In news that has the ability to turn the rest of 2020 around, Jamie Genevieve has started her own makeup line.

Announced this week, Vieve has launched with Jamie's Essential Edit, four products the makeup artist/YouTuber can't live without.

If you're into the '90s supermodel vibe, prepare to hand over your coin because the selection of matte, brown-toned lipsticks, lip liners and warm-toned eyeshadow palette will turn anyone into a Naomi Campbell.

However, if you prefer to keep things that bit more natural, this is also the versatile collection for you. Which is why we asked Jamie to create an exclusive 'no makeup, makeup' look for us, using her range.

Whether you want to look less troll-like on your Zoom calls, feel that bit more put together on your daily walk, or just take the kind of selfie that is worthy of a profile picture change, our favourite Scottish export is here to help.

For her ultimate 'no makeup, makeup' look, Jamie used all four products from her line, including the Essential Eye Palette, the Modern Matte Lipstick in Comin' in Haute, the Modern Lip Definer in Bark and the Nova Glow Highlighter in Holy Chic.

VIEVE The Essential Eye Palette

VIEVE The Essential Eye Palette
Credit: VIEVE

From the product that gives you instant luminous skin (even if you've been inside for the entirety of 2020), to her hack for cheated laminated brows, Jamie's 'no makeup, makeup' look is the only tutorial worth watching.

VIEVE Nova Glow Highlighter

Nova Glow Highlighter
Credit: VIEVE

Watch the full video above, or on our YouTube channel here and shop Jamie's full look below:


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Laura Capon
Former Senior Fashion & Beauty Writer

Laura is a former writer for Cosmopolitan UK, covering everything beauty and fashion related and specialises in makeup, plus-size fashion and the world of YouTube. Her favourite pastime is reminding everyone of that one time she met Charlie Hunnam and Jason Momoa. Please don't ask to see the pictures...