Many of you, including myself, are probably still reeling over the hot mess that was Euphoria’s season two finale and if you didn’t watch, here’s my summary: 🔫 😵 🛀🏻 😭 . But, just as I was finally catching my breath two days later, Zendaya only went and shared an Instagram Story revealing her newly dyed blonde hair. Aaaaand we’re back to square one.
Now, I can’t lie, as she’s shown us in the past, Zendaya could pull off any hairstyle. From the perfect eyebrow skimming fringe to a bowl cut and finger waves, we can’t get enough of this beauty. But one thing that has relatively stayed the same is her hair colour.
We’ve seen the actress dabble in a few brunette and auburn shades, but she rarely steps foot into the realm of blonde. And when many celebs change up their colour, it's usually with the help of a wig or two and never permanent. Though, I'll never forget Zendaya’s blonde bouffant updo. So iconic.
However, after her recent Instagram Story, we can now categorise the star as verging on blonde as she’s only gone and added some honey blonde highlights into her natural curls.
From the very brief video, we can definitely see some glimmers of blonde, however, we can’t be sure as to whether or not she has a full head of highlights. There is a strong possibility that she’s left the roots her natural brunette shade, which is handy when it comes to growth maintenance.
Amongst the many questions I have, what I need to know is whether this new hair colour could be a debut style for Rue in season three of Euphoria. If so, I should probably prepare myself...
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Lia Mappoura (she/her) is the Beauty Writer at Cosmopolitan UK, with over four years of experience reporting across the brand's print, social, video and digital platforms. Lia covers everything from emerging trend analysis to viral celebrity hair and makeup moments, making her an expert at spotting the season’s next big beauty look (before it takes over social media feeds).
In 2025, she was named The Rising Media Star at the Love Perfume Awards with The Perfume Shop, recognised for her outstanding digital fragrance content and for building genuine authority within the space. She is passionate about challenging outdated beauty stereotypes, championing inclusive representation in beauty, and educating readers on the trends, products and conversations shaping the industry today. Follow her on Instagram or find her on LinkedIn.
