Close your eyes for a second—wait, okay, read this sentence first and then close your eyes—and picture Lady Gaga for me. What comes to mind first? I’m gonna go ahead and guess that it’s her megawatt, white-blonde hair, shining with the light of a thousand newly born stars.
And if you’ve ever thought to yourself, how DOES she do it?, then get excited, because the world now knows the exact brightening hair mask used on Lady Gaga to keep her shade fresh: Joico’s Blonde Life Brightening Masque.
As you can imagine, Gaga’s personal hairstylist, Frederic Aspiras, has been busy as hell in the last few months, what with awards season and all the hype surrounding Gaga’s Golden Globe-nominated film, A Star Is Born. But for the Golden Globes, Aspiras let it drop that one of the ways he was keeping Gaga’s platinum-blonde hair bright and brass-free that night was with this £14 Joico mask.
Joico Blonde Life Brightening Masque for Illuminating Hydration and Softness
Though Aspiras was technically partnered with Joico on the night of the awards, trust me (and my blonde beauty-editor friend who also swears by it): This mask is actually killer. It’s filled with a mix of tamanu, manoi, and coconut oils to deeply smooth and soften hair for an extra-reflective finish, along with peptides to strengthen and protect dyed hair from breaking.
Just slather it on damp hair, from roots to tips, go about your shower business, then rinse it out after a few minutes. Your hair will feel like butter, reflect like glass, and maybe, just maybe, give you some Lady Gaga vibes, too.
Chloe Metzger is the deputy beauty director at Cosmopolitan, overseeing the editorial content and growth strategy of the hair, makeup, and skin space on digital, while also obsessively writing about the best hair products for every hair type (curly girl here; whattup), and the skincare routines that really, truly work (follow her on Instagram to see behind-the-scenes pics of that magazine life). She brings nearly a decade of writing and editing expertise, and her work has appeared in Allure, Health, Fitness, Marie Claire, StyleCaster, and Parents. She also has an unhealthy adoration for Tom Hanks and would like to please meet him one day, if you could arrange that. Thanks.
