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Final chance! 38 best Black Friday & Cyber Monday makeup deals, including Merit, Vieve, REFY and more
Sales end tonight at midnight!
We have found the best Black Friday and Cyber Monday makeup deals that are still going strong. That’s right, just when you thought Black Friday had come to an end, all Cosmo’s favourite makeup brands still have epic deals on. Making now the best time to score some epic makeup savings and to start your Christmas shopping – or to treat yourself for getting through 2025 (feels).
Now, onto the deals. I’ve been a beauty writer and professional shopper (yes, that’s a real thing) for three years and I always ask myself the same question: “When did makeup get so darn expensive?” Srsly, add up the contents of your makeup bag RN and I bet you the price is way higher than you’d expect! So I’m here to say I have spotted huge savings across some of my favourite brands, including REFY, Merit, Vieve and Victoria Beckham Beauty
Here are all the best deals to shop in the sale – you don’t have long to go!
LIVE Black Friday & Cyber Monday makeup deals
- TOP DEAL: Made By Mitchell Curve Case – WAS £30, NOW £15 (50% off)
- REFY Lip Stick – WAS £22, NOW £16.50
- NARS Cosmetics: Radiant Creamy Concealer – WAS £28, NOW £20.65
- Merit Flush Balm – WAS £26 NOW £20.80
- MAC Macximal Silky Matte Lipstick – WAS £25, NOW £17.50
- Vieve Skin Nova – WAS £31, NOW £23.25
- Huda Beauty Easy Blur Foundation – WAS £32, NOW £24
- Make Up For Ever HD Skin All-In-One Palette – WAS £75, NOW £67.50
- Glossier Cloud Paint Plush Blush – WAS £26 NOW £19.50
- Saie Beauty Glowy Super Gel – WAS £24, NOW £18
- Rare Beauty Soft Pinch Tinted Lip Oil– WAS £21.00, NOW £14.70
Vieve Beauty Black Friday
If you haven’t already got a Vieve wish list, Black Friday is your time to make one. Not only is Vieve one of my fave glow-giving makeup brands, but it’s a winner across the whole Cosmo beauty team – plus the millions of TikTok views and countless viral products (erm, hi Skin Nova) goes to show how phenomenally popular this brand is.
If you’re new to Vieve, I’d 100% suggest scoring the Skin Nova Primer. Doing exactly what it says on the bottle, it adds a radiant sheen to your complexion making a beautiful base to apply makeup to.
REFY Beauty Black Friday
REFY has really upped its game for 2025, as they have increased it’s sale from 20% off in 2024 to 25% off in 2025. Plus, you also receive free gifts with purchase depending on how much you spend.
If you’ve ever needed a time to tick off every REFY item you've wished for – which, if you're like me, that'll be a loooong list – it’s now! And it starts with the new Lip Sticks. Or if complexion cosmetics are what you’re after, stock up on the Cream Blush ‘til 2027.
Merit Beauty Black Friday
Merit is the chicest cosmetics brand I could never do my makeup without, so every year I look forward to its Black Friday sale which is a 20% off site-wide event. This gives you the perfect opportunity to elevate your makeup bag – both in products and style.
A few favourites I’m shopping? The brand’s fragrance is at the top of my list. After 200 attempts, Merit finalised on this comforting, slightly sexy, and easy-going aroma that’s perfect for every day. And on the cosmetic side, I’m stockpiling the Flush Blushes as well as the Bronze Balm to perk up my complexion.
Victoria Beckham Beauty Black Friday
Victoria Beckham Beauty’s products are, quite literally, stunning, both on the inside and outside. I swear, the day I placed the Foundation drops into my handbag, my net worth increased (lol, I wish).
I’m a huge fan of VBB, and not just for its incredibly chic and high-quality packaging, but for the creamy and blendable formulas that make applying makeup a doddle. Better yet, VB has nailed my personal vibe by channeling her bronzed '90s aesthetic into all the shades. Perfection.
Right now, the brand is hosting a 25% off site-wide sale. Fyi, you can read Cosmo's personal shopping list here.
Cult Beauty Black Friday
The beauty directory at Cult Beauty is stellar, with so many brands to shop. But when it comes to the makeup department, I certainly have some faves. Make Up For Ever is at the top of my list (I can’t resist the Artist Colour Pencils that Hailey Bieber also loves) for radiant, everyday makeup, while I’ll always use Black Friday to stock up on my ‘special occasion’ makeup, from brands like NARS and Patrick Ta.
As for the discounts? Nearly everything is reduced by up to 25%, so we’re talking names like Natasha Denona, Vieve and Patrick Ta. That's a very exciting sale to shop.
Fenty Beauty Black Friday
If you've been 👀-ing up the Fenty Pro Filt'r Foundation or the ridiculously popular Gloss Bomb but don't fancy dropping full-price cash, Fenty's Black Friday sale always delivers, so this is one to keep your eyes peeled for!
Speaking of, what are the discounts? In the LookFantastic Black Friday sale you can now shop select Fenty makeup items with 30% off. There’s a reason it’s one of the most successful celeb-founded beauty brands. Take a bow, Riri.
Make Up For Ever Black Friday
If any brand knows a viral product, it’s Make Up For Ever. Its high-performance products were created by makeup artist Dany Sanz, and designed for professional use – so they’re made to last under bright lights, long hours, and cameras. Naturally, the brand has caught the attention of celebrities like Hailey Bieber, who specifically loves the Artist Colour Pencil in Anywhere Caffeine.
Just take a look through the line-up of products and you’ll be impressed – even more so with the 10% off Black Friday sale on the Cult Beauty website.
Clare Stephenson is the Senior Fashion and Beauty E-commerce Writer for Cosmopolitan, ELLE and Harper’s Bazaar. She has been an e-commerce writer since 2022, creating matter-of-fact reviews and shopping pages filled with her favourite products for every budget and need – whether that’s a glow-giving foundation, a high-tech LED face mask or the perfect wear-with-everything blazer.
Alongside writing, Clare loves to be in front of the camera creating shopping content, putting viral products to the test to see which ones are truly worth the hype. Through her work, she has interviewed leading dermatologists, makeup artists and industry experts to bring readers trusted advice and product recommendations.
Clare has contributed to titles across the Hearst UK portfolio, including Women’s Health, Good Housekeeping, Red and Prima. Prior to joining Hearst, she earned a BA in Multimedia Journalism from Bournemouth University, focusing her studies on magazines and editorial. She later worked as an editorial assistant at Voir Fashion Magazine, covering events including Fashion Week and interviewing notable brand founders.
Outside of work? You can find Clare strolling through London’s Columbia Road Market, pouring her fourth coffee of the day or heading to a Pilates class.
Follow Clare on Instagram @clarefrancesstephenson.
