Yesterday, Gigi Hadid was serving 'I own 51 per cent of this company' vibes with the chicest birthday suit we've ever laid our eyes upon. No, really, it was an actual lace suit. And today, just a mere 24 hours later, the model is now the face of said company with a brand new collaboration with Frankies Bikinis. Don't we just love to see it?
The model debuted her collection with the swimwear brand in an Instagram post that has us all still riding that cool-toned wavy hair hype. I mean, it's only been a month since she first started channelling her inner Draco Malfoy with his trademark colour, so, the hype is still very much real, OK? OK.
This time though, it's not the oat milk colour that we're obsessing over, but the extra exxxtra long butt-skimming mermaid waves. Just take a look for yourselves in the ad campaign video below:
Can we also just take a 'mo to acknowledge the fact that she is wearing her knickers... in the forest... whilst carving her initials into a tree?! Just epic.
And not only that, but in a second post on Frankies Bikinis page, Gigi shared a vid sporting the ethereal hair look but with two micro plaits framing the face. Simone Ashley, Megan Fox, and Rihanna have all sported this look recently, so it's defo a spring/summer '22 trend.
We also can't forget to mention how this hair look also reminds us of one we saw not too long ago alongside her sister, Bella. For a February Versace campaign, the pair actually rocked this exact hairstyle while also completely naked. I'm sensing a theme here.
Now remember, if you too are wanting to sport this ~entire~ look, just know that it's NSFW. But I'm hoping you already know that...
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Lia Mappoura (she/her) is the Beauty Writer at Cosmopolitan UK, with over four years of experience reporting across the brand's print, social, video and digital platforms. Lia covers everything from emerging trend analysis to viral celebrity hair and makeup moments, making her an expert at spotting the season’s next big beauty look (before it takes over social media feeds).
In 2025, she was named The Rising Media Star at the Love Perfume Awards with The Perfume Shop, recognised for her outstanding digital fragrance content and for building genuine authority within the space. She is passionate about challenging outdated beauty stereotypes, championing inclusive representation in beauty, and educating readers on the trends, products and conversations shaping the industry today. Follow her on Instagram or find her on LinkedIn.
