awards with The Perfume Shop, recognised for her outstanding digital fragrance content and for building genuine authority within the space. She is passionate about challenging outdated beauty stereotypes, championing inclusive representation in beauty, and educating readers on the trends, products and conversations shaping the industry today. Follow her on Instagram or find her on LinkedIn.
